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	<title> &#187; creative aspects</title>
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		<title>The Secret to Writing a Greater than Great Resume</title>
		<link>http://marketing-strategy-management.com/2012/05/the-secret-to-writing-a-greater-than-great-resume/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-secret-to-writing-a-greater-than-great-resume</link>
		<comments>http://marketing-strategy-management.com/2012/05/the-secret-to-writing-a-greater-than-great-resume/#comments</comments>
		<pubDate>Sat, 19 May 2012 16:33:50 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[resume]]></category>
		<category><![CDATA[resume writing skills]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3326</guid>
		<description><![CDATA[The secret to writing a great resume rests with keeping it meaty, yet simple and concise. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/05/the-secret-to-writing-a-greater-than-great-resume/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The PAC Formula for a Content Management Initiative-pt 3</title>
		<link>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-pac-formula-for-a-content-management-initiative-pt-3</link>
		<comments>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-3/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 18:22:50 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[content management strategy]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2949</guid>
		<description><![CDATA[Consistency entails two major concerns.  The first is the required frequency for creating new content, and the second is about maintaining brand cohesion across the various mechanisms and platforms.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-3/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The PAC Formula for a Content Management Initiative-pt 2</title>
		<link>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-pac-formula-for-a-content-management-initiative-pt-2</link>
		<comments>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-2/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 17:09:33 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2942</guid>
		<description><![CDATA[Agreeable revolves around the idea that the style elements and mode of delivery should complement the purpose.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/03/the-pac-formula-for-a-content-management-initiative-pt-2/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The PAC Formula for a Content Management Initiative-pt 1</title>
		<link>http://marketing-strategy-management.com/2012/02/the-pac-formula-for-a-content-management-initiative-pt-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-pac-formula-for-a-content-management-initiative-pt-1</link>
		<comments>http://marketing-strategy-management.com/2012/02/the-pac-formula-for-a-content-management-initiative-pt-1/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 19:17:36 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[content management. content development]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2932</guid>
		<description><![CDATA[The trend of using quality content to attract and retain customers, employees, stakeholders and more has grown only stronger with the passage of time.  As matter of fact, it’s become so materially important that it has inspired the motto “Content is King!”

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/the-pac-formula-for-a-content-management-initiative-pt-1/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Black History Month Video Salute Number 3-Katherine Johnson</title>
		<link>http://marketing-strategy-management.com/2012/02/black-history-month-video-salute-number-3-katherine-johnson/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=black-history-month-video-salute-number-3-katherine-johnson</link>
		<comments>http://marketing-strategy-management.com/2012/02/black-history-month-video-salute-number-3-katherine-johnson/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 19:16:05 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Social Good Campaign]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2921</guid>
		<description><![CDATA[It’s easy to underestimate how much lift your brand image can get when using the power of positive association to help build it up.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/black-history-month-video-salute-number-3-katherine-johnson/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Insights for Tapping Growth in African American Buying Power</title>
		<link>http://marketing-strategy-management.com/2012/02/insights-for-tapping-growth-in-african-american-buying-power/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=insights-for-tapping-growth-in-african-american-buying-power</link>
		<comments>http://marketing-strategy-management.com/2012/02/insights-for-tapping-growth-in-african-american-buying-power/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 17:26:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[african american buying power]]></category>
		<category><![CDATA[african american consumer behavior]]></category>
		<category><![CDATA[market segmentation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2915</guid>
		<description><![CDATA[Insofar as it’s Black History Month, we thought we’d share some relevant info and resources to help you learn more about African American consumers in particular.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/insights-for-tapping-growth-in-african-american-buying-power/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>What is Perceived Value in Marketing Terms?</title>
		<link>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-perceived-value-in-marketing-terms</link>
		<comments>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:52:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2912</guid>
		<description><![CDATA[Effective marketing attempts to isolate the benefits a product or service can offer, for whom (including whether there’ll be enough critical mass of customers to make it viable), and to what degree.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Boost Your Brand Identity during Black History Month</title>
		<link>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=boost-your-brand-identity-during-black-history-month</link>
		<comments>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:10:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2908</guid>
		<description><![CDATA[Notice how we’ve incorporated our name and logo into each video.  This is an example of seeking to boost brand identity through the Power of Positive Association.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Boost Brand Identity with the Power of Positive Association</title>
		<link>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=boost-brand-identity-with-the-power-of-positive-association</link>
		<comments>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 17:07:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2905</guid>
		<description><![CDATA[Marshal the greater good a business can get from a low cost social networking initiative that is driven by the power of positive association.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Papa John’s Branding Blemish Leads to Pulling NFL Game Ads?</title>
		<link>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads</link>
		<comments>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 18:42:31 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2879</guid>
		<description><![CDATA[Anyone else curious about the conspicuous absence of Papa John’s commercials during the NFL playoff games this past weekend (January 14 and 15, 2012)?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Papa John&#8217;s Brand Image Besmirched on Social Network</title>
		<link>http://marketing-strategy-management.com/2012/01/papa-john%e2%80%99s-brand-image-besmirched-on-social-network/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=papa-john%25e2%2580%2599s-brand-image-besmirched-on-social-network</link>
		<comments>http://marketing-strategy-management.com/2012/01/papa-john%e2%80%99s-brand-image-besmirched-on-social-network/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 17:50:38 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand crisis management]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2865</guid>
		<description><![CDATA[Will the brand’s black-eye heal or will it leave a permanent scar?
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/papa-john%e2%80%99s-brand-image-besmirched-on-social-network/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Brand Management for the Modern Era-Part 1 of 3</title>
		<link>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-management-for-the-modern-era-part-1-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 18:03:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[creative aspects]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2827</guid>
		<description><![CDATA[Today’s business environment has ushered in a new reality for growing a truly embraceable brand.  Whereas once a good brand image was good enough, the better thing now is to make it glow.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Time to Make Your Business Brand Glow-Part 3 of 3</title>
		<link>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-time-to-make-your-business-brand-glow-part-3-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:07:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2813</guid>
		<description><![CDATA[With a good brand image, making it glow becomes a next logical step for your marketing communications initiative.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/feed/</wfw:commentRss>
		<slash:comments>55</slash:comments>
		</item>
		<item>
		<title>A Time to Make Your Business Brand Glow-Part 1 of 3</title>
		<link>http://marketing-strategy-management.com/2011/10/a-time-to-make-your-business-brand-glow-part-1-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-time-to-make-your-business-brand-glow-part-1-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/10/a-time-to-make-your-business-brand-glow-part-1-of-3/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 17:06:29 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business brand]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2753</guid>
		<description><![CDATA[The realities of our contemporary world have wrought new implications for building a truly embraceable brand. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/a-time-to-make-your-business-brand-glow-part-1-of-3/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Wordsmith Tactics for Effective Marketing Communications</title>
		<link>http://marketing-strategy-management.com/2011/09/wordsmith-tactics-for-effective-marketing-communications/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=wordsmith-tactics-for-effective-marketing-communications</link>
		<comments>http://marketing-strategy-management.com/2011/09/wordsmith-tactics-for-effective-marketing-communications/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 16:06:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications strategy]]></category>
		<category><![CDATA[promotional copy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2696</guid>
		<description><![CDATA[I recently saw a tv commercial in which a law firm spokesperson introduced a new service called “Affordable Bankruptcy.”

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/09/wordsmith-tactics-for-effective-marketing-communications/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Presentation Tool Tip 5-Arouse and Engage Audience Attention</title>
		<link>http://marketing-strategy-management.com/2011/08/presentation-tool-tip-5-arouse-and-engage-audience-attention/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=presentation-tool-tip-5-arouse-and-engage-audience-attention</link>
		<comments>http://marketing-strategy-management.com/2011/08/presentation-tool-tip-5-arouse-and-engage-audience-attention/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 17:00:53 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Presentation Tool Tips]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[Audience Engagement]]></category>
		<category><![CDATA[Presentation Tools Tips]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2681</guid>
		<description><![CDATA[Business, marketing, educational, training and promotional presentations should be crafted in a manner that visually grabs and engages the audience. Regardless of whether it’s a live presentation, or one committed to video for online delivery.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/08/presentation-tool-tip-5-arouse-and-engage-audience-attention/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Presentation Tool Video Tutorial-One Mistake You Must Avoid</title>
		<link>http://marketing-strategy-management.com/2011/08/presentation-tool-video-tutorial-one-mistake-you-must-avoid/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=presentation-tool-video-tutorial-one-mistake-you-must-avoid</link>
		<comments>http://marketing-strategy-management.com/2011/08/presentation-tool-video-tutorial-one-mistake-you-must-avoid/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 16:19:32 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Presentation Tool Tips]]></category>
		<category><![CDATA[creative aspects]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2656</guid>
		<description><![CDATA[We’ve taken a tongue-in-cheek approach in this particular video about presentation tool tips.

Nonetheless, we are dead serious when it comes to the underlying mission it represents, which is to eradicate from earth the existence of template-based bullet-point presentations.

]]></description>
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