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	<title> &#187; brand strategy</title>
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		<title>Boost Your Brand Identity during Black History Month</title>
		<link>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=boost-your-brand-identity-during-black-history-month</link>
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		<pubDate>Thu, 02 Feb 2012 17:10:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding strategy]]></category>

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		<description><![CDATA[Notice how we’ve incorporated our name and logo into each video.  This is an example of seeking to boost brand identity through the Power of Positive Association.
]]></description>
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		<title>Fat Ho Burgers – genius brand strategy or questionable move</title>
		<link>http://marketing-strategy-management.com/2011/03/fat-ho-burgers-genius-brand-strategy-or-questionable-move/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=fat-ho-burgers-genius-brand-strategy-or-questionable-move</link>
		<comments>http://marketing-strategy-management.com/2011/03/fat-ho-burgers-genius-brand-strategy-or-questionable-move/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 17:20:18 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
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		<description><![CDATA[Business risk and risqué business recently met at an intersection in Waco, Texas when 23 year old Lakita Evans opened a fast food burger restaurant by the name of “Fat Ho Burgers.”

]]></description>
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		<title>three words describe marketing</title>
		<link>http://marketing-strategy-management.com/2010/02/three-words-describe-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=three-words-describe-marketing</link>
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		<pubDate>Wed, 03 Feb 2010 18:16:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[benefits offered]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[cross-platform marketing]]></category>
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		<description><![CDATA[Three words describe marketing and they go hand in hand.  Do you know what those three words are, and why they're so important?  This post gives the answers.]]></description>
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