<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title> &#187; value proposition</title>
	<atom:link href="http://marketing-strategy-management.com/tag/value-proposition/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketing-strategy-management.com</link>
	<description></description>
	<lastBuildDate>Tue, 07 Feb 2012 16:52:39 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>masterfully communicating the value proposition</title>
		<link>http://marketing-strategy-management.com/2011/03/masterfully-communicating-the-value-proposition/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=masterfully-communicating-the-value-proposition</link>
		<comments>http://marketing-strategy-management.com/2011/03/masterfully-communicating-the-value-proposition/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 16:55:44 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[communicating value]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2303</guid>
		<description><![CDATA[The second greatest challenge a business can face is to clearly, effectively and convincingly communicate its value proposition.  The first is... 

The first is to figure out what will qualify as a compelling value proposition for the customer.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/03/masterfully-communicating-the-value-proposition/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>creating value…or climbing up a waterfall?</title>
		<link>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-or-climbing-up-a-waterfall</link>
		<comments>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:22:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer motives]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=29</guid>
		<description><![CDATA[Creating value is central to building a memorable brand.  This post defines the concept of value and illustrates the role that it plays in building a strong brand. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/feed/</wfw:commentRss>
		<slash:comments>75</slash:comments>
		</item>
	</channel>
</rss>

