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Recent Installments
- Yahoo Sitting On Its Hands-But What Would Harry Stein Do?
- Tapping Growth in African American Buying Power Made Easier
- Employee’s Facebook Rant Sparks Nightmare for Employer Pt2
- Another Employee Facebook Rant, Another Employer Nightmare
- Best Buy Brand at Brink of Titanic Twist
- Employee’s Facebook Rant Sparks Nightmare for Employer Pt1
- A Big Brand Tumbles from Bluster to Fluster
- Market Segmentation Spurs Resurrection of Datsun Brand
- 4 Market Segmentation Techniques to Improve Business Results
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Employee’s Facebook Rant Sparks Nightmare for Employer Pt2
One lesson to be learned from the events in Part 1 is that social networking grants an unprecedented power for employees to do a brand image real harm.