<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title> &#187; brand name development</title>
	<atom:link href="http://marketing-strategy-management.com/tag/brand-name-development/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketing-strategy-management.com</link>
	<description></description>
	<lastBuildDate>Tue, 07 Feb 2012 16:52:39 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>the breadth and scope of brand name development</title>
		<link>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-breadth-and-scope-of-brand-name-development</link>
		<comments>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 18:54:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand development process]]></category>
		<category><![CDATA[brand identity development]]></category>
		<category><![CDATA[brand name development]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain for marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=890</guid>
		<description><![CDATA[A brand is the sum total of the experiences and exposure people have with it.  It only makes good sense, then, to keep a close rein on the brand development process as it moves along the value chain.   Anything less could be a mistake.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/feed/</wfw:commentRss>
		<slash:comments>48</slash:comments>
		</item>
		<item>
		<title>the next frontier for social media marketing</title>
		<link>http://marketing-strategy-management.com/2010/03/the-next-frontier-for-social-media-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-next-frontier-for-social-media-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/03/the-next-frontier-for-social-media-marketing/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 22:16:18 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[brand identity development]]></category>
		<category><![CDATA[brand name development]]></category>
		<category><![CDATA[interdisciplinary]]></category>
		<category><![CDATA[online market research]]></category>
		<category><![CDATA[product marketing strategy]]></category>
		<category><![CDATA[social marketing media campaigns]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=848</guid>
		<description><![CDATA[Up to now, the main focus of most social media initiatives has been on the external marketing and the benefits it can reap.  But what about the benefits that might be derived from an internal marketing perspective, and can they be used to further fortify the external marketing?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/the-next-frontier-for-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
	</channel>
</rss>

