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	<title> &#187; value fulfillment</title>
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		<title>What is Perceived Value in Marketing Terms?</title>
		<link>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-perceived-value-in-marketing-terms</link>
		<comments>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:52:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2912</guid>
		<description><![CDATA[Effective marketing attempts to isolate the benefits a product or service can offer, for whom (including whether there’ll be enough critical mass of customers to make it viable), and to what degree.

]]></description>
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		<slash:comments>3</slash:comments>
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		<title>value chain marketing and the concept of light and shadow</title>
		<link>http://marketing-strategy-management.com/2010/09/value-chain-marketing-and-the-concept-of-light-and-shadow/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-and-the-concept-of-light-and-shadow</link>
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		<pubDate>Mon, 27 Sep 2010 17:54:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[customer fulfillment]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1959</guid>
		<description><![CDATA[I believe the manipulation of light and shadow can be viewed as a metaphor for almost everything we do in life, including value chain marketing. ]]></description>
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		<slash:comments>9</slash:comments>
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		<title>a value chain approach for marketing strategy excellence</title>
		<link>http://marketing-strategy-management.com/2010/02/a-value-chain-approach-for-marketing-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-value-chain-approach-for-marketing-part-2</link>
		<comments>http://marketing-strategy-management.com/2010/02/a-value-chain-approach-for-marketing-part-2/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 21:12:37 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[value chain]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Distribution Channels Analysis]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Product Analysis]]></category>
		<category><![CDATA[Product/Services Analysis]]></category>
		<category><![CDATA[Transaction Channels]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=496</guid>
		<description><![CDATA[The task of effectively implementing a marketing strategy hinges on being able to identify – and link together – the various activities required to achieve value fulfillment from a customer perspective.  For our purposes, a linkage exists if the performance or cost of one activity affects that of another.  The intent of the generic value chain is to have a tool that helps to isolate the value-creating activities within a marketing strategy, then map them, link them, and track them with time.

]]></description>
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		<slash:comments>117</slash:comments>
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		<title>creating value…or climbing up a waterfall?</title>
		<link>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-or-climbing-up-a-waterfall</link>
		<comments>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:22:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer motives]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>
		<category><![CDATA[value proposition]]></category>

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		<description><![CDATA[Creating value is central to building a memorable brand.  This post defines the concept of value and illustrates the role that it plays in building a strong brand. ]]></description>
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