<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title> &#187; value</title>
	<atom:link href="http://marketing-strategy-management.com/tag/value/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketing-strategy-management.com</link>
	<description></description>
	<lastBuildDate>Wed, 23 May 2012 02:06:03 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>value chain marketing and the concept of light and shadow</title>
		<link>http://marketing-strategy-management.com/2010/09/value-chain-marketing-and-the-concept-of-light-and-shadow/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-and-the-concept-of-light-and-shadow</link>
		<comments>http://marketing-strategy-management.com/2010/09/value-chain-marketing-and-the-concept-of-light-and-shadow/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 17:54:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[customer fulfillment]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1959</guid>
		<description><![CDATA[I believe the manipulation of light and shadow can be viewed as a metaphor for almost everything we do in life, including value chain marketing. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/value-chain-marketing-and-the-concept-of-light-and-shadow/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>the marketing concept of value defined-explained in a video</title>
		<link>http://marketing-strategy-management.com/2010/06/the-marketing-concept-of-value-defined-explained-in-a-video/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-marketing-concept-of-value-defined-explained-in-a-video</link>
		<comments>http://marketing-strategy-management.com/2010/06/the-marketing-concept-of-value-defined-explained-in-a-video/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 23:03:20 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1587</guid>
		<description><![CDATA[This brief video module defines and explains the concept of value from a business and marketing standpoint.  Please take a moment to let me know if you like it, or if you have any suggestions for future modules.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/06/the-marketing-concept-of-value-defined-explained-in-a-video/feed/</wfw:commentRss>
		<slash:comments>174</slash:comments>
		</item>
		<item>
		<title>4 value creating scenarios</title>
		<link>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=4-value-creating-scenarios</link>
		<comments>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:46:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[added value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[external forces]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value chain for marketing]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=767</guid>
		<description><![CDATA[The last post, “Creating Value with Modular Thinking,” discusses how the principles of modular design apply to the concept of creating value for customers, and how the generic value chain for marketing encourages modular thinking to effectively manage value creation across time.  This post outlines some of the key value creating scenarios likely to be explored when using the value chain for marketing.    

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>creating value with modular thinking</title>
		<link>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-with-modular-thinking</link>
		<comments>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 18:44:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[customer-centric]]></category>
		<category><![CDATA[modular design]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[product-centric]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=708</guid>
		<description><![CDATA[What do a personal computer, a supermarket, and clothing apparel all have in common?

Answer: the concept of modular design.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>an economy built on quicksand</title>
		<link>http://marketing-strategy-management.com/2010/01/an-economy-built-on-quicksand/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=an-economy-built-on-quicksand</link>
		<comments>http://marketing-strategy-management.com/2010/01/an-economy-built-on-quicksand/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 18:33:23 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Asian economy]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[drivers of value]]></category>
		<category><![CDATA[economists]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[global economy]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[manufacturing-based economy]]></category>
		<category><![CDATA[services-based economy]]></category>
		<category><![CDATA[U.S. economy]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=52</guid>
		<description><![CDATA[Around 1982, the economy was in the midst of taking a sharp turn.  One economist described it as moving from an economy built on bedrock to one being built on quicksand.  I didn't quite understand what he meant back then, but I sure do now.  This post begins to explain it.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/01/an-economy-built-on-quicksand/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>creating value…or climbing up a waterfall?</title>
		<link>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-or-climbing-up-a-waterfall</link>
		<comments>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:22:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer motives]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=29</guid>
		<description><![CDATA[Creating value is central to building a memorable brand.  This post defines the concept of value and illustrates the role that it plays in building a strong brand. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/feed/</wfw:commentRss>
		<slash:comments>75</slash:comments>
		</item>
	</channel>
</rss>

