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	<title> &#187; External Forces Analysis</title>
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		<title>77 million reasons for marketers to remember 2011</title>
		<link>http://marketing-strategy-management.com/2011/01/77-million-reasons-for-marketers-to-remember-2011/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=77-million-reasons-for-marketers-to-remember-2011</link>
		<comments>http://marketing-strategy-management.com/2011/01/77-million-reasons-for-marketers-to-remember-2011/#comments</comments>
		<pubDate>Sun, 16 Jan 2011 17:15:14 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[baby boom]]></category>
		<category><![CDATA[baby boom echo]]></category>
		<category><![CDATA[baby boom generation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2166</guid>
		<description><![CDATA[2011 might be an extraordinary year for any number of reasons, but none likely will be more definitive than one in particular: The post-World War II U.S. baby boom generation is just beginning to turn 65. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/01/77-million-reasons-for-marketers-to-remember-2011/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>video-4 value creating strategies in marketing</title>
		<link>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=video-4-value-creating-strategies-in-marketing</link>
		<comments>http://marketing-strategy-management.com/2010/10/video-4-value-creating-strategies-in-marketing/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 18:35:20 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[value creating strategies]]></category>
		<category><![CDATA[creating customer value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2020</guid>
		<description><![CDATA[There are essentially four strategies for creating customer value.  This video module discusses what they are, and how to choose the right one for your business.

]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>the 3 dimensions of an external forces analysis</title>
		<link>http://marketing-strategy-management.com/2010/10/the-3-dimensions-of-an-external-forces-analysis/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-3-dimensions-of-an-external-forces-analysis</link>
		<comments>http://marketing-strategy-management.com/2010/10/the-3-dimensions-of-an-external-forces-analysis/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 16:00:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Redbox Strategy]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1973</guid>
		<description><![CDATA[There are three dimensions to an external force, and each merits consideration when assessing the impact of an external force on your marketing strategy.
]]></description>
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		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Education-R-U.S.?</title>
		<link>http://marketing-strategy-management.com/2010/09/education-r-u-s/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=education-r-u-s</link>
		<comments>http://marketing-strategy-management.com/2010/09/education-r-u-s/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 18:01:42 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Social Good Campaign]]></category>
		<category><![CDATA[ailing U.S education system]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[U.S. education]]></category>
		<category><![CDATA[Waiting for Superman]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1966</guid>
		<description><![CDATA[The NBC and CBS Evening News each did a series of special reports on the ailing condition of the K-12 education system in the U.S.  As I watched, I wondered what took them so long to report this stuff?]]></description>
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		<slash:comments>38</slash:comments>
		</item>
		<item>
		<title>value chain marketing-bouncing back from adversity</title>
		<link>http://marketing-strategy-management.com/2010/09/value-chain-marketing-bouncing-back-from-adversity/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-bouncing-back-from-adversity</link>
		<comments>http://marketing-strategy-management.com/2010/09/value-chain-marketing-bouncing-back-from-adversity/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 16:23:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[adversity in business]]></category>
		<category><![CDATA[external forces analysis]]></category>
		<category><![CDATA[technological factors]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1951</guid>
		<description><![CDATA[This post is about bouncing back from the adversity imposed by an external force.]]></description>
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		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>value chain marketing-intro to external forces analysis pt1</title>
		<link>http://marketing-strategy-management.com/2010/09/value-chain-marketing-intro-to-external-forces-analysis-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value-chain-marketing-intro-to-external-forces-analysis-pt1</link>
		<comments>http://marketing-strategy-management.com/2010/09/value-chain-marketing-intro-to-external-forces-analysis-pt1/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 16:30:07 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Analyzing External Forces]]></category>
		<category><![CDATA[External Forces for Business]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1922</guid>
		<description><![CDATA[In the value chain approach to marketing, the external forces analysis evaluates the contextual conditions that impact your business.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/value-chain-marketing-intro-to-external-forces-analysis-pt1/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>U of P a brilliantly executed market opportunity scan-pt3</title>
		<link>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3</link>
		<comments>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 17:11:21 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[market opportunity analysis]]></category>
		<category><![CDATA[market opportunity scan]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1899</guid>
		<description><![CDATA[In the last of this three-part series, we’ll look at the external forces analysis for a start-up business in 1976 that we know today as the University of Phoenix.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/09/u-of-p-a-brilliantly-executed-market-opportunity-scan-pt3/feed/</wfw:commentRss>
		<slash:comments>64</slash:comments>
		</item>
		<item>
		<title>another marketing perspective for creating value</title>
		<link>http://marketing-strategy-management.com/2010/04/another-marketing-perspective-for-creating-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=another-marketing-perspective-for-creating-value</link>
		<comments>http://marketing-strategy-management.com/2010/04/another-marketing-perspective-for-creating-value/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 16:45:07 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[marketing value]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1169</guid>
		<description><![CDATA[Transformative value happens when an already existing product or service undergoes a significant change, to the extent it becomes cloaked with a new look or structure or appeal.  It passes through a transformation or metamorphosis as the name suggests.  It frequently accelerates the life cycle of currently existing products, forcing them into a state of decline or even to drop out altogether.


]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/04/another-marketing-perspective-for-creating-value/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>effective marketing: do not do it!</title>
		<link>http://marketing-strategy-management.com/2010/04/effective-marketing-do-not-do-it/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=effective-marketing-do-not-do-it</link>
		<comments>http://marketing-strategy-management.com/2010/04/effective-marketing-do-not-do-it/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 17:56:08 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[business analysis]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=1055</guid>
		<description><![CDATA[A competitor once offered me that gold nugget of a marketing tip.  I have been keeping my eyes peeled for evidence of him following his own advice ever since.

Truth be told, it’s a good idea to keep an eye on the competition regardless of whether you have been goaded into it or not.  It’s important to know where you stand relative to them.  Do you have a competitive advantage, a competitive vulnerability, the potential for improving your competitive position?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/04/effective-marketing-do-not-do-it/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>4 value creating scenarios</title>
		<link>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=4-value-creating-scenarios</link>
		<comments>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:46:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[added value]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[external forces]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value chain for marketing]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=767</guid>
		<description><![CDATA[The last post, “Creating Value with Modular Thinking,” discusses how the principles of modular design apply to the concept of creating value for customers, and how the generic value chain for marketing encourages modular thinking to effectively manage value creation across time.  This post outlines some of the key value creating scenarios likely to be explored when using the value chain for marketing.    

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/03/4-value-creating-scenarios/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>creating value…or climbing up a waterfall?</title>
		<link>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creating-value-or-climbing-up-a-waterfall</link>
		<comments>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:22:58 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[value defined]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer motives]]></category>
		<category><![CDATA[delivering value]]></category>
		<category><![CDATA[managing value]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[memorable brand]]></category>
		<category><![CDATA[perceived benefits]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=29</guid>
		<description><![CDATA[Creating value is central to building a memorable brand.  This post defines the concept of value and illustrates the role that it plays in building a strong brand. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2010/01/creating-value-or-climbing-up-a-waterfall/feed/</wfw:commentRss>
		<slash:comments>75</slash:comments>
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