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	<title> &#187; managing value</title>
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		<title>Newly Revised Video for Value Chain Marketing Introduction</title>
		<link>http://marketing-strategy-management.com/2010/11/newly-revised-video-for-value-chain-marketing-introduction/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=newly-revised-video-for-value-chain-marketing-introduction</link>
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		<pubDate>Sat, 20 Nov 2010 16:19:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain intro]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing]]></category>
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		<description><![CDATA[This is a new video for introducing A Value Chain Approach to Marketing.   ]]></description>
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		<title>creating value…or climbing up a waterfall?</title>
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		<pubDate>Mon, 11 Jan 2010 18:22:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer motives]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>
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		<description><![CDATA[Creating value is central to building a memorable brand.  This post defines the concept of value and illustrates the role that it plays in building a strong brand. ]]></description>
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