<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title> &#187; Market Analysis</title>
	<atom:link href="http://marketing-strategy-management.com/category/market-analysis/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketing-strategy-management.com</link>
	<description></description>
	<lastBuildDate>Thu, 02 Feb 2012 17:13:32 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>putting the product-market analysis in perspective</title>
		<link>http://marketing-strategy-management.com/2011/06/putting-the-product-market-analysis-in-perspective/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=putting-the-product-market-analysis-in-perspective</link>
		<comments>http://marketing-strategy-management.com/2011/06/putting-the-product-market-analysis-in-perspective/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 19:06:06 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[business growth strategy]]></category>
		<category><![CDATA[marketing opportunity]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2548</guid>
		<description><![CDATA[The specific purpose of the Product-Market Analysis is to identify opportunities for building, sustaining and growing a business over time. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/putting-the-product-market-analysis-in-perspective/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>strategically guarding against the ills of obsolescence-pt1</title>
		<link>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=strategically-guarding-against-the-ills-of-obsolescence-pt1</link>
		<comments>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt1/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 18:43:17 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business strategy development]]></category>
		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2258</guid>
		<description><![CDATA[Is your business at the doorstep of possibly becoming obsolete?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/02/strategically-guarding-against-the-ills-of-obsolescence-pt1/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>the science and discipline of market segmentation &#8211; part 2</title>
		<link>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-science-and-discipline-of-market-segmentation-part-2</link>
		<comments>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-2/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 17:42:19 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[analyzing market segments]]></category>
		<category><![CDATA[market segment analysis]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2191</guid>
		<description><![CDATA[By separating customers into meaningful groups, you'll have an opportunity to do a better job of satisfying wants and needs – and thereby enhance the overall level of value fulfillment across the board.  

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-2/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>the science and discipline of market segmentation &#8211; part 1</title>
		<link>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-science-and-discipline-of-market-segmentation-part-1</link>
		<comments>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-1/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 16:55:51 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market segmentation analysis]]></category>
		<category><![CDATA[market segmentation techniques]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2173</guid>
		<description><![CDATA[If it is to be genuinely useful, a market segmentation analysis should provide actionable information for delivering value fulfillment.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/01/the-science-and-discipline-of-market-segmentation-part-1/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>video-4 value creating strategies in marketing</title>
		<link>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-4-value-creating-strategies-in-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 18:35:20 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[value creating strategies]]></category>
		<category><![CDATA[creating customer value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2020</guid>
		<description><![CDATA[There are essentially four strategies for creating customer value.  This video module discusses what they are, and how to choose the right one for your business.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>developing a customer cultivation strategy</title>
		<link>http://marketing-strategy-management.com/2010/10/developing-customer-cultivation-strategy/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=developing-customer-cultivation-strategy</link>
		<comments>http://marketing-strategy-management.com/2010/10/developing-customer-cultivation-strategy/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 22:35:16 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[cultivating customers]]></category>
		<category><![CDATA[customer cultivation]]></category>
		<category><![CDATA[customer cultivation strategies]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2002</guid>
		<description><![CDATA[The market characteristics analysis can be a powerful tool for helping achieve what you seek.  With a focus on building, managing and maintaining the customer base across time, it supports the quest to consistently deliver value.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/developing-customer-cultivation-strategy/feed/</wfw:commentRss>
		<slash:comments>39</slash:comments>
		</item>
		<item>
		<title>value chain marketing-market characteristics analysis pt1</title>
		<link>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-market-characteristics-analysis-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 14:47:49 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1981</guid>
		<description><![CDATA[In value chain marketing, the aim of the market characteristics analysis is to gather actionable information about the market for a product or a service.  The term actionable means the information will serve a useful purpose once you have it in your hands.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/value-chain-marketing-market-characteristics-analysis-pt1/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>U of P a brilliantly executed market opportunity scan-pt3</title>
		<link>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3</link>
		<comments>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 17:11:21 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[market opportunity analysis]]></category>
		<category><![CDATA[market opportunity scan]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1899</guid>
		<description><![CDATA[In the last of this three-part series, we’ll look at the external forces analysis for a start-up business in 1976 that we know today as the University of Phoenix.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3/feed/</wfw:commentRss>
		<slash:comments>64</slash:comments>
		</item>
		<item>
		<title>U of P a brilliantly executed market opportunity scan-pt2</title>
		<link>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2</link>
		<comments>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 17:12:10 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market opportunity analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1886</guid>
		<description><![CDATA[In Part 2, we’ll look at the market characteristics analysis of Sperling’s MOS to demonstrate the purpose it served and to illustrate how and why you might perform one for your own business. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt2/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>U of P a brilliantly executed market opportunity scan-pt1</title>
		<link>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 17:01:26 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market opportunity]]></category>
		<category><![CDATA[market opportunity analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1880</guid>
		<description><![CDATA[In this three-part series, we’ll look at an example of a start-up business that came into being on the heels of what can arguably be described as a brilliantly executed Market Opportunity Scan. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt1/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>value chain marketing-an illustration of market segmentation</title>
		<link>http://marketing-strategy-management.com/2010/08/value-chain-marketing-an-illustration-of-market-segmentation/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-an-illustration-of-market-segmentation</link>
		<comments>http://marketing-strategy-management.com/2010/08/value-chain-marketing-an-illustration-of-market-segmentation/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 17:43:50 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market segmentation techniques]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[value chain marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1826</guid>
		<description><![CDATA[Instead of viewing customers as a single-minded group, all with the same motives and needs, market segmentation investigates how motives and needs might differ among them, and how those differences might influence their consumption patterns. 
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/value-chain-marketing-an-illustration-of-market-segmentation/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>value chain marketing-dynamic market segmentation strategies</title>
		<link>http://marketing-strategy-management.com/2010/08/value-chain-marketing-dynamic-market-segmentation-strategies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-dynamic-market-segmentation-strategies</link>
		<comments>http://marketing-strategy-management.com/2010/08/value-chain-marketing-dynamic-market-segmentation-strategies/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 17:50:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market segmentation techniques]]></category>
		<category><![CDATA[value chain marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1800</guid>
		<description><![CDATA[In today's high-tech high-touch environment, "one-to-one" marketing has become fairly commonplace.  So much so that it's enough to wonder if market segmentation hasn’t become altogether obsolete.  Has it? ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/value-chain-marketing-dynamic-market-segmentation-strategies/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>does a market characteristics analysis really matter?</title>
		<link>http://marketing-strategy-management.com/2010/08/does-a-market-characteristics-analysis-really-matter/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=does-a-market-characteristics-analysis-really-matter</link>
		<comments>http://marketing-strategy-management.com/2010/08/does-a-market-characteristics-analysis-really-matter/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 21:05:42 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[market characteristics]]></category>
		<category><![CDATA[marketing analysis]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1783</guid>
		<description><![CDATA[The market characteristics analysis observes the dynamics of the customer base in a manner that helps to regularly unlock insights about it. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/does-a-market-characteristics-analysis-really-matter/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>revealing the criticalness of the market opportunity scan</title>
		<link>http://marketing-strategy-management.com/2010/07/revealing-the-criticalness-of-the-market-opportunity-scan/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=revealing-the-criticalness-of-the-market-opportunity-scan</link>
		<comments>http://marketing-strategy-management.com/2010/07/revealing-the-criticalness-of-the-market-opportunity-scan/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 18:31:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[external forces analysis]]></category>
		<category><![CDATA[market opportunity scan]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1670</guid>
		<description><![CDATA[With a steady churn of breakthrough innovations constantly affecting product life-cycles, it has made the market opportunity scan as important as ever.  Any number of examples could be used to illustrate this point.  Few, however, are likely to show it in more vivid detail than the video rental industry over the past 25 years.



]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/07/revealing-the-criticalness-of-the-market-opportunity-scan/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>value chain marketing-the market opportunity scan</title>
		<link>http://marketing-strategy-management.com/2010/07/value-chain-marketing-the-market-opportunity-scan/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-the-market-opportunity-scan</link>
		<comments>http://marketing-strategy-management.com/2010/07/value-chain-marketing-the-market-opportunity-scan/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 16:29:56 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value chain approach]]></category>
		<category><![CDATA[value chain for marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1655</guid>
		<description><![CDATA[In today’s marketplace, every business is feeling the pressure of having to remain agile, keep pace, and make the right moves at the right time.  For many, their survival depends on it, and they often have a small margin for error.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/07/value-chain-marketing-the-market-opportunity-scan/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>two imperatives for achieving customer fulfillment</title>
		<link>http://marketing-strategy-management.com/2010/05/two-imperatives-for-achieving-customer-fulfillment/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=two-imperatives-for-achieving-customer-fulfillment</link>
		<comments>http://marketing-strategy-management.com/2010/05/two-imperatives-for-achieving-customer-fulfillment/#comments</comments>
		<pubDate>Sat, 01 May 2010 17:08:01 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[customer fulfillment]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[Product Analysis]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1276</guid>
		<description><![CDATA[Marketing must consider the role of customer use and customer experience as it pertains to delivering customer value fulfillment and satisfaction.  A failure to properly think this through could result in a poorly executed value fulfillment proposition.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/05/two-imperatives-for-achieving-customer-fulfillment/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>effective marketing: do not do it!</title>
		<link>http://marketing-strategy-management.com/2010/04/effective-marketing-do-not-do-it/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=effective-marketing-do-not-do-it</link>
		<comments>http://marketing-strategy-management.com/2010/04/effective-marketing-do-not-do-it/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 17:56:08 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business analysis]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1055</guid>
		<description><![CDATA[A competitor once offered me that gold nugget of a marketing tip.  I have been keeping my eyes peeled for evidence of him following his own advice ever since.

Truth be told, it’s a good idea to keep an eye on the competition regardless of whether you have been goaded into it or not.  It’s important to know where you stand relative to them.  Do you have a competitive advantage, a competitive vulnerability, the potential for improving your competitive position?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/04/effective-marketing-do-not-do-it/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
	</channel>
</rss>

