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	<title> &#187; Market Analysis</title>
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		<title>value chain marketing-market characteristics analysis pt1</title>
		<link>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-market-characteristics-analysis-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 14:47:49 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1981</guid>
		<description><![CDATA[In value chain marketing, the aim of the market characteristics analysis is to gather actionable information about the market for a product or a service.  The term actionable means the information will serve a useful purpose once you have it in your hands.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>U of P a brilliantly executed market opportunity scan-pt2</title>
		<link>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2</link>
		<comments>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 17:12:10 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market opportunity analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1886</guid>
		<description><![CDATA[In Part 2, we’ll look at the market characteristics analysis of Sperling’s MOS to demonstrate the purpose it served and to illustrate how and why you might perform one for your own business. ]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>does a market characteristics analysis really matter?</title>
		<link>http://marketing-strategy-management.com/2010/08/does-a-market-characteristics-analysis-really-matter/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=does-a-market-characteristics-analysis-really-matter</link>
		<comments>http://marketing-strategy-management.com/2010/08/does-a-market-characteristics-analysis-really-matter/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 21:05:42 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market characteristics]]></category>
		<category><![CDATA[marketing analysis]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1783</guid>
		<description><![CDATA[The market characteristics analysis observes the dynamics of the customer base in a manner that helps to regularly unlock insights about it. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/does-a-market-characteristics-analysis-really-matter/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>revealing the criticalness of the market opportunity scan</title>
		<link>http://marketing-strategy-management.com/2010/07/revealing-the-criticalness-of-the-market-opportunity-scan/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=revealing-the-criticalness-of-the-market-opportunity-scan</link>
		<comments>http://marketing-strategy-management.com/2010/07/revealing-the-criticalness-of-the-market-opportunity-scan/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 18:31:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[external forces analysis]]></category>
		<category><![CDATA[market opportunity scan]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1670</guid>
		<description><![CDATA[With a steady churn of breakthrough innovations constantly affecting product life-cycles, it has made the market opportunity scan as important as ever.  Any number of examples could be used to illustrate this point.  Few, however, are likely to show it in more vivid detail than the video rental industry over the past 25 years.



]]></description>
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		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>two imperatives for achieving customer fulfillment</title>
		<link>http://marketing-strategy-management.com/2010/05/two-imperatives-for-achieving-customer-fulfillment/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=two-imperatives-for-achieving-customer-fulfillment</link>
		<comments>http://marketing-strategy-management.com/2010/05/two-imperatives-for-achieving-customer-fulfillment/#comments</comments>
		<pubDate>Sat, 01 May 2010 17:08:01 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[customer fulfillment]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[Product Analysis]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1276</guid>
		<description><![CDATA[Marketing must consider the role of customer use and customer experience as it pertains to delivering customer value fulfillment and satisfaction.  A failure to properly think this through could result in a poorly executed value fulfillment proposition.
]]></description>
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		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>creating value for customers: two perspectives</title>
		<link>http://marketing-strategy-management.com/2010/03/creating-value-for-customers-two-perspectives/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-for-customers-two-perspectives</link>
		<comments>http://marketing-strategy-management.com/2010/03/creating-value-for-customers-two-perspectives/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:36:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Product Analysis]]></category>
		<category><![CDATA[product strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=811</guid>
		<description><![CDATA[Be it for-profit or not-for-profit, the overarching aim of marketing is to cultivate interactions that produce value creating outcomes.  The interactions themselves are the engines that help drive a business toward meeting its objectives, and they tend to be grounded in either one of two perspectives: the outside-in perspective or the inside-out perspective. 

]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>a value chain approach for marketing strategy excellence</title>
		<link>http://marketing-strategy-management.com/2010/02/a-value-chain-approach-for-marketing-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-value-chain-approach-for-marketing-part-2</link>
		<comments>http://marketing-strategy-management.com/2010/02/a-value-chain-approach-for-marketing-part-2/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 21:12:37 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[value chain]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Distribution Channels Analysis]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Product Analysis]]></category>
		<category><![CDATA[Product/Services Analysis]]></category>
		<category><![CDATA[Transaction Channels]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=496</guid>
		<description><![CDATA[The task of effectively implementing a marketing strategy hinges on being able to identify – and link together – the various activities required to achieve value fulfillment from a customer perspective.  For our purposes, a linkage exists if the performance or cost of one activity affects that of another.  The intent of the generic value chain is to have a tool that helps to isolate the value-creating activities within a marketing strategy, then map them, link them, and track them with time.

]]></description>
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		<slash:comments>117</slash:comments>
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