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	<title> &#187; value creation</title>
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		<title>What is Perceived Value in Marketing Terms?</title>
		<link>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-perceived-value-in-marketing-terms</link>
		<comments>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:52:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>
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		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2912</guid>
		<description><![CDATA[Effective marketing attempts to isolate the benefits a product or service can offer, for whom (including whether there’ll be enough critical mass of customers to make it viable), and to what degree.

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Clash of the Marketing Strategies for Mobile Tablets</title>
		<link>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-clash-of-the-marketing-strategies-for-mobile-tablets</link>
		<comments>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 17:28:16 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2715</guid>
		<description><![CDATA[Let the tablet wars begin!

]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Newly Revised Video for Value Chain Marketing Introduction</title>
		<link>http://marketing-strategy-management.com/2010/11/newly-revised-video-for-value-chain-marketing-introduction/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=newly-revised-video-for-value-chain-marketing-introduction</link>
		<comments>http://marketing-strategy-management.com/2010/11/newly-revised-video-for-value-chain-marketing-introduction/#comments</comments>
		<pubDate>Sat, 20 Nov 2010 16:19:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain intro]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2082</guid>
		<description><![CDATA[This is a new video for introducing A Value Chain Approach to Marketing.   ]]></description>
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		<slash:comments>21</slash:comments>
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		<title>revealing the criticalness of the market opportunity scan</title>
		<link>http://marketing-strategy-management.com/2010/07/revealing-the-criticalness-of-the-market-opportunity-scan/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=revealing-the-criticalness-of-the-market-opportunity-scan</link>
		<comments>http://marketing-strategy-management.com/2010/07/revealing-the-criticalness-of-the-market-opportunity-scan/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 18:31:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[external forces analysis]]></category>
		<category><![CDATA[market opportunity scan]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1670</guid>
		<description><![CDATA[With a steady churn of breakthrough innovations constantly affecting product life-cycles, it has made the market opportunity scan as important as ever.  Any number of examples could be used to illustrate this point.  Few, however, are likely to show it in more vivid detail than the video rental industry over the past 25 years.



]]></description>
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		<slash:comments>24</slash:comments>
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		<title>creating more customer value by unlocking trapped value</title>
		<link>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-more-customer-value-by-unlocking-trapped-value</link>
		<comments>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:45:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1392</guid>
		<description><![CDATA[Trapped value may be lurking within your value proposition, just waiting to be sprung. Releasing it can enhance your offering.  Neglecting it, on the other hand, can impair your ability to deliver a full value customer experience.

]]></description>
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		<slash:comments>6</slash:comments>
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		<title>4 value creating scenarios</title>
		<link>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=4-value-creating-scenarios</link>
		<comments>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:46:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[added value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[external forces]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value chain for marketing]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=767</guid>
		<description><![CDATA[The last post, “Creating Value with Modular Thinking,” discusses how the principles of modular design apply to the concept of creating value for customers, and how the generic value chain for marketing encourages modular thinking to effectively manage value creation across time.  This post outlines some of the key value creating scenarios likely to be explored when using the value chain for marketing.    

]]></description>
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		<slash:comments>12</slash:comments>
		</item>
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		<title>creating value…or climbing up a waterfall?</title>
		<link>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-or-climbing-up-a-waterfall</link>
		<comments>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:22:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer motives]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=29</guid>
		<description><![CDATA[Creating value is central to building a memorable brand.  This post defines the concept of value and illustrates the role that it plays in building a strong brand. ]]></description>
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		<slash:comments>75</slash:comments>
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