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	<title> &#187; perceived benefits</title>
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		<title>4 value creating scenarios</title>
		<link>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=4-value-creating-scenarios</link>
		<comments>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:46:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[added value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[external forces]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value chain for marketing]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=767</guid>
		<description><![CDATA[The last post, “Creating Value with Modular Thinking,” discusses how the principles of modular design apply to the concept of creating value for customers, and how the generic value chain for marketing encourages modular thinking to effectively manage value creation across time.  This post outlines some of the key value creating scenarios likely to be explored when using the value chain for marketing.    

]]></description>
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		<slash:comments>12</slash:comments>
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		<title>creating value with modular thinking</title>
		<link>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-with-modular-thinking</link>
		<comments>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 18:44:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[customer-centric]]></category>
		<category><![CDATA[modular design]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[product-centric]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=708</guid>
		<description><![CDATA[What do a personal computer, a supermarket, and clothing apparel all have in common?

Answer: the concept of modular design.

]]></description>
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		<slash:comments>15</slash:comments>
		</item>
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		<title>emoticons, imagery, metaphors, and marketing communication – part 2</title>
		<link>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=emoticons-imagery-metaphors-and-marketing-communication-part-2</link>
		<comments>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-2/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:48:30 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[benefits offered]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[cross-platform marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[perceived benefits]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=413</guid>
		<description><![CDATA[There is a creative component and a technical component to marketing communication.  Part 2 discusses the technical aspects and provides a real-world example to illustrate it.]]></description>
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		<slash:comments>5</slash:comments>
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		<title>the complexity of delivering value</title>
		<link>http://marketing-strategy-management.com/2010/01/the-complexity-of-delivering-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-complexity-of-delivering-value</link>
		<comments>http://marketing-strategy-management.com/2010/01/the-complexity-of-delivering-value/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 21:21:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[drivers of value]]></category>
		<category><![CDATA[perceived benefits]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=75</guid>
		<description><![CDATA[There are two generally recognized drivers of value.  One is when a person or organization creates value; and the other is when there is a demand for value.  Though separate, these two go hand in hand while striving to satisfy people's needs and motives.  Together, they form the backbone for delivering value.  But because they are separate, they also add complexity to the task of trying to consistently deliver value across time.       ]]></description>
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		<slash:comments>19</slash:comments>
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		<title>creating value…or climbing up a waterfall?</title>
		<link>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-or-climbing-up-a-waterfall</link>
		<comments>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:22:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer motives]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=29</guid>
		<description><![CDATA[Creating value is central to building a memorable brand.  This post defines the concept of value and illustrates the role that it plays in building a strong brand. ]]></description>
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		<slash:comments>75</slash:comments>
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