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		<title>emoticons, imagery, metaphors, and marketing communication – part 2</title>
		<link>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=emoticons-imagery-metaphors-and-marketing-communication-part-2</link>
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		<pubDate>Sat, 20 Feb 2010 16:48:30 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[benefits offered]]></category>
		<category><![CDATA[brand]]></category>
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		<description><![CDATA[There is a creative component and a technical component to marketing communication.  Part 2 discusses the technical aspects and provides a real-world example to illustrate it.]]></description>
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		<title>three words describe marketing</title>
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		<pubDate>Wed, 03 Feb 2010 18:16:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
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		<description><![CDATA[Three words describe marketing and they go hand in hand.  Do you know what those three words are, and why they're so important?  This post gives the answers.]]></description>
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