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	<title> &#187; creating value</title>
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		<title>What is Perceived Value in Marketing Terms?</title>
		<link>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-perceived-value-in-marketing-terms</link>
		<comments>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:52:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2912</guid>
		<description><![CDATA[Effective marketing attempts to isolate the benefits a product or service can offer, for whom (including whether there’ll be enough critical mass of customers to make it viable), and to what degree.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Clash of the Marketing Strategies for Mobile Tablets</title>
		<link>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-clash-of-the-marketing-strategies-for-mobile-tablets</link>
		<comments>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 17:28:16 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2715</guid>
		<description><![CDATA[Let the tablet wars begin!

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>video-4 value creating strategies in marketing</title>
		<link>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-4-value-creating-strategies-in-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 18:35:20 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[value creating strategies]]></category>
		<category><![CDATA[creating customer value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2020</guid>
		<description><![CDATA[There are essentially four strategies for creating customer value.  This video module discusses what they are, and how to choose the right one for your business.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>value chain marketing-market characteristics analysis pt1</title>
		<link>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-market-characteristics-analysis-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 14:47:49 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1981</guid>
		<description><![CDATA[In value chain marketing, the aim of the market characteristics analysis is to gather actionable information about the market for a product or a service.  The term actionable means the information will serve a useful purpose once you have it in your hands.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>value chain marketing and the concept of light and shadow</title>
		<link>http://marketing-strategy-management.com/2010/09/value-chain-marketing-and-the-concept-of-light-and-shadow/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-and-the-concept-of-light-and-shadow</link>
		<comments>http://marketing-strategy-management.com/2010/09/value-chain-marketing-and-the-concept-of-light-and-shadow/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 17:54:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[customer fulfillment]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1959</guid>
		<description><![CDATA[I believe the manipulation of light and shadow can be viewed as a metaphor for almost everything we do in life, including value chain marketing. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/value-chain-marketing-and-the-concept-of-light-and-shadow/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>revealing the criticalness of the market opportunity scan</title>
		<link>http://marketing-strategy-management.com/2010/07/revealing-the-criticalness-of-the-market-opportunity-scan/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=revealing-the-criticalness-of-the-market-opportunity-scan</link>
		<comments>http://marketing-strategy-management.com/2010/07/revealing-the-criticalness-of-the-market-opportunity-scan/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 18:31:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[external forces analysis]]></category>
		<category><![CDATA[market opportunity scan]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1670</guid>
		<description><![CDATA[With a steady churn of breakthrough innovations constantly affecting product life-cycles, it has made the market opportunity scan as important as ever.  Any number of examples could be used to illustrate this point.  Few, however, are likely to show it in more vivid detail than the video rental industry over the past 25 years.



]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/07/revealing-the-criticalness-of-the-market-opportunity-scan/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>the marketing concept of value defined-explained in a video</title>
		<link>http://marketing-strategy-management.com/2010/06/the-marketing-concept-of-value-defined-explained-in-a-video/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-marketing-concept-of-value-defined-explained-in-a-video</link>
		<comments>http://marketing-strategy-management.com/2010/06/the-marketing-concept-of-value-defined-explained-in-a-video/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 23:03:20 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1587</guid>
		<description><![CDATA[This brief video module defines and explains the concept of value from a business and marketing standpoint.  Please take a moment to let me know if you like it, or if you have any suggestions for future modules.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/06/the-marketing-concept-of-value-defined-explained-in-a-video/feed/</wfw:commentRss>
		<slash:comments>174</slash:comments>
		</item>
		<item>
		<title>creating more customer value by unlocking trapped value</title>
		<link>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-more-customer-value-by-unlocking-trapped-value</link>
		<comments>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:45:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1392</guid>
		<description><![CDATA[Trapped value may be lurking within your value proposition, just waiting to be sprung. Releasing it can enhance your offering.  Neglecting it, on the other hand, can impair your ability to deliver a full value customer experience.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/05/creating-more-customer-value-by-unlocking-trapped-value/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>another marketing perspective for creating value</title>
		<link>http://marketing-strategy-management.com/2010/04/another-marketing-perspective-for-creating-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=another-marketing-perspective-for-creating-value</link>
		<comments>http://marketing-strategy-management.com/2010/04/another-marketing-perspective-for-creating-value/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 16:45:07 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing value]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1169</guid>
		<description><![CDATA[Transformative value happens when an already existing product or service undergoes a significant change, to the extent it becomes cloaked with a new look or structure or appeal.  It passes through a transformation or metamorphosis as the name suggests.  It frequently accelerates the life cycle of currently existing products, forcing them into a state of decline or even to drop out altogether.


]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/04/another-marketing-perspective-for-creating-value/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>coupling marketing with psychology</title>
		<link>http://marketing-strategy-management.com/2010/04/coupling-marketing-with-psychology/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=coupling-marketing-with-psychology</link>
		<comments>http://marketing-strategy-management.com/2010/04/coupling-marketing-with-psychology/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 22:42:16 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[psychological branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1093</guid>
		<description><![CDATA[At its most fundamental level, marketing is the art and science of motivating human behavior.  In light of that, there’s nothing more appropriate in a discussion about marketing than to couple it with psychology]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/04/coupling-marketing-with-psychology/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>creating value for customers: two perspectives</title>
		<link>http://marketing-strategy-management.com/2010/03/creating-value-for-customers-two-perspectives/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-for-customers-two-perspectives</link>
		<comments>http://marketing-strategy-management.com/2010/03/creating-value-for-customers-two-perspectives/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:36:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Product Analysis]]></category>
		<category><![CDATA[product strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=811</guid>
		<description><![CDATA[Be it for-profit or not-for-profit, the overarching aim of marketing is to cultivate interactions that produce value creating outcomes.  The interactions themselves are the engines that help drive a business toward meeting its objectives, and they tend to be grounded in either one of two perspectives: the outside-in perspective or the inside-out perspective. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/creating-value-for-customers-two-perspectives/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>4 value creating scenarios</title>
		<link>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=4-value-creating-scenarios</link>
		<comments>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:46:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[added value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[external forces]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value chain for marketing]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=767</guid>
		<description><![CDATA[The last post, “Creating Value with Modular Thinking,” discusses how the principles of modular design apply to the concept of creating value for customers, and how the generic value chain for marketing encourages modular thinking to effectively manage value creation across time.  This post outlines some of the key value creating scenarios likely to be explored when using the value chain for marketing.    

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>creating value with modular thinking</title>
		<link>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-with-modular-thinking</link>
		<comments>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 18:44:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[customer-centric]]></category>
		<category><![CDATA[modular design]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[product-centric]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=708</guid>
		<description><![CDATA[What do a personal computer, a supermarket, and clothing apparel all have in common?

Answer: the concept of modular design.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/creating-value-with-modular-thinking/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
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