<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title> &#187; social media</title>
	<atom:link href="http://marketing-strategy-management.com/category/foundational-concepts/internet-marketing/social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketing-strategy-management.com</link>
	<description></description>
	<lastBuildDate>Tue, 07 Feb 2012 16:52:39 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>video-social media and business objectives pt1</title>
		<link>http://marketing-strategy-management.com/2010/11/video-social-media-and-business-objectives-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-social-media-and-business-objectives-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/11/video-social-media-and-business-objectives-pt1/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 16:22:46 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[customer interaction]]></category>
		<category><![CDATA[social media marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2076</guid>
		<description><![CDATA[It's advisable to make sure the social media initiative is operating within the framework of a strategy for meeting business objectives. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/11/video-social-media-and-business-objectives-pt1/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>social media marketing strategy-doing it and doing it well</title>
		<link>http://marketing-strategy-management.com/2010/11/social-media-marketing-strategy-doing-it-and-doing-it-well/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-marketing-strategy-doing-it-and-doing-it-well</link>
		<comments>http://marketing-strategy-management.com/2010/11/social-media-marketing-strategy-doing-it-and-doing-it-well/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 16:38:26 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[developing a social media strategy]]></category>
		<category><![CDATA[social media marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2067</guid>
		<description><![CDATA[Like any other marketing endeavor, a social media strategy should be carefully planned before it's launched. 

It should be based on achieving business objectives; aimed at targeting key audiences and stakeholders; and organized to remain operationally sound. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/11/social-media-marketing-strategy-doing-it-and-doing-it-well/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>social media enhances market segmentation usefulness</title>
		<link>http://marketing-strategy-management.com/2010/10/social-media-enhances-market-segmentation-usefulness/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-enhances-market-segmentation-usefulness</link>
		<comments>http://marketing-strategy-management.com/2010/10/social-media-enhances-market-segmentation-usefulness/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 17:44:56 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2049</guid>
		<description><![CDATA[Social media marketing has ushered in a great opportunity for getting to know your customers and prospects better.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/social-media-enhances-market-segmentation-usefulness/feed/</wfw:commentRss>
		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>video-cultivating customers with social media</title>
		<link>http://marketing-strategy-management.com/2010/10/video-cultivating-customers-with-social-media/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-cultivating-customers-with-social-media</link>
		<comments>http://marketing-strategy-management.com/2010/10/video-cultivating-customers-with-social-media/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 17:11:28 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2044</guid>
		<description><![CDATA[This video gives an overview for using social media marketing to cultivate customers.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/video-cultivating-customers-with-social-media/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>how the marketing of services differs from products</title>
		<link>http://marketing-strategy-management.com/2010/08/how-the-marketing-of-services-differs-from-products/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-the-marketing-of-services-differs-from-products</link>
		<comments>http://marketing-strategy-management.com/2010/08/how-the-marketing-of-services-differs-from-products/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:35:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing of services]]></category>
		<category><![CDATA[services marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1766</guid>
		<description><![CDATA[Are you aware of how the marketing of services differs from the marketing of products?  Especially as it pertains to marketing communications?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/how-the-marketing-of-services-differs-from-products/feed/</wfw:commentRss>
		<slash:comments>26</slash:comments>
		</item>
		<item>
		<title>value chain marketing-a primer to effective communications</title>
		<link>http://marketing-strategy-management.com/2010/07/value-chain-marketing-a-primer-to-effective-communications/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-a-primer-to-effective-communications</link>
		<comments>http://marketing-strategy-management.com/2010/07/value-chain-marketing-a-primer-to-effective-communications/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 16:31:26 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[effective communication]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1725</guid>
		<description><![CDATA[Unless you’ve been away on Mars or Venus for an extended stay, it would be hard – if not impossible - to disregard just how much business and marketing communications has changed in the last fifteen years.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/07/value-chain-marketing-a-primer-to-effective-communications/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>the e-lluminating side of social media marketing</title>
		<link>http://marketing-strategy-management.com/2010/06/the-e-lluminating-side-of-social-media-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-e-lluminating-side-of-social-media-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/06/the-e-lluminating-side-of-social-media-marketing/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 16:44:29 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[marketing intelligence]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1451</guid>
		<description><![CDATA[A principal objective for social media marketing is to become better acquainted with the people most apt to connect with your business – what you do, what you offer, what you value, and the degree to which those things mesh with their needs and interests. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/06/the-e-lluminating-side-of-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>social media marketing-the multiplier effect</title>
		<link>http://marketing-strategy-management.com/2010/04/social-media-marketing-the-multiplier-effect/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-marketing-the-multiplier-effect</link>
		<comments>http://marketing-strategy-management.com/2010/04/social-media-marketing-the-multiplier-effect/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 18:05:59 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media marketing strategy]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1038</guid>
		<description><![CDATA[Social media marketing can be a little like an old fashioned roller coaster ride.  That is, you can go from laboring ever so hard at the front end to suddenly having it pick up the momentum it needs to thereafter carry itself with infinite ease.
  
And the benefits can linger for a very long time.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/04/social-media-marketing-the-multiplier-effect/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>overcoming the social media marketing time challenge for small businesses</title>
		<link>http://marketing-strategy-management.com/2010/03/overcoming-the-social-media-marketing-time-challenge-for-small-businesses/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=overcoming-the-social-media-marketing-time-challenge-for-small-businesses</link>
		<comments>http://marketing-strategy-management.com/2010/03/overcoming-the-social-media-marketing-time-challenge-for-small-businesses/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 19:14:23 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[small business advice]]></category>
		<category><![CDATA[social media analysis]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media marketing strategy]]></category>
		<category><![CDATA[social media marketing system]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=930</guid>
		<description><![CDATA[Social media marketing can be an intimidating prospect for the small business owner that is already pretty occupied with day-to-day stuff.
 
For busy people, time is typically in short supply.  And yet, social media marketing consumes time.  Thus, there is a built-in conflict between the two, and it must somehow be overcome if the social media marketing initiative is going to be an effective marketing tool.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/overcoming-the-social-media-marketing-time-challenge-for-small-businesses/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>the next frontier for social media marketing</title>
		<link>http://marketing-strategy-management.com/2010/03/the-next-frontier-for-social-media-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-next-frontier-for-social-media-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/03/the-next-frontier-for-social-media-marketing/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 22:16:18 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[brand identity development]]></category>
		<category><![CDATA[brand name development]]></category>
		<category><![CDATA[interdisciplinary]]></category>
		<category><![CDATA[online market research]]></category>
		<category><![CDATA[product marketing strategy]]></category>
		<category><![CDATA[social marketing media campaigns]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=848</guid>
		<description><![CDATA[Up to now, the main focus of most social media initiatives has been on the external marketing and the benefits it can reap.  But what about the benefits that might be derived from an internal marketing perspective, and can they be used to further fortify the external marketing?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/the-next-frontier-for-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>3 key social media marketing dividends</title>
		<link>http://marketing-strategy-management.com/2010/03/3-key-social-media-marketing-dividends/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=3-key-social-media-marketing-dividends</link>
		<comments>http://marketing-strategy-management.com/2010/03/3-key-social-media-marketing-dividends/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 18:38:14 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[gathering customer intelligence]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=672</guid>
		<description><![CDATA[A well executed social media marketing strategy strives to leverage the potential for garnering at least three key dividends.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/3-key-social-media-marketing-dividends/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>eight questions for assessing if social media marketing is right for you? &#8211; part 2</title>
		<link>http://marketing-strategy-management.com/2010/03/eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2</link>
		<comments>http://marketing-strategy-management.com/2010/03/eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:29:46 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[value chain]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=647</guid>
		<description><![CDATA[If you haven’t yet gotten your feet wet with social media marketing but you’re in process of contemplating it, or maybe just starting out, let’s take a little inventory for determining your readiness, for assessing whether it will suit you or your needs and, if so, how it might fit within the bigger scheme of things for you.  Here are eight questions to consider.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/eight-questions-for-assessing-if-social-media-marketing-is-right-for-you-part-2/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>gardening and social media marketing – part 1</title>
		<link>http://marketing-strategy-management.com/2010/03/gardening-and-social-media-marketing-part-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=gardening-and-social-media-marketing-part-1</link>
		<comments>http://marketing-strategy-management.com/2010/03/gardening-and-social-media-marketing-part-1/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 18:53:34 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=544</guid>
		<description><![CDATA[Social media marketing is clearly on the upswing as brand conscious marketers race to incorporate blogs, micro-blogging, wikis, media sharing, online forums, and social networking into their promotional initiatives.  Describing it as an explosion probably doesn’t come close to reflecting just how big it really has become.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/gardening-and-social-media-marketing-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

