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	<title> &#187; delivering value</title>
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		<title>the complexity of delivering value</title>
		<link>http://marketing-strategy-management.com/2010/01/the-complexity-of-delivering-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-complexity-of-delivering-value</link>
		<comments>http://marketing-strategy-management.com/2010/01/the-complexity-of-delivering-value/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 21:21:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[drivers of value]]></category>
		<category><![CDATA[perceived benefits]]></category>

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		<description><![CDATA[There are two generally recognized drivers of value.  One is when a person or organization creates value; and the other is when there is a demand for value.  Though separate, these two go hand in hand while striving to satisfy people's needs and motives.  Together, they form the backbone for delivering value.  But because they are separate, they also add complexity to the task of trying to consistently deliver value across time.       ]]></description>
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		<slash:comments>19</slash:comments>
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		<title>an economy built on quicksand</title>
		<link>http://marketing-strategy-management.com/2010/01/an-economy-built-on-quicksand/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=an-economy-built-on-quicksand</link>
		<comments>http://marketing-strategy-management.com/2010/01/an-economy-built-on-quicksand/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 18:33:23 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Asian economy]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[drivers of value]]></category>
		<category><![CDATA[economists]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[global economy]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[manufacturing-based economy]]></category>
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		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=52</guid>
		<description><![CDATA[Around 1982, the economy was in the midst of taking a sharp turn.  One economist described it as moving from an economy built on bedrock to one being built on quicksand.  I didn't quite understand what he meant back then, but I sure do now.  This post begins to explain it.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>creating value…or climbing up a waterfall?</title>
		<link>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-or-climbing-up-a-waterfall</link>
		<comments>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:22:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer motives]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>
		<category><![CDATA[value proposition]]></category>

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		<description><![CDATA[Creating value is central to building a memorable brand.  This post defines the concept of value and illustrates the role that it plays in building a strong brand. ]]></description>
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