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	<title> &#187; brand</title>
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		<title>A Big Brand Tumbles from Bluster to Fluster</title>
		<link>http://marketing-strategy-management.com/2012/04/a-big-brand-tumbles-from-bluster-to-fluster/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-big-brand-tumbles-from-bluster-to-fluster</link>
		<comments>http://marketing-strategy-management.com/2012/04/a-big-brand-tumbles-from-bluster-to-fluster/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 18:45:45 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3009</guid>
		<description><![CDATA[A big brand name mired in trouble has recently announced the steps it will take to try to regain a firm footing. ]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Brand Management for the Modern Era-Part 2 of 3</title>
		<link>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-management-for-the-modern-era-part-2-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 18:19:21 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2834</guid>
		<description><![CDATA[What is a brand?
Well, quite simply, it’s what people think when they think about your enterprise.  And let’s be clear, every enterprise, from the very largest to the very smallest, has a brand image – if not by design then by default. 

]]></description>
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		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>choosing a logo for marketing purposes-can you help?</title>
		<link>http://marketing-strategy-management.com/2010/06/choosing-a-logo-for-marketing-purposes-can-you-help/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=choosing-a-logo-for-marketing-purposes-can-you-help</link>
		<comments>http://marketing-strategy-management.com/2010/06/choosing-a-logo-for-marketing-purposes-can-you-help/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 17:34:17 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand logo]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1488</guid>
		<description><![CDATA[Choosing a logo for marketing purposes-can you help?  Really.  If you do nothing else during this visit to Marketing Strategy Management, please help me decide on a logo by leaving your vote in the comments section below.  Which of the two logos above do you like better?  Or, if you don’t like either, that’s an option too.

]]></description>
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		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>the breadth and scope of brand name development</title>
		<link>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-breadth-and-scope-of-brand-name-development</link>
		<comments>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 18:54:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand development process]]></category>
		<category><![CDATA[brand identity development]]></category>
		<category><![CDATA[brand name development]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain for marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=890</guid>
		<description><![CDATA[A brand is the sum total of the experiences and exposure people have with it.  It only makes good sense, then, to keep a close rein on the brand development process as it moves along the value chain.   Anything less could be a mistake.
]]></description>
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		<slash:comments>48</slash:comments>
		</item>
		<item>
		<title>3 key social media marketing dividends</title>
		<link>http://marketing-strategy-management.com/2010/03/3-key-social-media-marketing-dividends/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=3-key-social-media-marketing-dividends</link>
		<comments>http://marketing-strategy-management.com/2010/03/3-key-social-media-marketing-dividends/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 18:38:14 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[gathering customer intelligence]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=672</guid>
		<description><![CDATA[A well executed social media marketing strategy strives to leverage the potential for garnering at least three key dividends.

]]></description>
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		<slash:comments>9</slash:comments>
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		<title>gardening and social media marketing – part 1</title>
		<link>http://marketing-strategy-management.com/2010/03/gardening-and-social-media-marketing-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=gardening-and-social-media-marketing-part-1</link>
		<comments>http://marketing-strategy-management.com/2010/03/gardening-and-social-media-marketing-part-1/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 18:53:34 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=544</guid>
		<description><![CDATA[Social media marketing is clearly on the upswing as brand conscious marketers race to incorporate blogs, micro-blogging, wikis, media sharing, online forums, and social networking into their promotional initiatives.  Describing it as an explosion probably doesn’t come close to reflecting just how big it really has become.
]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>emoticons, imagery, metaphors, and marketing communication – part 2</title>
		<link>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=emoticons-imagery-metaphors-and-marketing-communication-part-2</link>
		<comments>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-2/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:48:30 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[benefits offered]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[cross-platform marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[perceived benefits]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=413</guid>
		<description><![CDATA[There is a creative component and a technical component to marketing communication.  Part 2 discusses the technical aspects and provides a real-world example to illustrate it.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-2/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>emoticons, imagery, metaphors, and marketing communication – part 1</title>
		<link>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=emoticons-imagery-metaphors-and-marketing-communication-part-1</link>
		<comments>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-1/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:54:49 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[emotional branding]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[psychological motives]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=363</guid>
		<description><![CDATA[The use of imagery is a good way to fortify gestures, concepts, and words with flavor and meaning -- the kind of meaning that creates an emotional connection between your products and services and the people who use them.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/02/emoticons-imagery-metaphors-and-marketing-communication-part-1/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>creating value…or climbing up a waterfall?</title>
		<link>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-or-climbing-up-a-waterfall</link>
		<comments>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:22:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer motives]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=29</guid>
		<description><![CDATA[Creating value is central to building a memorable brand.  This post defines the concept of value and illustrates the role that it plays in building a strong brand. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/feed/</wfw:commentRss>
		<slash:comments>75</slash:comments>
		</item>
		<item>
		<title>as the marketing world turns</title>
		<link>http://marketing-strategy-management.com/2010/01/as-the-marketing-world-turns/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=as-the-marketing-world-turns</link>
		<comments>http://marketing-strategy-management.com/2010/01/as-the-marketing-world-turns/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 17:42:55 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customization]]></category>
		<category><![CDATA[fulfillment]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass marketing]]></category>
		<category><![CDATA[memorable brand]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/wordpress/?p=14</guid>
		<description><![CDATA[Since the American industrial revolution ended, the role of marketing has changed dramatically.  This is a brief description of what has perhaps been the most significant change of all.]]></description>
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		<slash:comments>25</slash:comments>
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