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	<title> &#187; Communications Analysis</title>
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		<title>What is Perceived Value in Marketing Terms?</title>
		<link>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-perceived-value-in-marketing-terms</link>
		<comments>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:52:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2912</guid>
		<description><![CDATA[Effective marketing attempts to isolate the benefits a product or service can offer, for whom (including whether there’ll be enough critical mass of customers to make it viable), and to what degree.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boost Your Brand Identity during Black History Month</title>
		<link>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=boost-your-brand-identity-during-black-history-month</link>
		<comments>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:10:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2908</guid>
		<description><![CDATA[Notice how we’ve incorporated our name and logo into each video.  This is an example of seeking to boost brand identity through the Power of Positive Association.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Boost Brand Identity with the Power of Positive Association</title>
		<link>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=boost-brand-identity-with-the-power-of-positive-association</link>
		<comments>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 17:07:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2905</guid>
		<description><![CDATA[Marshal the greater good a business can get from a low cost social networking initiative that is driven by the power of positive association.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ten Marketing Communications Strategy Considerations</title>
		<link>http://marketing-strategy-management.com/2012/01/ten-marketing-communications-strategy-considerations/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ten-marketing-communications-strategy-considerations</link>
		<comments>http://marketing-strategy-management.com/2012/01/ten-marketing-communications-strategy-considerations/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 18:37:33 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2896</guid>
		<description><![CDATA[A communications strategy provides the overall direction and goals for the communications component of the value chain. All other communications that follow, whether internal or external, either should spring from the strategy or help to support it.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/ten-marketing-communications-strategy-considerations/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Branding Enigma Taunts another Big Brand</title>
		<link>http://marketing-strategy-management.com/2012/01/a-branding-enigma-taunts-another-big-brand/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-branding-enigma-taunts-another-big-brand</link>
		<comments>http://marketing-strategy-management.com/2012/01/a-branding-enigma-taunts-another-big-brand/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 17:16:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[McDonalds]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2885</guid>
		<description><![CDATA[We’ve been drawn back to the topic of Brand Management by another vivid illustration of the twists and turns it can take in this modern era of social networking.
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Papa John’s Branding Blemish Leads to Pulling NFL Game Ads?</title>
		<link>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads</link>
		<comments>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 18:42:31 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2879</guid>
		<description><![CDATA[Anyone else curious about the conspicuous absence of Papa John’s commercials during the NFL playoff games this past weekend (January 14 and 15, 2012)?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Prepare for Branding Muffs and the Social Network Bandwagon</title>
		<link>http://marketing-strategy-management.com/2012/01/prepare-for-branding-muffs-and-the-social-network-bandwagon/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=prepare-for-branding-muffs-and-the-social-network-bandwagon</link>
		<comments>http://marketing-strategy-management.com/2012/01/prepare-for-branding-muffs-and-the-social-network-bandwagon/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 17:23:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2876</guid>
		<description><![CDATA[When people feel wronged by a brand they often want the world to know about it.  And now, thanks to social networking, they can do just that.  Is your business prepared to deal with it?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/prepare-for-branding-muffs-and-the-social-network-bandwagon/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Papa John&#8217;s Brand Image Besmirched on Social Network</title>
		<link>http://marketing-strategy-management.com/2012/01/papa-john%e2%80%99s-brand-image-besmirched-on-social-network/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=papa-john%25e2%2580%2599s-brand-image-besmirched-on-social-network</link>
		<comments>http://marketing-strategy-management.com/2012/01/papa-john%e2%80%99s-brand-image-besmirched-on-social-network/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 17:50:38 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand crisis management]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2865</guid>
		<description><![CDATA[Will the brand’s black-eye heal or will it leave a permanent scar?
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/papa-john%e2%80%99s-brand-image-besmirched-on-social-network/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Brand Management for the Modern Era-Part 3 0f 3</title>
		<link>http://marketing-strategy-management.com/2012/01/brand-management-for-the-modern-era-part-3-0f-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-management-for-the-modern-era-part-3-0f-3</link>
		<comments>http://marketing-strategy-management.com/2012/01/brand-management-for-the-modern-era-part-3-0f-3/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 17:50:18 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2859</guid>
		<description><![CDATA[Once you have a good brand image, then setting out to make it glow becomes a next logical step in the marketing communications initiative.  It strives to groom the brand so that it becomes more visible, more recognizable and more embraceable than it already is.  The ultimate objective is to endow it with an infectious appeal.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/brand-management-for-the-modern-era-part-3-0f-3/feed/</wfw:commentRss>
		<slash:comments>62</slash:comments>
		</item>
		<item>
		<title>Branding Blunder Bedevils Best Buy</title>
		<link>http://marketing-strategy-management.com/2011/12/branding-blunder-bedevils-best-buy/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=branding-blunder-bedevils-best-buy</link>
		<comments>http://marketing-strategy-management.com/2011/12/branding-blunder-bedevils-best-buy/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 18:46:27 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2843</guid>
		<description><![CDATA[As noted in our current three-part series about brand management, protecting the brand image has taken on an elevated importance in this modern era of social networking, highly invigorated competition and consumer skepticism.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/12/branding-blunder-bedevils-best-buy/feed/</wfw:commentRss>
		<slash:comments>59</slash:comments>
		</item>
		<item>
		<title>Brand Management for the Modern Era-Part 2 of 3</title>
		<link>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-management-for-the-modern-era-part-2-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 18:19:21 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2834</guid>
		<description><![CDATA[What is a brand?
Well, quite simply, it’s what people think when they think about your enterprise.  And let’s be clear, every enterprise, from the very largest to the very smallest, has a brand image – if not by design then by default. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-2-of-3/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Brand Management for the Modern Era-Part 1 of 3</title>
		<link>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-management-for-the-modern-era-part-1-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 18:03:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[creative aspects]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2827</guid>
		<description><![CDATA[Today’s business environment has ushered in a new reality for growing a truly embraceable brand.  Whereas once a good brand image was good enough, the better thing now is to make it glow.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Time to Make Your Business Brand Glow-Part 3 of 3</title>
		<link>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-time-to-make-your-business-brand-glow-part-3-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:07:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2813</guid>
		<description><![CDATA[With a good brand image, making it glow becomes a next logical step for your marketing communications initiative.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/feed/</wfw:commentRss>
		<slash:comments>55</slash:comments>
		</item>
		<item>
		<title>A Good Habit for Highly Effective Marketing Communications</title>
		<link>http://marketing-strategy-management.com/2011/11/a-good-habit-for-highly-effective-marketing-communications/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-good-habit-for-highly-effective-marketing-communications</link>
		<comments>http://marketing-strategy-management.com/2011/11/a-good-habit-for-highly-effective-marketing-communications/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 17:39:23 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications basics]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2780</guid>
		<description><![CDATA[A critically important part of any enterprise rests with the role of communications as a tool for getting things done. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/11/a-good-habit-for-highly-effective-marketing-communications/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>A Time to Make Your Business Brand Glow-Part 2 of 3</title>
		<link>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-2-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-time-to-make-your-business-brand-glow-part-2-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-2-of-3/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 16:25:40 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2764</guid>
		<description><![CDATA[What does it mean to make a business brand glow?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-2-of-3/feed/</wfw:commentRss>
		<slash:comments>89</slash:comments>
		</item>
		<item>
		<title>A Time to Make Your Business Brand Glow-Part 1 of 3</title>
		<link>http://marketing-strategy-management.com/2011/10/a-time-to-make-your-business-brand-glow-part-1-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-time-to-make-your-business-brand-glow-part-1-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/10/a-time-to-make-your-business-brand-glow-part-1-of-3/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 17:06:29 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business brand]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2753</guid>
		<description><![CDATA[The realities of our contemporary world have wrought new implications for building a truly embraceable brand. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/a-time-to-make-your-business-brand-glow-part-1-of-3/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Three Key Words for the Sales Professional Video Tutorial</title>
		<link>http://marketing-strategy-management.com/2011/10/three-key-words-for-the-sales-professional-video-tutorial/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=three-key-words-for-the-sales-professional-video-tutorial</link>
		<comments>http://marketing-strategy-management.com/2011/10/three-key-words-for-the-sales-professional-video-tutorial/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 17:23:36 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[salesmanship]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2744</guid>
		<description><![CDATA[My best friend, who…btw…also happens to be the most gifted salesperson I know, thinks of his profession as revolving around three key words.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/three-key-words-for-the-sales-professional-video-tutorial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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