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	<title> &#187; Market Analysis</title>
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		<title>Tapping Growth in African American Buying Power Made Easier</title>
		<link>http://marketing-strategy-management.com/2012/05/tapping-growth-in-african-american-buying-power-made-easier/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=tapping-growth-in-african-american-buying-power-made-easier</link>
		<comments>http://marketing-strategy-management.com/2012/05/tapping-growth-in-african-american-buying-power-made-easier/#comments</comments>
		<pubDate>Wed, 02 May 2012 18:36:34 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[african american]]></category>
		<category><![CDATA[black TV]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand management strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3268</guid>
		<description><![CDATA[The black TV universe is in process of growing appreciably larger with the addition of four new African-American-focused networks.  They are Aspire, Revolt, Bounce TV and Soul of the South. 
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/05/tapping-growth-in-african-american-buying-power-made-easier/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Big Brand Tumbles from Bluster to Fluster</title>
		<link>http://marketing-strategy-management.com/2012/04/a-big-brand-tumbles-from-bluster-to-fluster/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-big-brand-tumbles-from-bluster-to-fluster</link>
		<comments>http://marketing-strategy-management.com/2012/04/a-big-brand-tumbles-from-bluster-to-fluster/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 18:45:45 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3009</guid>
		<description><![CDATA[A big brand name mired in trouble has recently announced the steps it will take to try to regain a firm footing. ]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Market Segmentation Spurs Resurrection of Datsun Brand</title>
		<link>http://marketing-strategy-management.com/2012/03/market-segmentation-spurs-resurrection-of-datsun-brand/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=market-segmentation-spurs-resurrection-of-datsun-brand</link>
		<comments>http://marketing-strategy-management.com/2012/03/market-segmentation-spurs-resurrection-of-datsun-brand/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 17:03:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market segmentation strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2996</guid>
		<description><![CDATA[Datsun had a good run during the 1970’s, but the brand was officially discontinued in 1981.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/03/market-segmentation-spurs-resurrection-of-datsun-brand/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>4 Market Segmentation Techniques to Improve Business Results</title>
		<link>http://marketing-strategy-management.com/2012/03/4-market-segmentation-techniques-to-improve-business-results/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=4-market-segmentation-techniques-to-improve-business-results</link>
		<comments>http://marketing-strategy-management.com/2012/03/4-market-segmentation-techniques-to-improve-business-results/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 17:55:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[market segmentation strategies]]></category>
		<category><![CDATA[market segemetation]]></category>
		<category><![CDATA[market segmentation strategy]]></category>
		<category><![CDATA[market segmentation techniques]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2990</guid>
		<description><![CDATA[Welcome to our video series on Market Segmentation Techniques for improved business results.  It consists of five short tutorials.  Each covers a different aspect of this topic.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/03/4-market-segmentation-techniques-to-improve-business-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Insights for Tapping Growth in African American Buying Power</title>
		<link>http://marketing-strategy-management.com/2012/02/insights-for-tapping-growth-in-african-american-buying-power/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=insights-for-tapping-growth-in-african-american-buying-power</link>
		<comments>http://marketing-strategy-management.com/2012/02/insights-for-tapping-growth-in-african-american-buying-power/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 17:26:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[african american buying power]]></category>
		<category><![CDATA[african american consumer behavior]]></category>
		<category><![CDATA[market segmentation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2915</guid>
		<description><![CDATA[Insofar as it’s Black History Month, we thought we’d share some relevant info and resources to help you learn more about African American consumers in particular.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/insights-for-tapping-growth-in-african-american-buying-power/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>putting the product-market analysis in perspective</title>
		<link>http://marketing-strategy-management.com/2011/06/putting-the-product-market-analysis-in-perspective/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=putting-the-product-market-analysis-in-perspective</link>
		<comments>http://marketing-strategy-management.com/2011/06/putting-the-product-market-analysis-in-perspective/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 19:06:06 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[business growth strategy]]></category>
		<category><![CDATA[marketing opportunity]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2548</guid>
		<description><![CDATA[The specific purpose of the Product-Market Analysis is to identify opportunities for building, sustaining and growing a business over time. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/putting-the-product-market-analysis-in-perspective/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>strategically guarding against the ills of obsolescence-pt1</title>
		<link>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=strategically-guarding-against-the-ills-of-obsolescence-pt1</link>
		<comments>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt1/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 18:43:17 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business strategy development]]></category>
		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2258</guid>
		<description><![CDATA[Is your business at the doorstep of possibly becoming obsolete?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt1/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>the science and discipline of market segmentation &#8211; part 2</title>
		<link>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-science-and-discipline-of-market-segmentation-part-2</link>
		<comments>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-2/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 17:42:19 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[analyzing market segments]]></category>
		<category><![CDATA[market segment analysis]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2191</guid>
		<description><![CDATA[By separating customers into meaningful groups, you'll have an opportunity to do a better job of satisfying wants and needs – and thereby enhance the overall level of value fulfillment across the board.  

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-2/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>the science and discipline of market segmentation &#8211; part 1</title>
		<link>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-science-and-discipline-of-market-segmentation-part-1</link>
		<comments>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-1/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 16:55:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market segmentation analysis]]></category>
		<category><![CDATA[market segmentation techniques]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2173</guid>
		<description><![CDATA[If it is to be genuinely useful, a market segmentation analysis should provide actionable information for delivering value fulfillment.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-1/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>video-4 value creating strategies in marketing</title>
		<link>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-4-value-creating-strategies-in-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 18:35:20 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[value creating strategies]]></category>
		<category><![CDATA[creating customer value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2020</guid>
		<description><![CDATA[There are essentially four strategies for creating customer value.  This video module discusses what they are, and how to choose the right one for your business.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>developing a customer cultivation strategy</title>
		<link>http://marketing-strategy-management.com/2010/10/developing-customer-cultivation-strategy/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=developing-customer-cultivation-strategy</link>
		<comments>http://marketing-strategy-management.com/2010/10/developing-customer-cultivation-strategy/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 22:35:16 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[cultivating customers]]></category>
		<category><![CDATA[customer cultivation]]></category>
		<category><![CDATA[customer cultivation strategies]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2002</guid>
		<description><![CDATA[The market characteristics analysis can be a powerful tool for helping achieve what you seek.  With a focus on building, managing and maintaining the customer base across time, it supports the quest to consistently deliver value.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/developing-customer-cultivation-strategy/feed/</wfw:commentRss>
		<slash:comments>40</slash:comments>
		</item>
		<item>
		<title>value chain marketing-market characteristics analysis pt1</title>
		<link>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-market-characteristics-analysis-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 14:47:49 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1981</guid>
		<description><![CDATA[In value chain marketing, the aim of the market characteristics analysis is to gather actionable information about the market for a product or a service.  The term actionable means the information will serve a useful purpose once you have it in your hands.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>U of P a brilliantly executed market opportunity scan-pt3</title>
		<link>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3</link>
		<comments>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 17:11:21 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[market opportunity analysis]]></category>
		<category><![CDATA[market opportunity scan]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1899</guid>
		<description><![CDATA[In the last of this three-part series, we’ll look at the external forces analysis for a start-up business in 1976 that we know today as the University of Phoenix.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3/feed/</wfw:commentRss>
		<slash:comments>65</slash:comments>
		</item>
		<item>
		<title>U of P a brilliantly executed market opportunity scan-pt2</title>
		<link>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2</link>
		<comments>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 17:12:10 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market opportunity analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1886</guid>
		<description><![CDATA[In Part 2, we’ll look at the market characteristics analysis of Sperling’s MOS to demonstrate the purpose it served and to illustrate how and why you might perform one for your own business. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/feed/</wfw:commentRss>
		<slash:comments>38</slash:comments>
		</item>
		<item>
		<title>U of P a brilliantly executed market opportunity scan-pt1</title>
		<link>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 17:01:26 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market opportunity]]></category>
		<category><![CDATA[market opportunity analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1880</guid>
		<description><![CDATA[In this three-part series, we’ll look at an example of a start-up business that came into being on the heels of what can arguably be described as a brilliantly executed Market Opportunity Scan. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>value chain marketing-an illustration of market segmentation</title>
		<link>http://marketing-strategy-management.com/2010/08/value-chain-marketing-an-illustration-of-market-segmentation/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-an-illustration-of-market-segmentation</link>
		<comments>http://marketing-strategy-management.com/2010/08/value-chain-marketing-an-illustration-of-market-segmentation/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 17:43:50 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market segmentation techniques]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[value chain marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1826</guid>
		<description><![CDATA[Instead of viewing customers as a single-minded group, all with the same motives and needs, market segmentation investigates how motives and needs might differ among them, and how those differences might influence their consumption patterns. 
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/value-chain-marketing-an-illustration-of-market-segmentation/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>value chain marketing-dynamic market segmentation strategies</title>
		<link>http://marketing-strategy-management.com/2010/08/value-chain-marketing-dynamic-market-segmentation-strategies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-dynamic-market-segmentation-strategies</link>
		<comments>http://marketing-strategy-management.com/2010/08/value-chain-marketing-dynamic-market-segmentation-strategies/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 17:50:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market segmentation techniques]]></category>
		<category><![CDATA[value chain marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1800</guid>
		<description><![CDATA[In today's high-tech high-touch environment, "one-to-one" marketing has become fairly commonplace.  So much so that it's enough to wonder if market segmentation hasn’t become altogether obsolete.  Has it? ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/value-chain-marketing-dynamic-market-segmentation-strategies/feed/</wfw:commentRss>
		<slash:comments>22</slash:comments>
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