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	<title> &#187; Foundational Concepts</title>
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		<title>A Big Brand Tumbles from Bluster to Fluster</title>
		<link>http://marketing-strategy-management.com/2012/04/a-big-brand-tumbles-from-bluster-to-fluster/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-big-brand-tumbles-from-bluster-to-fluster</link>
		<comments>http://marketing-strategy-management.com/2012/04/a-big-brand-tumbles-from-bluster-to-fluster/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 18:45:45 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3009</guid>
		<description><![CDATA[A big brand name mired in trouble has recently announced the steps it will take to try to regain a firm footing. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/04/a-big-brand-tumbles-from-bluster-to-fluster/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>4 Market Segmentation Techniques to Improve Business Results</title>
		<link>http://marketing-strategy-management.com/2012/03/4-market-segmentation-techniques-to-improve-business-results/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=4-market-segmentation-techniques-to-improve-business-results</link>
		<comments>http://marketing-strategy-management.com/2012/03/4-market-segmentation-techniques-to-improve-business-results/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 17:55:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[market segmentation strategies]]></category>
		<category><![CDATA[market segemetation]]></category>
		<category><![CDATA[market segmentation strategy]]></category>
		<category><![CDATA[market segmentation techniques]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2990</guid>
		<description><![CDATA[Welcome to our video series on Market Segmentation Techniques for improved business results.  It consists of five short tutorials.  Each covers a different aspect of this topic.

]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The PAC Formula for a Content Management Initiative-pt 3</title>
		<link>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-pac-formula-for-a-content-management-initiative-pt-3</link>
		<comments>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-3/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 18:22:50 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[content management strategy]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2949</guid>
		<description><![CDATA[Consistency entails two major concerns.  The first is the required frequency for creating new content, and the second is about maintaining brand cohesion across the various mechanisms and platforms.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-3/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Beware the Online Phishing Hook</title>
		<link>http://marketing-strategy-management.com/2012/02/beware-the-online-phishing-hook/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=beware-the-online-phishing-hook</link>
		<comments>http://marketing-strategy-management.com/2012/02/beware-the-online-phishing-hook/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 17:17:44 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Social Good Campaign]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[online financial fraud]]></category>
		<category><![CDATA[online fraud]]></category>
		<category><![CDATA[phishing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2924</guid>
		<description><![CDATA[Amid the splendor of good stuff we can do with information technology these days, we all have one sacred commitment to keep when it comes to guarding our own financial security: always, always, always be on guard against those lurking online with ill-intent on top of their mind.

]]></description>
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		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>What is Perceived Value in Marketing Terms?</title>
		<link>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-perceived-value-in-marketing-terms</link>
		<comments>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:52:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2912</guid>
		<description><![CDATA[Effective marketing attempts to isolate the benefits a product or service can offer, for whom (including whether there’ll be enough critical mass of customers to make it viable), and to what degree.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Brand Management for the Modern Era-Part 2 of 3</title>
		<link>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-management-for-the-modern-era-part-2-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 18:19:21 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2834</guid>
		<description><![CDATA[What is a brand?
Well, quite simply, it’s what people think when they think about your enterprise.  And let’s be clear, every enterprise, from the very largest to the very smallest, has a brand image – if not by design then by default. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>Brand Management for the Modern Era-Part 1 of 3</title>
		<link>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-management-for-the-modern-era-part-1-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 18:03:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[creative aspects]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2827</guid>
		<description><![CDATA[Today’s business environment has ushered in a new reality for growing a truly embraceable brand.  Whereas once a good brand image was good enough, the better thing now is to make it glow.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Key Words for the Sales Professional-A Video Tutorial</title>
		<link>http://marketing-strategy-management.com/2011/10/three-key-words-for-the-sales-professional-video-tutorial/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=three-key-words-for-the-sales-professional-video-tutorial</link>
		<comments>http://marketing-strategy-management.com/2011/10/three-key-words-for-the-sales-professional-video-tutorial/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 17:23:36 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[salesmanship]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2744</guid>
		<description><![CDATA[My best friend, who…btw…also happens to be the most gifted salesperson I know, thinks of his profession as revolving around three key words.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/three-key-words-for-the-sales-professional-video-tutorial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In Sales and Marketing a No is just as Good as a Yes</title>
		<link>http://marketing-strategy-management.com/2011/10/in-sales-and-marketing-a-no-is-just-as-good-as-a-yes/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=in-sales-and-marketing-a-no-is-just-as-good-as-a-yes</link>
		<comments>http://marketing-strategy-management.com/2011/10/in-sales-and-marketing-a-no-is-just-as-good-as-a-yes/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 17:25:12 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[salesmanship]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2729</guid>
		<description><![CDATA[Prior to his retirement some years back, my best friend’s father was as gifted a salesman as I’ve ever met.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/in-sales-and-marketing-a-no-is-just-as-good-as-a-yes/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Will Tablets soon become a Loss Leader for Selling Content?</title>
		<link>http://marketing-strategy-management.com/2011/10/will-tablets-soon-become-a-loss-leader-for-selling-content/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=will-tablets-soon-become-a-loss-leader-for-selling-content</link>
		<comments>http://marketing-strategy-management.com/2011/10/will-tablets-soon-become-a-loss-leader-for-selling-content/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 17:55:17 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[loss leader]]></category>
		<category><![CDATA[loss leader marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2722</guid>
		<description><![CDATA[Does the introduction of the low-cost Kindle Fire tablet at $199, and the even lower cost Akash at roughly $50, threaten to ultimately and finally relegate the tablet to loss leader status?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/will-tablets-soon-become-a-loss-leader-for-selling-content/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The Clash of the Marketing Strategies for Mobile Tablets</title>
		<link>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-clash-of-the-marketing-strategies-for-mobile-tablets</link>
		<comments>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 17:28:16 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2715</guid>
		<description><![CDATA[Let the tablet wars begin!

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>3 Keys to an Integrated Marketing Initiative</title>
		<link>http://marketing-strategy-management.com/2011/09/3-keys-to-an-integrated-marketing-initiative/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=3-keys-to-an-integrated-marketing-initiative</link>
		<comments>http://marketing-strategy-management.com/2011/09/3-keys-to-an-integrated-marketing-initiative/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 16:03:42 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[value creating strategies]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing strategy integration]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2707</guid>
		<description><![CDATA[In this video titled “3 Keys to an Integrated Marketing Initiative,” we’ll explain how three marketing concepts…the Purchase Funnel…Creating Value…and Market Segmentation…can be combined to form an integrated marketing initiative.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/09/3-keys-to-an-integrated-marketing-initiative/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>10 Hard Won Insights Revealed for Free by Entrepreneurs</title>
		<link>http://marketing-strategy-management.com/2011/08/10-hard-won-insights-revealed-for-free-by-entrepreneurs/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=10-hard-won-insights-revealed-for-free-by-entrepreneurs</link>
		<comments>http://marketing-strategy-management.com/2011/08/10-hard-won-insights-revealed-for-free-by-entrepreneurs/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 17:49:38 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[entrepreneur advice]]></category>
		<category><![CDATA[tips for entrepreneurs]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2660</guid>
		<description><![CDATA[By the very nature of the environment they’re immersed in, successful entrepreneurs frequently learn mission-critical lessons.  They have to -- their livelihoods depend on it.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/08/10-hard-won-insights-revealed-for-free-by-entrepreneurs/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>30 Tips for Stimulating the Creative Side of Your Cranium</title>
		<link>http://marketing-strategy-management.com/2011/07/30-tips-for-stimulating-the-creative-side-of-your-cranium/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=30-tips-for-stimulating-the-creative-side-of-your-cranium</link>
		<comments>http://marketing-strategy-management.com/2011/07/30-tips-for-stimulating-the-creative-side-of-your-cranium/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 22:53:11 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Foundational Concepts]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2616</guid>
		<description><![CDATA[All creative types occasionally find themselves trapped in a rut.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/07/30-tips-for-stimulating-the-creative-side-of-your-cranium/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Internet Search Engine Differences Impact On SEO</title>
		<link>http://marketing-strategy-management.com/2011/06/internet-search-engine-differences-impact-on-seo/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=internet-search-engine-differences-impact-on-seo</link>
		<comments>http://marketing-strategy-management.com/2011/06/internet-search-engine-differences-impact-on-seo/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 17:37:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2569</guid>
		<description><![CDATA[Search engine developers strive to give each user query the most applicable response they can offer.  They even rank the results according to what they perceive as order of relevance.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/internet-search-engine-differences-impact-on-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>a quick how-to for mobile marketing with text messaging</title>
		<link>http://marketing-strategy-management.com/2011/05/a-quick-how-to-for-mobile-marketing-with-text-messaging/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-quick-how-to-for-mobile-marketing-with-text-messaging</link>
		<comments>http://marketing-strategy-management.com/2011/05/a-quick-how-to-for-mobile-marketing-with-text-messaging/#comments</comments>
		<pubDate>Wed, 25 May 2011 21:57:04 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[texting]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2511</guid>
		<description><![CDATA[Text messaging, also known as texting or short message service (SMS), may well be one of the better options available for building stronger customer relationships.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/05/a-quick-how-to-for-mobile-marketing-with-text-messaging/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>12 tips for creative mobile marketing</title>
		<link>http://marketing-strategy-management.com/2011/05/12-tips-for-creative-mobile-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=12-tips-for-creative-mobile-marketing</link>
		<comments>http://marketing-strategy-management.com/2011/05/12-tips-for-creative-mobile-marketing/#comments</comments>
		<pubDate>Thu, 19 May 2011 16:03:33 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[feature phones]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[mobile marketing tips]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2496</guid>
		<description><![CDATA[It’s no secret mobile phones and devices have become a hot consumer item all across the globe.  From a mobile marketing perspective, this alone makes them attractive. 

But the real appeal for marketing rests with the functionality of these devices – or rather, the sweet mix of opportunities they offer for making a business more accessible to both customers and prospects.

]]></description>
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		<slash:comments>7</slash:comments>
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