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		<title>the next frontier for social media marketing</title>
		<link>http://marketing-strategy-management.com/2010/03/the-next-frontier-for-social-media-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-next-frontier-for-social-media-marketing</link>
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		<pubDate>Thu, 18 Mar 2010 22:16:18 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[brand identity development]]></category>
		<category><![CDATA[brand name development]]></category>
		<category><![CDATA[interdisciplinary]]></category>
		<category><![CDATA[online market research]]></category>
		<category><![CDATA[product marketing strategy]]></category>
		<category><![CDATA[social marketing media campaigns]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media marketing strategy]]></category>

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		<description><![CDATA[Up to now, the main focus of most social media initiatives has been on the external marketing and the benefits it can reap.  But what about the benefits that might be derived from an internal marketing perspective, and can they be used to further fortify the external marketing?

]]></description>
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