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	<title> &#187; marketing strategy</title>
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	<link>http://marketing-strategy-management.com</link>
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		<title>wedding marketing strategy with marketing management</title>
		<link>http://marketing-strategy-management.com/2011/05/wedding-marketing-strategy-with-marketing-management/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=wedding-marketing-strategy-with-marketing-management</link>
		<comments>http://marketing-strategy-management.com/2011/05/wedding-marketing-strategy-with-marketing-management/#comments</comments>
		<pubDate>Thu, 12 May 2011 17:37:08 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2456</guid>
		<description><![CDATA[The topic under consideration revolves around the further distinction that can be drawn between marketing strategy and marketing management.  Though every business must have both, only one relies on possessing a capacity for exerting true leadership.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/05/wedding-marketing-strategy-with-marketing-management/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>can easy-bake oven avert the ills of obsolescence</title>
		<link>http://marketing-strategy-management.com/2011/02/can-easy-bake-oven-avert-the-ills-of-obsolescence/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=can-easy-bake-oven-avert-the-ills-of-obsolescence</link>
		<comments>http://marketing-strategy-management.com/2011/02/can-easy-bake-oven-avert-the-ills-of-obsolescence/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 18:21:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value chain marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2278</guid>
		<description><![CDATA[In case you haven’t heard, Hasbro’s iconic Easy-Bake Oven, a staple toy for generations of kids, is on the verge of having a key facet of it become obsolete. Can it survive?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/02/can-easy-bake-oven-avert-the-ills-of-obsolescence/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>strategically guarding against the ills of obsolescence-pt2</title>
		<link>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=strategically-guarding-against-the-ills-of-obsolescence-pt2</link>
		<comments>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt2/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 22:36:03 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2267</guid>
		<description><![CDATA[Part 1 kicked off by encouraging you to regularly question if your business, or some important facet of it, may be at risk of becoming obsolete.  In Part 2, we explore four strategies a business might consider to prevent from being caught off guard.



]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt2/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>small business mobile marketing from a consumer perspective</title>
		<link>http://marketing-strategy-management.com/2010/12/small-business-mobile-marketing-from-a-consumer-perspective/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=small-business-mobile-marketing-from-a-consumer-perspective</link>
		<comments>http://marketing-strategy-management.com/2010/12/small-business-mobile-marketing-from-a-consumer-perspective/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 15:56:32 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business mobile marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2143</guid>
		<description><![CDATA[With Marketing Strategy Management in the midst of developing and posting a video series for small business mobile marketing, it seemed apropos to add these videos as well.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/12/small-business-mobile-marketing-from-a-consumer-perspective/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>6 business steps for resisting change while nurturing it</title>
		<link>http://marketing-strategy-management.com/2010/11/6-business-steps-for-resisting-change-while-nurturing-it/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=6-business-steps-for-resisting-change-while-nurturing-it</link>
		<comments>http://marketing-strategy-management.com/2010/11/6-business-steps-for-resisting-change-while-nurturing-it/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 21:13:18 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[managing change]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2085</guid>
		<description><![CDATA[A piece of advice you’ll frequently hear about internet marketing from internet marketers is to regularly test new ideas and practices.

What they don’t often say – as if they’re alone – is that this has become a fact of life for all of a business organization’s marketing efforts.  For many, the internet (and its associated technologies) is just one part of a much bigger and broader marketing strategy.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/11/6-business-steps-for-resisting-change-while-nurturing-it/feed/</wfw:commentRss>
		<slash:comments>54</slash:comments>
		</item>
		<item>
		<title>Newly Revised Video for Value Chain Marketing Introduction</title>
		<link>http://marketing-strategy-management.com/2010/11/newly-revised-video-for-value-chain-marketing-introduction/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=newly-revised-video-for-value-chain-marketing-introduction</link>
		<comments>http://marketing-strategy-management.com/2010/11/newly-revised-video-for-value-chain-marketing-introduction/#comments</comments>
		<pubDate>Sat, 20 Nov 2010 16:19:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain intro]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2082</guid>
		<description><![CDATA[This is a new video for introducing A Value Chain Approach to Marketing.   ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/11/newly-revised-video-for-value-chain-marketing-introduction/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>video-local internet marketing-sense or nonsense</title>
		<link>http://marketing-strategy-management.com/2010/11/video-local-internet-marketing-sense-or-nonsense/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-local-internet-marketing-sense-or-nonsense</link>
		<comments>http://marketing-strategy-management.com/2010/11/video-local-internet-marketing-sense-or-nonsense/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 16:24:33 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[local business internet marketing]]></category>
		<category><![CDATA[local business marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2057</guid>
		<description><![CDATA[This video explores the pros and cons of internet marketing for a local business.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/11/video-local-internet-marketing-sense-or-nonsense/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>video-4 value creating strategies in marketing</title>
		<link>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-4-value-creating-strategies-in-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 18:35:20 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[value creating strategies]]></category>
		<category><![CDATA[creating customer value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2020</guid>
		<description><![CDATA[There are essentially four strategies for creating customer value.  This video module discusses what they are, and how to choose the right one for your business.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>value chain marketing-market characteristics analysis pt1</title>
		<link>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-market-characteristics-analysis-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 14:47:49 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1981</guid>
		<description><![CDATA[In value chain marketing, the aim of the market characteristics analysis is to gather actionable information about the market for a product or a service.  The term actionable means the information will serve a useful purpose once you have it in your hands.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>the 3 dimensions of an external forces analysis</title>
		<link>http://marketing-strategy-management.com/2010/10/the-3-dimensions-of-an-external-forces-analysis/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-3-dimensions-of-an-external-forces-analysis</link>
		<comments>http://marketing-strategy-management.com/2010/10/the-3-dimensions-of-an-external-forces-analysis/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 16:00:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Redbox Strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1973</guid>
		<description><![CDATA[There are three dimensions to an external force, and each merits consideration when assessing the impact of an external force on your marketing strategy.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/the-3-dimensions-of-an-external-forces-analysis/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>video-an introduction to marketing strategy management</title>
		<link>http://marketing-strategy-management.com/2010/09/video-an-introduction-to-marketing-strategy-management/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-an-introduction-to-marketing-strategy-management</link>
		<comments>http://marketing-strategy-management.com/2010/09/video-an-introduction-to-marketing-strategy-management/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 16:13:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[about m-s-m]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1935</guid>
		<description><![CDATA[Do you have 2 minutes?

This is an introductory video for Marketing Strategy Management or M-S-M.  It offers an alternative to reading the ABOUT M-S-M page.  

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/video-an-introduction-to-marketing-strategy-management/feed/</wfw:commentRss>
		<slash:comments>46</slash:comments>
		</item>
		<item>
		<title>U of P a brilliantly executed market opportunity scan-pt2</title>
		<link>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2</link>
		<comments>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 17:12:10 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market opportunity analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1886</guid>
		<description><![CDATA[In Part 2, we’ll look at the market characteristics analysis of Sperling’s MOS to demonstrate the purpose it served and to illustrate how and why you might perform one for your own business. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/feed/</wfw:commentRss>
		<slash:comments>38</slash:comments>
		</item>
		<item>
		<title>U of P a brilliantly executed market opportunity scan-pt1</title>
		<link>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 17:01:26 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market opportunity]]></category>
		<category><![CDATA[market opportunity analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1880</guid>
		<description><![CDATA[In this three-part series, we’ll look at an example of a start-up business that came into being on the heels of what can arguably be described as a brilliantly executed Market Opportunity Scan. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>video-a big picture perspective for marketing excellence</title>
		<link>http://marketing-strategy-management.com/2010/09/video-a-big-picture-perspective-for-marketing-excellence/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-a-big-picture-perspective-for-marketing-excellence</link>
		<comments>http://marketing-strategy-management.com/2010/09/video-a-big-picture-perspective-for-marketing-excellence/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 22:17:15 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>
		<category><![CDATA[value chain marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1873</guid>
		<description><![CDATA[This is a video to accompany the blog post “A Big Picture Perspective for Marketing Strategy Excellence.”]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/video-a-big-picture-perspective-for-marketing-excellence/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>video introduction to value chain approach for marketing</title>
		<link>http://marketing-strategy-management.com/2010/08/video-introduction-to-value-chain-approach-for-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-introduction-to-value-chain-approach-for-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/08/video-introduction-to-value-chain-approach-for-marketing/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 21:07:03 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing strategy management]]></category>
		<category><![CDATA[value chain approach]]></category>
		<category><![CDATA[value chain marketing]]></category>
		<category><![CDATA[value fufillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1857</guid>
		<description><![CDATA[Here’s a short video to introduce the Value Chain Approach for Marketing.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/video-introduction-to-value-chain-approach-for-marketing/feed/</wfw:commentRss>
		<slash:comments>41</slash:comments>
		</item>
		<item>
		<title>value chain marketing-are you adept or room for improvement?</title>
		<link>http://marketing-strategy-management.com/2010/08/value-chain-marketing-are-you-adept-or-room-for-improvement/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-are-you-adept-or-room-for-improvement</link>
		<comments>http://marketing-strategy-management.com/2010/08/value-chain-marketing-are-you-adept-or-room-for-improvement/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 16:42:18 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing strategy management]]></category>
		<category><![CDATA[marketing value chain]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1762</guid>
		<description><![CDATA[Marketing Strategy Management subscribes to the idea that the customer experience sits aloft of everything else, as long as it is able to generate a profit. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/value-chain-marketing-are-you-adept-or-room-for-improvement/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>value chain marketing-the market opportunity scan</title>
		<link>http://marketing-strategy-management.com/2010/07/value-chain-marketing-the-market-opportunity-scan/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-the-market-opportunity-scan</link>
		<comments>http://marketing-strategy-management.com/2010/07/value-chain-marketing-the-market-opportunity-scan/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 16:29:56 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value chain approach]]></category>
		<category><![CDATA[value chain for marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1655</guid>
		<description><![CDATA[In today’s marketplace, every business is feeling the pressure of having to remain agile, keep pace, and make the right moves at the right time.  For many, their survival depends on it, and they often have a small margin for error.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/07/value-chain-marketing-the-market-opportunity-scan/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
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