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	<title> &#187; Products/Services Analysis</title>
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		<title>3 Keys to an Integrated Marketing Initiative</title>
		<link>http://marketing-strategy-management.com/2011/09/3-keys-to-an-integrated-marketing-initiative/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=3-keys-to-an-integrated-marketing-initiative</link>
		<comments>http://marketing-strategy-management.com/2011/09/3-keys-to-an-integrated-marketing-initiative/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 16:03:42 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[value creating strategies]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing strategy integration]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2707</guid>
		<description><![CDATA[In this video titled “3 Keys to an Integrated Marketing Initiative,” we’ll explain how three marketing concepts…the Purchase Funnel…Creating Value…and Market Segmentation…can be combined to form an integrated marketing initiative.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/09/3-keys-to-an-integrated-marketing-initiative/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>putting the product-market analysis in perspective</title>
		<link>http://marketing-strategy-management.com/2011/06/putting-the-product-market-analysis-in-perspective/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=putting-the-product-market-analysis-in-perspective</link>
		<comments>http://marketing-strategy-management.com/2011/06/putting-the-product-market-analysis-in-perspective/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 19:06:06 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[business growth strategy]]></category>
		<category><![CDATA[marketing opportunity]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2548</guid>
		<description><![CDATA[The specific purpose of the Product-Market Analysis is to identify opportunities for building, sustaining and growing a business over time. ]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>can easy-bake oven avert the ills of obsolescence</title>
		<link>http://marketing-strategy-management.com/2011/02/can-easy-bake-oven-avert-the-ills-of-obsolescence/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=can-easy-bake-oven-avert-the-ills-of-obsolescence</link>
		<comments>http://marketing-strategy-management.com/2011/02/can-easy-bake-oven-avert-the-ills-of-obsolescence/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 18:21:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value chain marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2278</guid>
		<description><![CDATA[In case you haven’t heard, Hasbro’s iconic Easy-Bake Oven, a staple toy for generations of kids, is on the verge of having a key facet of it become obsolete. Can it survive?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/02/can-easy-bake-oven-avert-the-ills-of-obsolescence/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>strategically guarding against the ills of obsolescence-pt1</title>
		<link>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=strategically-guarding-against-the-ills-of-obsolescence-pt1</link>
		<comments>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt1/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 18:43:17 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business strategy development]]></category>
		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2258</guid>
		<description><![CDATA[Is your business at the doorstep of possibly becoming obsolete?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt1/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>value chain marketing-product component introduction</title>
		<link>http://marketing-strategy-management.com/2010/08/value-chain-marketing-product-component-introduction/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-product-component-introduction</link>
		<comments>http://marketing-strategy-management.com/2010/08/value-chain-marketing-product-component-introduction/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 17:39:15 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[Product Analysis]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[services marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1747</guid>
		<description><![CDATA[The two principal attributes of the product component are quality and value.  Each exerts a separate influence, but the two go hand in hand when it comes to shaping the overall perception of a product or service.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/value-chain-marketing-product-component-introduction/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>two imperatives for achieving customer fulfillment</title>
		<link>http://marketing-strategy-management.com/2010/05/two-imperatives-for-achieving-customer-fulfillment/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=two-imperatives-for-achieving-customer-fulfillment</link>
		<comments>http://marketing-strategy-management.com/2010/05/two-imperatives-for-achieving-customer-fulfillment/#comments</comments>
		<pubDate>Sat, 01 May 2010 17:08:01 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[customer fulfillment]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[Product Analysis]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1276</guid>
		<description><![CDATA[Marketing must consider the role of customer use and customer experience as it pertains to delivering customer value fulfillment and satisfaction.  A failure to properly think this through could result in a poorly executed value fulfillment proposition.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/05/two-imperatives-for-achieving-customer-fulfillment/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>the breadth and scope of brand name development</title>
		<link>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-breadth-and-scope-of-brand-name-development</link>
		<comments>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 18:54:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand development process]]></category>
		<category><![CDATA[brand identity development]]></category>
		<category><![CDATA[brand name development]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain for marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=890</guid>
		<description><![CDATA[A brand is the sum total of the experiences and exposure people have with it.  It only makes good sense, then, to keep a close rein on the brand development process as it moves along the value chain.   Anything less could be a mistake.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/the-breadth-and-scope-of-brand-name-development/feed/</wfw:commentRss>
		<slash:comments>48</slash:comments>
		</item>
		<item>
		<title>creating value for customers: two perspectives</title>
		<link>http://marketing-strategy-management.com/2010/03/creating-value-for-customers-two-perspectives/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-for-customers-two-perspectives</link>
		<comments>http://marketing-strategy-management.com/2010/03/creating-value-for-customers-two-perspectives/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:36:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Product Analysis]]></category>
		<category><![CDATA[product strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=811</guid>
		<description><![CDATA[Be it for-profit or not-for-profit, the overarching aim of marketing is to cultivate interactions that produce value creating outcomes.  The interactions themselves are the engines that help drive a business toward meeting its objectives, and they tend to be grounded in either one of two perspectives: the outside-in perspective or the inside-out perspective. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/creating-value-for-customers-two-perspectives/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>interdisciplinary studies&#8230;what, why? &#8211; part 1</title>
		<link>http://marketing-strategy-management.com/2010/02/interdisciplinary-studies-what-why-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=interdisciplinary-studies-what-why-part-1</link>
		<comments>http://marketing-strategy-management.com/2010/02/interdisciplinary-studies-what-why-part-1/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 21:49:08 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[colleges]]></category>
		<category><![CDATA[going green]]></category>
		<category><![CDATA[interdisciplinary]]></category>
		<category><![CDATA[interdisciplinary programs]]></category>
		<category><![CDATA[interdisciplinary studies]]></category>
		<category><![CDATA[personal development]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=277</guid>
		<description><![CDATA[What does interdisciplinary studies actually mean, why have these programs 
become so pervasive in academia, and what is their connection to the real world?
If you don't know, this post will provide the answer.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/02/interdisciplinary-studies-what-why-part-1/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>the current state of future workforce needs</title>
		<link>http://marketing-strategy-management.com/2010/02/the-current-state-of-future-workforce-needs/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-current-state-of-future-workforce-needs</link>
		<comments>http://marketing-strategy-management.com/2010/02/the-current-state-of-future-workforce-needs/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:06:03 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[Transactions/Operations Analysis]]></category>
		<category><![CDATA[automating]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[labor market]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[personal development]]></category>
		<category><![CDATA[personal development strategies]]></category>
		<category><![CDATA[reengineering]]></category>
		<category><![CDATA[workforce needs]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=253</guid>
		<description><![CDATA[The labor market is squarely in the midst of experiencing radical change, and it will have a significant impact on future workforce needs.  This post delves into what it will mean for individuals and organizations alike.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/02/the-current-state-of-future-workforce-needs/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>three words describe marketing</title>
		<link>http://marketing-strategy-management.com/2010/02/three-words-describe-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=three-words-describe-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/02/three-words-describe-marketing/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 18:16:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[benefits offered]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[cross-platform marketing]]></category>
		<category><![CDATA[interest]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=119</guid>
		<description><![CDATA[Three words describe marketing and they go hand in hand.  Do you know what those three words are, and why they're so important?  This post gives the answers.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/02/three-words-describe-marketing/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
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