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	<title> &#187; marketing</title>
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	<link>http://marketing-strategy-management.com</link>
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		<title>Uniting Marketing Communications with Technology Tools</title>
		<link>http://marketing-strategy-management.com/2012/03/uniting-marketing-communications-with-technology-tools/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=uniting-marketing-communications-with-technology-tools</link>
		<comments>http://marketing-strategy-management.com/2012/03/uniting-marketing-communications-with-technology-tools/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 16:48:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2969</guid>
		<description><![CDATA[Given today’s dizzying array of marketing communications channels, platforms, technologies and techniques, it’s become more important than ever to use the right ones in the right way.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/03/uniting-marketing-communications-with-technology-tools/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Brand Management for the Modern Era-Part 3 0f 3</title>
		<link>http://marketing-strategy-management.com/2012/01/brand-management-for-the-modern-era-part-3-0f-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-management-for-the-modern-era-part-3-0f-3</link>
		<comments>http://marketing-strategy-management.com/2012/01/brand-management-for-the-modern-era-part-3-0f-3/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 17:50:18 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2859</guid>
		<description><![CDATA[Once you have a good brand image, then setting out to make it glow becomes a next logical step in the marketing communications initiative.  It strives to groom the brand so that it becomes more visible, more recognizable and more embraceable than it already is.  The ultimate objective is to endow it with an infectious appeal.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/brand-management-for-the-modern-era-part-3-0f-3/feed/</wfw:commentRss>
		<slash:comments>62</slash:comments>
		</item>
		<item>
		<title>Newly Revised Video for Value Chain Marketing Introduction</title>
		<link>http://marketing-strategy-management.com/2010/11/newly-revised-video-for-value-chain-marketing-introduction/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=newly-revised-video-for-value-chain-marketing-introduction</link>
		<comments>http://marketing-strategy-management.com/2010/11/newly-revised-video-for-value-chain-marketing-introduction/#comments</comments>
		<pubDate>Sat, 20 Nov 2010 16:19:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain intro]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2082</guid>
		<description><![CDATA[This is a new video for introducing A Value Chain Approach to Marketing.   ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/11/newly-revised-video-for-value-chain-marketing-introduction/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>video-an introduction to marketing strategy management</title>
		<link>http://marketing-strategy-management.com/2010/09/video-an-introduction-to-marketing-strategy-management/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-an-introduction-to-marketing-strategy-management</link>
		<comments>http://marketing-strategy-management.com/2010/09/video-an-introduction-to-marketing-strategy-management/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 16:13:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[about m-s-m]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1935</guid>
		<description><![CDATA[Do you have 2 minutes?

This is an introductory video for Marketing Strategy Management or M-S-M.  It offers an alternative to reading the ABOUT M-S-M page.  

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/video-an-introduction-to-marketing-strategy-management/feed/</wfw:commentRss>
		<slash:comments>46</slash:comments>
		</item>
		<item>
		<title>value chain marketing-an illustration of market segmentation</title>
		<link>http://marketing-strategy-management.com/2010/08/value-chain-marketing-an-illustration-of-market-segmentation/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-an-illustration-of-market-segmentation</link>
		<comments>http://marketing-strategy-management.com/2010/08/value-chain-marketing-an-illustration-of-market-segmentation/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 17:43:50 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market segmentation techniques]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[value chain marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1826</guid>
		<description><![CDATA[Instead of viewing customers as a single-minded group, all with the same motives and needs, market segmentation investigates how motives and needs might differ among them, and how those differences might influence their consumption patterns. 
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/value-chain-marketing-an-illustration-of-market-segmentation/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>6 hidden costs of small business internet marketing</title>
		<link>http://marketing-strategy-management.com/2010/08/6-hidden-costs-of-small-business-internet-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=6-hidden-costs-of-small-business-internet-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/08/6-hidden-costs-of-small-business-internet-marketing/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 16:38:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet marketing costs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[opportunity costs]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1812</guid>
		<description><![CDATA[As someone who regularly canvasses the internet for new and novel marketing tools, I come across countless examples of what has now become an internet marketing maxim. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/6-hidden-costs-of-small-business-internet-marketing/feed/</wfw:commentRss>
		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>choosing a logo for marketing purposes-can you help?</title>
		<link>http://marketing-strategy-management.com/2010/06/choosing-a-logo-for-marketing-purposes-can-you-help/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=choosing-a-logo-for-marketing-purposes-can-you-help</link>
		<comments>http://marketing-strategy-management.com/2010/06/choosing-a-logo-for-marketing-purposes-can-you-help/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 17:34:17 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand logo]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1488</guid>
		<description><![CDATA[Choosing a logo for marketing purposes-can you help?  Really.  If you do nothing else during this visit to Marketing Strategy Management, please help me decide on a logo by leaving your vote in the comments section below.  Which of the two logos above do you like better?  Or, if you don’t like either, that’s an option too.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/06/choosing-a-logo-for-marketing-purposes-can-you-help/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>creating more customer value by unlocking trapped value</title>
		<link>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-more-customer-value-by-unlocking-trapped-value</link>
		<comments>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:45:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1392</guid>
		<description><![CDATA[Trapped value may be lurking within your value proposition, just waiting to be sprung. Releasing it can enhance your offering.  Neglecting it, on the other hand, can impair your ability to deliver a full value customer experience.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>a marketing riddle</title>
		<link>http://marketing-strategy-management.com/2010/04/a-marketing-riddle/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-marketing-riddle</link>
		<comments>http://marketing-strategy-management.com/2010/04/a-marketing-riddle/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 19:02:33 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Bob Weir]]></category>
		<category><![CDATA[Deadheads]]></category>
		<category><![CDATA[Grateful Dead]]></category>
		<category><![CDATA[Grateful Dead Archives]]></category>
		<category><![CDATA[Jerry Garcia]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Phil Lesh]]></category>
		<category><![CDATA[Santa Cruz]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[the dead]]></category>
		<category><![CDATA[UCSC]]></category>
		<category><![CDATA[University of California]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1074</guid>
		<description><![CDATA[For all the online marketers who pride themselves as having been the inspiration behind the nouveau marketing practiced on today’s internet, you may want to pause a moment and tip your hat to the real predecessors of that nouveau marketing. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/04/a-marketing-riddle/feed/</wfw:commentRss>
		<slash:comments>45</slash:comments>
		</item>
		<item>
		<title>effective marketing: do not do it!</title>
		<link>http://marketing-strategy-management.com/2010/04/effective-marketing-do-not-do-it/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=effective-marketing-do-not-do-it</link>
		<comments>http://marketing-strategy-management.com/2010/04/effective-marketing-do-not-do-it/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 17:56:08 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business analysis]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1055</guid>
		<description><![CDATA[A competitor once offered me that gold nugget of a marketing tip.  I have been keeping my eyes peeled for evidence of him following his own advice ever since.

Truth be told, it’s a good idea to keep an eye on the competition regardless of whether you have been goaded into it or not.  It’s important to know where you stand relative to them.  Do you have a competitive advantage, a competitive vulnerability, the potential for improving your competitive position?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/04/effective-marketing-do-not-do-it/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>blues of seo</title>
		<link>http://marketing-strategy-management.com/2010/02/blues-of-seo/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=blues-of-seo</link>
		<comments>http://marketing-strategy-management.com/2010/02/blues-of-seo/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 07:01:22 +0000</pubDate>
		<dc:creator>paulgermana</dc:creator>
				<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[domain]]></category>
		<category><![CDATA[feed]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=491</guid>
		<description><![CDATA[If there is one thing I've learned, it is either have a well grounded blog with a reputable provider or your own domain. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/02/blues-of-seo/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>as the marketing world turns</title>
		<link>http://marketing-strategy-management.com/2010/01/as-the-marketing-world-turns/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=as-the-marketing-world-turns</link>
		<comments>http://marketing-strategy-management.com/2010/01/as-the-marketing-world-turns/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 17:42:55 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customization]]></category>
		<category><![CDATA[fulfillment]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass marketing]]></category>
		<category><![CDATA[memorable brand]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/wordpress/?p=14</guid>
		<description><![CDATA[Since the American industrial revolution ended, the role of marketing has changed dramatically.  This is a brief description of what has perhaps been the most significant change of all.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/01/as-the-marketing-world-turns/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
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