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	<title> &#187; value chain</title>
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		<title>Newly Revised Video for Value Chain Marketing Introduction</title>
		<link>http://marketing-strategy-management.com/2010/11/newly-revised-video-for-value-chain-marketing-introduction/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=newly-revised-video-for-value-chain-marketing-introduction</link>
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		<pubDate>Sat, 20 Nov 2010 16:19:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value chain intro]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value creation]]></category>

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		<description><![CDATA[This is a new video for introducing A Value Chain Approach to Marketing.   ]]></description>
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		<title>a value chain approach for marketing strategy excellence</title>
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		<pubDate>Wed, 24 Feb 2010 21:12:37 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[value chain]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Distribution Channels Analysis]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Product Analysis]]></category>
		<category><![CDATA[Product/Services Analysis]]></category>
		<category><![CDATA[Transaction Channels]]></category>
		<category><![CDATA[value fulfillment]]></category>

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		<description><![CDATA[The task of effectively implementing a marketing strategy hinges on being able to identify – and link together – the various activities required to achieve value fulfillment from a customer perspective.  For our purposes, a linkage exists if the performance or cost of one activity affects that of another.  The intent of the generic value chain is to have a tool that helps to isolate the value-creating activities within a marketing strategy, then map them, link them, and track them with time.

]]></description>
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