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	<title> &#187; value chain approach</title>
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		<title>video introduction to value chain approach for marketing</title>
		<link>http://marketing-strategy-management.com/2010/08/video-introduction-to-value-chain-approach-for-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-introduction-to-value-chain-approach-for-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/08/video-introduction-to-value-chain-approach-for-marketing/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 21:07:03 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing strategy management]]></category>
		<category><![CDATA[value chain approach]]></category>
		<category><![CDATA[value chain marketing]]></category>
		<category><![CDATA[value fufillment]]></category>

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		<description><![CDATA[Here’s a short video to introduce the Value Chain Approach for Marketing.]]></description>
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		<slash:comments>41</slash:comments>
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		<title>value chain marketing-the market opportunity scan</title>
		<link>http://marketing-strategy-management.com/2010/07/value-chain-marketing-the-market-opportunity-scan/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-the-market-opportunity-scan</link>
		<comments>http://marketing-strategy-management.com/2010/07/value-chain-marketing-the-market-opportunity-scan/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 16:29:56 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value chain approach]]></category>
		<category><![CDATA[value chain for marketing]]></category>

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		<description><![CDATA[In today’s marketplace, every business is feeling the pressure of having to remain agile, keep pace, and make the right moves at the right time.  For many, their survival depends on it, and they often have a small margin for error.

]]></description>
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		<slash:comments>31</slash:comments>
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		<title>review of new business book-Delivering Happiness</title>
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		<pubDate>Mon, 07 Jun 2010 15:25:17 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[book reviews]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain approach]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1472</guid>
		<description><![CDATA[Like countless other bloggers, I received an advanced copy of a new business book titled “Delivering Happiness: A Path to Profits, Passion, and Purpose,” by Tony Hsieh, CEO, Zappos.  The hard cover version officially launches today, so I imagine you’ll see a veritable explosion of reviews in the next few days.

]]></description>
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		<slash:comments>40</slash:comments>
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		<title>a value chain approach &#8211; part 1</title>
		<link>http://marketing-strategy-management.com/2010/01/a-value-chain-approach-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-value-chain-approach-part-1</link>
		<comments>http://marketing-strategy-management.com/2010/01/a-value-chain-approach-part-1/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 17:24:53 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain approach]]></category>

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		<description><![CDATA[This post introduces the concept of a value chain and how it can be applied to marketing strategy management. ]]></description>
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		<slash:comments>4</slash:comments>
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