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	<title> &#187; marketing value</title>
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		<title>another marketing perspective for creating value</title>
		<link>http://marketing-strategy-management.com/2010/04/another-marketing-perspective-for-creating-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=another-marketing-perspective-for-creating-value</link>
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		<pubDate>Sun, 18 Apr 2010 16:45:07 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing value]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1169</guid>
		<description><![CDATA[Transformative value happens when an already existing product or service undergoes a significant change, to the extent it becomes cloaked with a new look or structure or appeal.  It passes through a transformation or metamorphosis as the name suggests.  It frequently accelerates the life cycle of currently existing products, forcing them into a state of decline or even to drop out altogether.


]]></description>
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		<title>creating value…or climbing up a waterfall?</title>
		<link>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-or-climbing-up-a-waterfall</link>
		<comments>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:22:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer motives]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>
		<category><![CDATA[value proposition]]></category>

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		<description><![CDATA[Creating value is central to building a memorable brand.  This post defines the concept of value and illustrates the role that it plays in building a strong brand. ]]></description>
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