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	<title> &#187; Communications Analysis</title>
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		<title>The Secret to Writing a Greater than Great Resume</title>
		<link>http://marketing-strategy-management.com/2012/05/the-secret-to-writing-a-greater-than-great-resume/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-secret-to-writing-a-greater-than-great-resume</link>
		<comments>http://marketing-strategy-management.com/2012/05/the-secret-to-writing-a-greater-than-great-resume/#comments</comments>
		<pubDate>Sat, 19 May 2012 16:33:50 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[resume]]></category>
		<category><![CDATA[resume writing skills]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3326</guid>
		<description><![CDATA[The secret to writing a great resume rests with keeping it meaty, yet simple and concise. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/05/the-secret-to-writing-a-greater-than-great-resume/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo Sitting On Its Hands-But What Would Harry Stein Do?</title>
		<link>http://marketing-strategy-management.com/2012/05/yahoo-sitting-on-its-hands-but-what-would-harry-stein-do/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=yahoo-sitting-on-its-hands-but-what-would-harry-stein-do</link>
		<comments>http://marketing-strategy-management.com/2012/05/yahoo-sitting-on-its-hands-but-what-would-harry-stein-do/#comments</comments>
		<pubDate>Tue, 08 May 2012 19:21:59 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[ethical brand management]]></category>
		<category><![CDATA[ethics]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3301</guid>
		<description><![CDATA[If the Gordon Gekko character in the movie “Wall Street” will forever be known for declaring, “Greed is good,” then Thompson and Yahoo may hereafter be known for following a creed that embraces the notion “Ethics and Other Liabilities.”

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Employee’s Facebook Rant Sparks Nightmare for Employer Pt2</title>
		<link>http://marketing-strategy-management.com/2012/04/employee%e2%80%99s-facebook-rant-sparks-nightmare-for-employer-pt2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=employee%25e2%2580%2599s-facebook-rant-sparks-nightmare-for-employer-pt2</link>
		<comments>http://marketing-strategy-management.com/2012/04/employee%e2%80%99s-facebook-rant-sparks-nightmare-for-employer-pt2/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 18:47:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3176</guid>
		<description><![CDATA[One lesson to be learned from the events in Part 1 is that social networking grants an unprecedented power for employees to do a brand image real harm.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/04/employee%e2%80%99s-facebook-rant-sparks-nightmare-for-employer-pt2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Another Employee Facebook Rant, Another Employer Nightmare</title>
		<link>http://marketing-strategy-management.com/2012/04/another-employee-facebook-rant-another-employer-nightmare/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=another-employee-facebook-rant-another-employer-nightmare</link>
		<comments>http://marketing-strategy-management.com/2012/04/another-employee-facebook-rant-another-employer-nightmare/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 18:07:15 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3159</guid>
		<description><![CDATA[As it turns out, now another social media firestorm, also started on a personal Facebook page, has surfaced as testimony to the sizable grief an employee can cause an employer.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/04/another-employee-facebook-rant-another-employer-nightmare/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Best Buy Brand at Brink of Titanic Twist</title>
		<link>http://marketing-strategy-management.com/2012/04/best-buy-brand-at-brink-of-titanic-twist/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=best-buy-brand-at-brink-of-titanic-twist</link>
		<comments>http://marketing-strategy-management.com/2012/04/best-buy-brand-at-brink-of-titanic-twist/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 17:03:21 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3155</guid>
		<description><![CDATA[This once high-flying brand has quickly morphed into a prototype of what NOT to do if you want to remain a afloat as the world’s largest consumer electronics retail chain. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/04/best-buy-brand-at-brink-of-titanic-twist/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Employee’s Facebook Rant Sparks Nightmare for Employer Pt1</title>
		<link>http://marketing-strategy-management.com/2012/04/employees-facebook-rant-sparks-nightmare-for-employer-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=employees-facebook-rant-sparks-nightmare-for-employer-pt1</link>
		<comments>http://marketing-strategy-management.com/2012/04/employees-facebook-rant-sparks-nightmare-for-employer-pt1/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 17:15:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[gold coast]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3088</guid>
		<description><![CDATA[Every business with any number of employees, be it one or thousands, would be wise to heed the lessons to be learned from the social media firestorm ignited by a bartender of an upscale Chicago nightclub.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/04/employees-facebook-rant-sparks-nightmare-for-employer-pt1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Uniting Marketing Communications with Technology Tools</title>
		<link>http://marketing-strategy-management.com/2012/03/uniting-marketing-communications-with-technology-tools/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=uniting-marketing-communications-with-technology-tools</link>
		<comments>http://marketing-strategy-management.com/2012/03/uniting-marketing-communications-with-technology-tools/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 16:48:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2969</guid>
		<description><![CDATA[Given today’s dizzying array of marketing communications channels, platforms, technologies and techniques, it’s become more important than ever to use the right ones in the right way.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/03/uniting-marketing-communications-with-technology-tools/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The PAC Formula for a Content Management Initiative-pt 3</title>
		<link>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-pac-formula-for-a-content-management-initiative-pt-3</link>
		<comments>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-3/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 18:22:50 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[content management strategy]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2949</guid>
		<description><![CDATA[Consistency entails two major concerns.  The first is the required frequency for creating new content, and the second is about maintaining brand cohesion across the various mechanisms and platforms.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-3/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The PAC Formula for a Content Management Initiative-pt 2</title>
		<link>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-pac-formula-for-a-content-management-initiative-pt-2</link>
		<comments>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-2/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 17:09:33 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2942</guid>
		<description><![CDATA[Agreeable revolves around the idea that the style elements and mode of delivery should complement the purpose.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-2/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The PAC Formula for a Content Management Initiative-pt 1</title>
		<link>http://marketing-strategy-management.com/2012/02/the-pac-formula-for-a-content-management-initiative-pt-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-pac-formula-for-a-content-management-initiative-pt-1</link>
		<comments>http://marketing-strategy-management.com/2012/02/the-pac-formula-for-a-content-management-initiative-pt-1/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 19:17:36 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[content management. content development]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2932</guid>
		<description><![CDATA[The trend of using quality content to attract and retain customers, employees, stakeholders and more has grown only stronger with the passage of time.  As matter of fact, it’s become so materially important that it has inspired the motto “Content is King!”

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/the-pac-formula-for-a-content-management-initiative-pt-1/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Black History Month Video Salute Number 3-Katherine Johnson</title>
		<link>http://marketing-strategy-management.com/2012/02/black-history-month-video-salute-number-3-katherine-johnson/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=black-history-month-video-salute-number-3-katherine-johnson</link>
		<comments>http://marketing-strategy-management.com/2012/02/black-history-month-video-salute-number-3-katherine-johnson/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 19:16:05 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Social Good Campaign]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2921</guid>
		<description><![CDATA[It’s easy to underestimate how much lift your brand image can get when using the power of positive association to help build it up.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/black-history-month-video-salute-number-3-katherine-johnson/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Insights for Tapping Growth in African American Buying Power</title>
		<link>http://marketing-strategy-management.com/2012/02/insights-for-tapping-growth-in-african-american-buying-power/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=insights-for-tapping-growth-in-african-american-buying-power</link>
		<comments>http://marketing-strategy-management.com/2012/02/insights-for-tapping-growth-in-african-american-buying-power/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 17:26:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[african american buying power]]></category>
		<category><![CDATA[african american consumer behavior]]></category>
		<category><![CDATA[market segmentation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2915</guid>
		<description><![CDATA[Insofar as it’s Black History Month, we thought we’d share some relevant info and resources to help you learn more about African American consumers in particular.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/insights-for-tapping-growth-in-african-american-buying-power/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>What is Perceived Value in Marketing Terms?</title>
		<link>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-perceived-value-in-marketing-terms</link>
		<comments>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:52:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2912</guid>
		<description><![CDATA[Effective marketing attempts to isolate the benefits a product or service can offer, for whom (including whether there’ll be enough critical mass of customers to make it viable), and to what degree.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Boost Your Brand Identity during Black History Month</title>
		<link>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=boost-your-brand-identity-during-black-history-month</link>
		<comments>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:10:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2908</guid>
		<description><![CDATA[Notice how we’ve incorporated our name and logo into each video.  This is an example of seeking to boost brand identity through the Power of Positive Association.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Boost Brand Identity with the Power of Positive Association</title>
		<link>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=boost-brand-identity-with-the-power-of-positive-association</link>
		<comments>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 17:07:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2905</guid>
		<description><![CDATA[Marshal the greater good a business can get from a low cost social networking initiative that is driven by the power of positive association.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Ten Marketing Communications Strategy Considerations</title>
		<link>http://marketing-strategy-management.com/2012/01/ten-marketing-communications-strategy-considerations/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ten-marketing-communications-strategy-considerations</link>
		<comments>http://marketing-strategy-management.com/2012/01/ten-marketing-communications-strategy-considerations/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 18:37:33 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2896</guid>
		<description><![CDATA[A communications strategy provides the overall direction and goals for the communications component of the value chain. All other communications that follow, whether internal or external, either should spring from the strategy or help to support it.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/ten-marketing-communications-strategy-considerations/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>A Branding Enigma Taunts another Big Brand</title>
		<link>http://marketing-strategy-management.com/2012/01/a-branding-enigma-taunts-another-big-brand/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-branding-enigma-taunts-another-big-brand</link>
		<comments>http://marketing-strategy-management.com/2012/01/a-branding-enigma-taunts-another-big-brand/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 17:16:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[McDonalds]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2885</guid>
		<description><![CDATA[We’ve been drawn back to the topic of Brand Management by another vivid illustration of the twists and turns it can take in this modern era of social networking.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/a-branding-enigma-taunts-another-big-brand/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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