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	<title> &#187; psychological motives</title>
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		<title>emoticons, imagery, metaphors, and marketing communication – part 1</title>
		<link>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=emoticons-imagery-metaphors-and-marketing-communication-part-1</link>
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		<pubDate>Tue, 16 Feb 2010 18:54:49 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[emotional branding]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[psychological motives]]></category>

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		<description><![CDATA[The use of imagery is a good way to fortify gestures, concepts, and words with flavor and meaning -- the kind of meaning that creates an emotional connection between your products and services and the people who use them.  ]]></description>
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