<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title> &#187; internet marketing</title>
	<atom:link href="http://marketing-strategy-management.com/category/foundational-concepts/internet-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketing-strategy-management.com</link>
	<description></description>
	<lastBuildDate>Sun, 20 May 2012 17:55:48 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Beware the Online Phishing Hook</title>
		<link>http://marketing-strategy-management.com/2012/02/beware-the-online-phishing-hook/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=beware-the-online-phishing-hook</link>
		<comments>http://marketing-strategy-management.com/2012/02/beware-the-online-phishing-hook/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 17:17:44 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Social Good Campaign]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[online financial fraud]]></category>
		<category><![CDATA[online fraud]]></category>
		<category><![CDATA[phishing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2924</guid>
		<description><![CDATA[Amid the splendor of good stuff we can do with information technology these days, we all have one sacred commitment to keep when it comes to guarding our own financial security: always, always, always be on guard against those lurking online with ill-intent on top of their mind.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/beware-the-online-phishing-hook/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Internet Search Engine Differences Impact On SEO</title>
		<link>http://marketing-strategy-management.com/2011/06/internet-search-engine-differences-impact-on-seo/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=internet-search-engine-differences-impact-on-seo</link>
		<comments>http://marketing-strategy-management.com/2011/06/internet-search-engine-differences-impact-on-seo/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 17:37:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2569</guid>
		<description><![CDATA[Search engine developers strive to give each user query the most applicable response they can offer.  They even rank the results according to what they perceive as order of relevance.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/internet-search-engine-differences-impact-on-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>traditional marketing gets a search engine makeover</title>
		<link>http://marketing-strategy-management.com/2011/05/traditional-marketing-gets-a-search-engine-makeover/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=traditional-marketing-gets-a-search-engine-makeover</link>
		<comments>http://marketing-strategy-management.com/2011/05/traditional-marketing-gets-a-search-engine-makeover/#comments</comments>
		<pubDate>Mon, 16 May 2011 17:03:44 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2480</guid>
		<description><![CDATA[By my way of thinking, the yellow pages in particular began to lose their luster once the Internet search engine became accessible on the World Wide Web.  After that, it ceased to be anything but clutter to me.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/05/traditional-marketing-gets-a-search-engine-makeover/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>video-social media and business objectives pt1</title>
		<link>http://marketing-strategy-management.com/2010/11/video-social-media-and-business-objectives-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-social-media-and-business-objectives-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/11/video-social-media-and-business-objectives-pt1/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 16:22:46 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[customer interaction]]></category>
		<category><![CDATA[social media marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2076</guid>
		<description><![CDATA[It's advisable to make sure the social media initiative is operating within the framework of a strategy for meeting business objectives. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/11/video-social-media-and-business-objectives-pt1/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>social media marketing strategy-doing it and doing it well</title>
		<link>http://marketing-strategy-management.com/2010/11/social-media-marketing-strategy-doing-it-and-doing-it-well/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-marketing-strategy-doing-it-and-doing-it-well</link>
		<comments>http://marketing-strategy-management.com/2010/11/social-media-marketing-strategy-doing-it-and-doing-it-well/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 16:38:26 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[developing a social media strategy]]></category>
		<category><![CDATA[social media marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2067</guid>
		<description><![CDATA[Like any other marketing endeavor, a social media strategy should be carefully planned before it's launched. 

It should be based on achieving business objectives; aimed at targeting key audiences and stakeholders; and organized to remain operationally sound. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/11/social-media-marketing-strategy-doing-it-and-doing-it-well/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>video-local internet marketing-sense or nonsense</title>
		<link>http://marketing-strategy-management.com/2010/11/video-local-internet-marketing-sense-or-nonsense/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-local-internet-marketing-sense-or-nonsense</link>
		<comments>http://marketing-strategy-management.com/2010/11/video-local-internet-marketing-sense-or-nonsense/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 16:24:33 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[local business internet marketing]]></category>
		<category><![CDATA[local business marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2057</guid>
		<description><![CDATA[This video explores the pros and cons of internet marketing for a local business.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/11/video-local-internet-marketing-sense-or-nonsense/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>social media enhances market segmentation usefulness</title>
		<link>http://marketing-strategy-management.com/2010/10/social-media-enhances-market-segmentation-usefulness/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-enhances-market-segmentation-usefulness</link>
		<comments>http://marketing-strategy-management.com/2010/10/social-media-enhances-market-segmentation-usefulness/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 17:44:56 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2049</guid>
		<description><![CDATA[Social media marketing has ushered in a great opportunity for getting to know your customers and prospects better.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/social-media-enhances-market-segmentation-usefulness/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>video-cultivating customers with social media</title>
		<link>http://marketing-strategy-management.com/2010/10/video-cultivating-customers-with-social-media/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-cultivating-customers-with-social-media</link>
		<comments>http://marketing-strategy-management.com/2010/10/video-cultivating-customers-with-social-media/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 17:11:28 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2044</guid>
		<description><![CDATA[This video gives an overview for using social media marketing to cultivate customers.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/10/video-cultivating-customers-with-social-media/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>a maintenance plan for the upkeep of your business website</title>
		<link>http://marketing-strategy-management.com/2010/08/a-maintenance-plan-for-the-upkeep-of-your-business-website/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-maintenance-plan-for-the-upkeep-of-your-business-website</link>
		<comments>http://marketing-strategy-management.com/2010/08/a-maintenance-plan-for-the-upkeep-of-your-business-website/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 16:04:54 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[business website]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1848</guid>
		<description><![CDATA[Unlike a brochure, which is static in nature and fixed over time, a business website should evolve during its life.  No one design encompasses everything it can still yet become. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/a-maintenance-plan-for-the-upkeep-of-your-business-website/feed/</wfw:commentRss>
		<slash:comments>53</slash:comments>
		</item>
		<item>
		<title>6 hidden costs of small business internet marketing</title>
		<link>http://marketing-strategy-management.com/2010/08/6-hidden-costs-of-small-business-internet-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=6-hidden-costs-of-small-business-internet-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/08/6-hidden-costs-of-small-business-internet-marketing/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 16:38:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet marketing costs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[opportunity costs]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1812</guid>
		<description><![CDATA[As someone who regularly canvasses the internet for new and novel marketing tools, I come across countless examples of what has now become an internet marketing maxim. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/6-hidden-costs-of-small-business-internet-marketing/feed/</wfw:commentRss>
		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>how the marketing of services differs from products</title>
		<link>http://marketing-strategy-management.com/2010/08/how-the-marketing-of-services-differs-from-products/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-the-marketing-of-services-differs-from-products</link>
		<comments>http://marketing-strategy-management.com/2010/08/how-the-marketing-of-services-differs-from-products/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:35:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing of services]]></category>
		<category><![CDATA[services marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1766</guid>
		<description><![CDATA[Are you aware of how the marketing of services differs from the marketing of products?  Especially as it pertains to marketing communications?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/08/how-the-marketing-of-services-differs-from-products/feed/</wfw:commentRss>
		<slash:comments>26</slash:comments>
		</item>
		<item>
		<title>value chain marketing-a primer to effective communications</title>
		<link>http://marketing-strategy-management.com/2010/07/value-chain-marketing-a-primer-to-effective-communications/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-a-primer-to-effective-communications</link>
		<comments>http://marketing-strategy-management.com/2010/07/value-chain-marketing-a-primer-to-effective-communications/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 16:31:26 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[effective communication]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1725</guid>
		<description><![CDATA[Unless you’ve been away on Mars or Venus for an extended stay, it would be hard – if not impossible - to disregard just how much business and marketing communications has changed in the last fifteen years.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/07/value-chain-marketing-a-primer-to-effective-communications/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>rebounding from the recession with internet marketing</title>
		<link>http://marketing-strategy-management.com/2010/07/rebounding-from-the-recession-with-internet-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rebounding-from-the-recession-with-internet-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/07/rebounding-from-the-recession-with-internet-marketing/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 18:41:38 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing promotion]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1617</guid>
		<description><![CDATA[In every recession of the last thirty years I’ve heard the same piece of advice consistently given out by those with a knack for survival.  It goes something like this: in the face of an economic downturn, you should try to maintain or even increase your marketing promotion investment.  After all, it’s the one area of your business that offers a reason to keep hope alive in the midst of a fragile economy.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/07/rebounding-from-the-recession-with-internet-marketing/feed/</wfw:commentRss>
		<slash:comments>80</slash:comments>
		</item>
		<item>
		<title>the e-lluminating side of social media marketing</title>
		<link>http://marketing-strategy-management.com/2010/06/the-e-lluminating-side-of-social-media-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-e-lluminating-side-of-social-media-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/06/the-e-lluminating-side-of-social-media-marketing/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 16:44:29 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[marketing intelligence]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1451</guid>
		<description><![CDATA[A principal objective for social media marketing is to become better acquainted with the people most apt to connect with your business – what you do, what you offer, what you value, and the degree to which those things mesh with their needs and interests. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/06/the-e-lluminating-side-of-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>is google adept or inept at seo?</title>
		<link>http://marketing-strategy-management.com/2010/05/is-google-adept-or-inept-at-seo/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=is-google-adept-or-inept-at-seo</link>
		<comments>http://marketing-strategy-management.com/2010/05/is-google-adept-or-inept-at-seo/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:58:32 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1439</guid>
		<description><![CDATA[With SEO being a sizzling hot topic in the world of internet marketing these days, I began to wonder how the Google search engine website would rank for certain keywords on, of all places, the Google search engine website. What’s your best guess of how Google did?


]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/05/is-google-adept-or-inept-at-seo/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>a vivid example of seo at work on google</title>
		<link>http://marketing-strategy-management.com/2010/05/a-vivid-example-of-seo-at-work-on-google/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-vivid-example-of-seo-at-work-on-google</link>
		<comments>http://marketing-strategy-management.com/2010/05/a-vivid-example-of-seo-at-work-on-google/#comments</comments>
		<pubDate>Wed, 26 May 2010 17:34:29 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1421</guid>
		<description><![CDATA[Search engine rankings are like currency to a business website.  Or more precisely, a website gains currency when it achieves high rankings on major search engines like Google, Bing, or Yahoo.  They extend its reach, expand its appeal, and generate new prospects and leads.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/05/a-vivid-example-of-seo-at-work-on-google/feed/</wfw:commentRss>
		<slash:comments>72</slash:comments>
		</item>
		<item>
		<title>intricacies of seo run deeper than you might think</title>
		<link>http://marketing-strategy-management.com/2010/05/intricacies-of-seo-run-deeper-than-you-might-think/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=intricacies-of-seo-run-deeper-than-you-might-think</link>
		<comments>http://marketing-strategy-management.com/2010/05/intricacies-of-seo-run-deeper-than-you-might-think/#comments</comments>
		<pubDate>Mon, 17 May 2010 15:35:57 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1346</guid>
		<description><![CDATA[The intricacies of SEO marketing are more substantial than you might initially imagine.  In many ways, it’s comparable to playing chess.  It requires the same kind of mental agility for recognizing hidden patterns, sizing up situations and, most importantly, turning them into opportunities.   ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/05/intricacies-of-seo-run-deeper-than-you-might-think/feed/</wfw:commentRss>
		<slash:comments>22</slash:comments>
		</item>
	</channel>
</rss>

