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	<title> &#187; value chain for marketing</title>
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		<title>value chain marketing-the market opportunity scan</title>
		<link>http://marketing-strategy-management.com/2010/07/value-chain-marketing-the-market-opportunity-scan/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-the-market-opportunity-scan</link>
		<comments>http://marketing-strategy-management.com/2010/07/value-chain-marketing-the-market-opportunity-scan/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 16:29:56 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value chain approach]]></category>
		<category><![CDATA[value chain for marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1655</guid>
		<description><![CDATA[In today’s marketplace, every business is feeling the pressure of having to remain agile, keep pace, and make the right moves at the right time.  For many, their survival depends on it, and they often have a small margin for error.

]]></description>
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		<slash:comments>31</slash:comments>
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		<title>real internet marketing requires a mosaic of skills</title>
		<link>http://marketing-strategy-management.com/2010/04/real-internet-marketing-requires-a-mosaic-of-skills/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=real-internet-marketing-requires-a-mosaic-of-skills</link>
		<comments>http://marketing-strategy-management.com/2010/04/real-internet-marketing-requires-a-mosaic-of-skills/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 17:51:07 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain for marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=990</guid>
		<description><![CDATA[Internet marketing can be a difficult concept to grasp.

Part of the confusion is tied to the fact that it covers a lot of territory, and there’s a dizzying array of knowledge and skills that go with it.  Another part of the confusion stems from the constantly changing nature of it.  It is, after all, some of the most fertile ground you’ll ever find for stimulating innovation.

 
]]></description>
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		<slash:comments>19</slash:comments>
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		<title>the breadth and scope of brand name development</title>
		<link>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-breadth-and-scope-of-brand-name-development</link>
		<comments>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 18:54:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand development process]]></category>
		<category><![CDATA[brand identity development]]></category>
		<category><![CDATA[brand name development]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain for marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=890</guid>
		<description><![CDATA[A brand is the sum total of the experiences and exposure people have with it.  It only makes good sense, then, to keep a close rein on the brand development process as it moves along the value chain.   Anything less could be a mistake.
]]></description>
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		<slash:comments>48</slash:comments>
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		<title>4 value creating scenarios</title>
		<link>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=4-value-creating-scenarios</link>
		<comments>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:46:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[added value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[external forces]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value chain for marketing]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=767</guid>
		<description><![CDATA[The last post, “Creating Value with Modular Thinking,” discusses how the principles of modular design apply to the concept of creating value for customers, and how the generic value chain for marketing encourages modular thinking to effectively manage value creation across time.  This post outlines some of the key value creating scenarios likely to be explored when using the value chain for marketing.    

]]></description>
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		<slash:comments>12</slash:comments>
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