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	<title> &#187; brand development process</title>
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		<title>the breadth and scope of brand name development</title>
		<link>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-breadth-and-scope-of-brand-name-development</link>
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		<pubDate>Mon, 22 Mar 2010 18:54:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand development process]]></category>
		<category><![CDATA[brand identity development]]></category>
		<category><![CDATA[brand name development]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain for marketing]]></category>

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		<description><![CDATA[A brand is the sum total of the experiences and exposure people have with it.  It only makes good sense, then, to keep a close rein on the brand development process as it moves along the value chain.   Anything less could be a mistake.
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