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	<title> &#187; value chain</title>
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		<title>value chain marketing-are you adept or room for improvement?</title>
		<link>http://marketing-strategy-management.com/2010/08/value-chain-marketing-are-you-adept-or-room-for-improvement/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-are-you-adept-or-room-for-improvement</link>
		<comments>http://marketing-strategy-management.com/2010/08/value-chain-marketing-are-you-adept-or-room-for-improvement/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 16:42:18 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing strategy management]]></category>
		<category><![CDATA[marketing value chain]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1762</guid>
		<description><![CDATA[Marketing Strategy Management subscribes to the idea that the customer experience sits aloft of everything else, as long as it is able to generate a profit. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/value-chain-marketing-are-you-adept-or-room-for-improvement/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>value chain marketing-introduction to distribution channels</title>
		<link>http://marketing-strategy-management.com/2010/07/value-chain-marketing-introduction-to-distribution-channels/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-introduction-to-distribution-channels</link>
		<comments>http://marketing-strategy-management.com/2010/07/value-chain-marketing-introduction-to-distribution-channels/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:34:07 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Distribution Channels Analysis]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1703</guid>
		<description><![CDATA[A distribution channel is the primary delivery path the product or service travels from the producer to the intended receiver. The delivery path itself is divisible into three fundamental elements: the production end, the throughput process, and the receiver end. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/07/value-chain-marketing-introduction-to-distribution-channels/feed/</wfw:commentRss>
		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>a big picture perspective for marketing strategy excellence</title>
		<link>http://marketing-strategy-management.com/2010/06/a-big-picture-perspective-for-marketing-strategy-excellence/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-big-picture-perspective-for-marketing-strategy-excellence</link>
		<comments>http://marketing-strategy-management.com/2010/06/a-big-picture-perspective-for-marketing-strategy-excellence/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 16:33:30 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1559</guid>
		<description><![CDATA[The above graphic captures the big picture business perspective as it pertains to a value chain approach for marketing strategy excellence.  

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/06/a-big-picture-perspective-for-marketing-strategy-excellence/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>review of new business book-Delivering Happiness</title>
		<link>http://marketing-strategy-management.com/2010/06/review-of-new-business-book-delivering-happiness/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=review-of-new-business-book-delivering-happiness</link>
		<comments>http://marketing-strategy-management.com/2010/06/review-of-new-business-book-delivering-happiness/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 15:25:17 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[book reviews]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain approach]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1472</guid>
		<description><![CDATA[Like countless other bloggers, I received an advanced copy of a new business book titled “Delivering Happiness: A Path to Profits, Passion, and Purpose,” by Tony Hsieh, CEO, Zappos.  The hard cover version officially launches today, so I imagine you’ll see a veritable explosion of reviews in the next few days.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/06/review-of-new-business-book-delivering-happiness/feed/</wfw:commentRss>
		<slash:comments>40</slash:comments>
		</item>
		<item>
		<title>creating more customer value by unlocking trapped value</title>
		<link>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-more-customer-value-by-unlocking-trapped-value</link>
		<comments>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:45:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1392</guid>
		<description><![CDATA[Trapped value may be lurking within your value proposition, just waiting to be sprung. Releasing it can enhance your offering.  Neglecting it, on the other hand, can impair your ability to deliver a full value customer experience.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>real internet marketing requires a mosaic of skills</title>
		<link>http://marketing-strategy-management.com/2010/04/real-internet-marketing-requires-a-mosaic-of-skills/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=real-internet-marketing-requires-a-mosaic-of-skills</link>
		<comments>http://marketing-strategy-management.com/2010/04/real-internet-marketing-requires-a-mosaic-of-skills/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 17:51:07 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain for marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=990</guid>
		<description><![CDATA[Internet marketing can be a difficult concept to grasp.

Part of the confusion is tied to the fact that it covers a lot of territory, and there’s a dizzying array of knowledge and skills that go with it.  Another part of the confusion stems from the constantly changing nature of it.  It is, after all, some of the most fertile ground you’ll ever find for stimulating innovation.

 
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/04/real-internet-marketing-requires-a-mosaic-of-skills/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>the breadth and scope of brand name development</title>
		<link>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-breadth-and-scope-of-brand-name-development</link>
		<comments>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 18:54:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand development process]]></category>
		<category><![CDATA[brand identity development]]></category>
		<category><![CDATA[brand name development]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain for marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=890</guid>
		<description><![CDATA[A brand is the sum total of the experiences and exposure people have with it.  It only makes good sense, then, to keep a close rein on the brand development process as it moves along the value chain.   Anything less could be a mistake.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/feed/</wfw:commentRss>
		<slash:comments>48</slash:comments>
		</item>
		<item>
		<title>creating value with modular thinking</title>
		<link>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-with-modular-thinking</link>
		<comments>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 18:44:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[customer-centric]]></category>
		<category><![CDATA[modular design]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[product-centric]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=708</guid>
		<description><![CDATA[What do a personal computer, a supermarket, and clothing apparel all have in common?

Answer: the concept of modular design.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>eight questions for assessing if social media marketing is right for you? &#8211; part 2</title>
		<link>http://marketing-strategy-management.com/2010/03/eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2</link>
		<comments>http://marketing-strategy-management.com/2010/03/eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:29:46 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=647</guid>
		<description><![CDATA[If you haven’t yet gotten your feet wet with social media marketing but you’re in process of contemplating it, or maybe just starting out, let’s take a little inventory for determining your readiness, for assessing whether it will suit you or your needs and, if so, how it might fit within the bigger scheme of things for you.  Here are eight questions to consider.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>a value chain approach for marketing strategy excellence</title>
		<link>http://marketing-strategy-management.com/2010/02/a-value-chain-approach-for-marketing-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-value-chain-approach-for-marketing-part-2</link>
		<comments>http://marketing-strategy-management.com/2010/02/a-value-chain-approach-for-marketing-part-2/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 21:12:37 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[value chain]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Distribution Channels Analysis]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Product Analysis]]></category>
		<category><![CDATA[Product/Services Analysis]]></category>
		<category><![CDATA[Transaction Channels]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=496</guid>
		<description><![CDATA[The task of effectively implementing a marketing strategy hinges on being able to identify – and link together – the various activities required to achieve value fulfillment from a customer perspective.  For our purposes, a linkage exists if the performance or cost of one activity affects that of another.  The intent of the generic value chain is to have a tool that helps to isolate the value-creating activities within a marketing strategy, then map them, link them, and track them with time.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/02/a-value-chain-approach-for-marketing-part-2/feed/</wfw:commentRss>
		<slash:comments>117</slash:comments>
		</item>
		<item>
		<title>a value chain approach &#8211; part 1</title>
		<link>http://marketing-strategy-management.com/2010/01/a-value-chain-approach-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-value-chain-approach-part-1</link>
		<comments>http://marketing-strategy-management.com/2010/01/a-value-chain-approach-part-1/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 17:24:53 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain approach]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=90</guid>
		<description><![CDATA[This post introduces the concept of a value chain and how it can be applied to marketing strategy management. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/01/a-value-chain-approach-part-1/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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