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	<title> &#187; marketing communications</title>
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		<title>Uniting Marketing Communications with Technology Tools</title>
		<link>http://marketing-strategy-management.com/2012/03/uniting-marketing-communications-with-technology-tools/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=uniting-marketing-communications-with-technology-tools</link>
		<comments>http://marketing-strategy-management.com/2012/03/uniting-marketing-communications-with-technology-tools/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 16:48:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2969</guid>
		<description><![CDATA[Given today’s dizzying array of marketing communications channels, platforms, technologies and techniques, it’s become more important than ever to use the right ones in the right way.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/03/uniting-marketing-communications-with-technology-tools/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Boost Brand Identity with the Power of Positive Association</title>
		<link>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=boost-brand-identity-with-the-power-of-positive-association</link>
		<comments>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 17:07:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2905</guid>
		<description><![CDATA[Marshal the greater good a business can get from a low cost social networking initiative that is driven by the power of positive association.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Ten Marketing Communications Strategy Considerations</title>
		<link>http://marketing-strategy-management.com/2012/01/ten-marketing-communications-strategy-considerations/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ten-marketing-communications-strategy-considerations</link>
		<comments>http://marketing-strategy-management.com/2012/01/ten-marketing-communications-strategy-considerations/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 18:37:33 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2896</guid>
		<description><![CDATA[A communications strategy provides the overall direction and goals for the communications component of the value chain. All other communications that follow, whether internal or external, either should spring from the strategy or help to support it.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/ten-marketing-communications-strategy-considerations/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Brand Management for the Modern Era-Part 2 of 3</title>
		<link>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-management-for-the-modern-era-part-2-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 18:19:21 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2834</guid>
		<description><![CDATA[What is a brand?
Well, quite simply, it’s what people think when they think about your enterprise.  And let’s be clear, every enterprise, from the very largest to the very smallest, has a brand image – if not by design then by default. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>A Time to Make Your Business Brand Glow-Part 3 of 3</title>
		<link>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-time-to-make-your-business-brand-glow-part-3-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:07:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2813</guid>
		<description><![CDATA[With a good brand image, making it glow becomes a next logical step for your marketing communications initiative.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/feed/</wfw:commentRss>
		<slash:comments>55</slash:comments>
		</item>
		<item>
		<title>A Good Habit for Highly Effective Marketing Communications</title>
		<link>http://marketing-strategy-management.com/2011/11/a-good-habit-for-highly-effective-marketing-communications/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-good-habit-for-highly-effective-marketing-communications</link>
		<comments>http://marketing-strategy-management.com/2011/11/a-good-habit-for-highly-effective-marketing-communications/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 17:39:23 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications basics]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2780</guid>
		<description><![CDATA[A critically important part of any enterprise rests with the role of communications as a tool for getting things done. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/11/a-good-habit-for-highly-effective-marketing-communications/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Wordsmith Tactics for Effective Marketing Communications</title>
		<link>http://marketing-strategy-management.com/2011/09/wordsmith-tactics-for-effective-marketing-communications/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=wordsmith-tactics-for-effective-marketing-communications</link>
		<comments>http://marketing-strategy-management.com/2011/09/wordsmith-tactics-for-effective-marketing-communications/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 16:06:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications strategy]]></category>
		<category><![CDATA[promotional copy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2696</guid>
		<description><![CDATA[I recently saw a tv commercial in which a law firm spokesperson introduced a new service called “Affordable Bankruptcy.”

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/09/wordsmith-tactics-for-effective-marketing-communications/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Leveraging Digital Media Re-Use in Marketing Communications</title>
		<link>http://marketing-strategy-management.com/2011/06/leveraging-digital-media-re-use-in-marketing-communications/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=leveraging-digital-media-re-use-in-marketing-communications</link>
		<comments>http://marketing-strategy-management.com/2011/06/leveraging-digital-media-re-use-in-marketing-communications/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 17:05:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications strategy]]></category>
		<category><![CDATA[re-use]]></category>
		<category><![CDATA[re-use in marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2588</guid>
		<description><![CDATA[One attractive feature of modern digital media is the flexibility to use it over and over again. This attribute alone makes it a darling for marketing communications.



]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/leveraging-digital-media-re-use-in-marketing-communications/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Was Cadbury Naomi Ad a Rogue Attempt to Go Viral?</title>
		<link>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral</link>
		<comments>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 16:51:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[ethical marketing]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing ethics]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2538</guid>
		<description><![CDATA[I’m now also questioning the extent to which Cadbury seemingly went for creating this story, even if it wasn’t exactly the one they actually wanted.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>When Cadbury, Naomi Campbell and Racism Collided</title>
		<link>http://marketing-strategy-management.com/2011/06/when-cadbury-naomi-campbell-and-racism-collided/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=when-cadbury-naomi-campbell-and-racism-collided</link>
		<comments>http://marketing-strategy-management.com/2011/06/when-cadbury-naomi-campbell-and-racism-collided/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 17:24:21 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[creative marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications stratgy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2527</guid>
		<description><![CDATA[When Cadbury, Naomi Campbell and racism collided reveals how seemingly clever marketing communications can go terribly wrong.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/when-cadbury-naomi-campbell-and-racism-collided/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>mobile marketing expands business reach and scope</title>
		<link>http://marketing-strategy-management.com/2011/04/mobile-marketing-expands-business-reach-and-scope/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=mobile-marketing-expands-business-reach-and-scope</link>
		<comments>http://marketing-strategy-management.com/2011/04/mobile-marketing-expands-business-reach-and-scope/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 16:37:07 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[communications channel]]></category>
		<category><![CDATA[communications mix]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications mix]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2392</guid>
		<description><![CDATA[Adding mobile to the communications mix can help to expand the reach and scope of your marketing strategy.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/04/mobile-marketing-expands-business-reach-and-scope/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>how the marketing of services differs from products</title>
		<link>http://marketing-strategy-management.com/2010/08/how-the-marketing-of-services-differs-from-products/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-the-marketing-of-services-differs-from-products</link>
		<comments>http://marketing-strategy-management.com/2010/08/how-the-marketing-of-services-differs-from-products/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:35:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing of services]]></category>
		<category><![CDATA[services marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1766</guid>
		<description><![CDATA[Are you aware of how the marketing of services differs from the marketing of products?  Especially as it pertains to marketing communications?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/how-the-marketing-of-services-differs-from-products/feed/</wfw:commentRss>
		<slash:comments>26</slash:comments>
		</item>
		<item>
		<title>value chain marketing-a primer to effective communications</title>
		<link>http://marketing-strategy-management.com/2010/07/value-chain-marketing-a-primer-to-effective-communications/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-a-primer-to-effective-communications</link>
		<comments>http://marketing-strategy-management.com/2010/07/value-chain-marketing-a-primer-to-effective-communications/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 16:31:26 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[effective communication]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1725</guid>
		<description><![CDATA[Unless you’ve been away on Mars or Venus for an extended stay, it would be hard – if not impossible - to disregard just how much business and marketing communications has changed in the last fifteen years.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/07/value-chain-marketing-a-primer-to-effective-communications/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>eight questions for assessing if social media marketing is right for you? &#8211; part 2</title>
		<link>http://marketing-strategy-management.com/2010/03/eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2</link>
		<comments>http://marketing-strategy-management.com/2010/03/eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:29:46 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=647</guid>
		<description><![CDATA[If you haven’t yet gotten your feet wet with social media marketing but you’re in process of contemplating it, or maybe just starting out, let’s take a little inventory for determining your readiness, for assessing whether it will suit you or your needs and, if so, how it might fit within the bigger scheme of things for you.  Here are eight questions to consider.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>gardening and social media marketing – part 1</title>
		<link>http://marketing-strategy-management.com/2010/03/gardening-and-social-media-marketing-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=gardening-and-social-media-marketing-part-1</link>
		<comments>http://marketing-strategy-management.com/2010/03/gardening-and-social-media-marketing-part-1/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 18:53:34 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=544</guid>
		<description><![CDATA[Social media marketing is clearly on the upswing as brand conscious marketers race to incorporate blogs, micro-blogging, wikis, media sharing, online forums, and social networking into their promotional initiatives.  Describing it as an explosion probably doesn’t come close to reflecting just how big it really has become.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/gardening-and-social-media-marketing-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>emoticons, imagery, metaphors, and marketing communication – part 2</title>
		<link>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=emoticons-imagery-metaphors-and-marketing-communication-part-2</link>
		<comments>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-2/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:48:30 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[benefits offered]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[cross-platform marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[perceived benefits]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=413</guid>
		<description><![CDATA[There is a creative component and a technical component to marketing communication.  Part 2 discusses the technical aspects and provides a real-world example to illustrate it.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-2/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>emoticons, imagery, metaphors, and marketing communication – part 1</title>
		<link>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=emoticons-imagery-metaphors-and-marketing-communication-part-1</link>
		<comments>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-1/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:54:49 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[emotional branding]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[psychological motives]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=363</guid>
		<description><![CDATA[The use of imagery is a good way to fortify gestures, concepts, and words with flavor and meaning -- the kind of meaning that creates an emotional connection between your products and services and the people who use them.  ]]></description>
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