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	<title> &#187; creative aspects</title>
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		<title>What is Perceived Value in Marketing Terms?</title>
		<link>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-perceived-value-in-marketing-terms</link>
		<comments>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:52:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>
		<category><![CDATA[value fulfillment]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2912</guid>
		<description><![CDATA[Effective marketing attempts to isolate the benefits a product or service can offer, for whom (including whether there’ll be enough critical mass of customers to make it viable), and to what degree.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/what-is-perceived-value-in-marketing-terms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boost Your Brand Identity during Black History Month</title>
		<link>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=boost-your-brand-identity-during-black-history-month</link>
		<comments>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:10:09 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2908</guid>
		<description><![CDATA[Notice how we’ve incorporated our name and logo into each video.  This is an example of seeking to boost brand identity through the Power of Positive Association.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/boost-your-brand-identity-during-black-history-month/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Boost Brand Identity with the Power of Positive Association</title>
		<link>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=boost-brand-identity-with-the-power-of-positive-association</link>
		<comments>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 17:07:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2905</guid>
		<description><![CDATA[Marshal the greater good a business can get from a low cost social networking initiative that is driven by the power of positive association.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/boost-brand-identity-with-the-power-of-positive-association/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Papa John’s Branding Blemish Leads to Pulling NFL Game Ads?</title>
		<link>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads</link>
		<comments>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 18:42:31 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2879</guid>
		<description><![CDATA[Anyone else curious about the conspicuous absence of Papa John’s commercials during the NFL playoff games this past weekend (January 14 and 15, 2012)?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Papa John&#8217;s Brand Image Besmirched on Social Network</title>
		<link>http://marketing-strategy-management.com/2012/01/papa-john%e2%80%99s-brand-image-besmirched-on-social-network/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=papa-john%25e2%2580%2599s-brand-image-besmirched-on-social-network</link>
		<comments>http://marketing-strategy-management.com/2012/01/papa-john%e2%80%99s-brand-image-besmirched-on-social-network/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 17:50:38 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand crisis management]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2865</guid>
		<description><![CDATA[Will the brand’s black-eye heal or will it leave a permanent scar?
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/papa-john%e2%80%99s-brand-image-besmirched-on-social-network/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Brand Management for the Modern Era-Part 1 of 3</title>
		<link>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-management-for-the-modern-era-part-1-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 18:03:22 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[creative aspects]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2827</guid>
		<description><![CDATA[Today’s business environment has ushered in a new reality for growing a truly embraceable brand.  Whereas once a good brand image was good enough, the better thing now is to make it glow.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/12/brand-management-for-the-modern-era-part-1-of-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Time to Make Your Business Brand Glow-Part 3 of 3</title>
		<link>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-time-to-make-your-business-brand-glow-part-3-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:07:47 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2813</guid>
		<description><![CDATA[With a good brand image, making it glow becomes a next logical step for your marketing communications initiative.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/11/a-time-to-make-your-business-brand-glow-part-3-of-3/feed/</wfw:commentRss>
		<slash:comments>55</slash:comments>
		</item>
		<item>
		<title>A Time to Make Your Business Brand Glow-Part 1 of 3</title>
		<link>http://marketing-strategy-management.com/2011/10/a-time-to-make-your-business-brand-glow-part-1-of-3/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-time-to-make-your-business-brand-glow-part-1-of-3</link>
		<comments>http://marketing-strategy-management.com/2011/10/a-time-to-make-your-business-brand-glow-part-1-of-3/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 17:06:29 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business brand]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2753</guid>
		<description><![CDATA[The realities of our contemporary world have wrought new implications for building a truly embraceable brand. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/a-time-to-make-your-business-brand-glow-part-1-of-3/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Wordsmith Tactics for Effective Marketing Communications</title>
		<link>http://marketing-strategy-management.com/2011/09/wordsmith-tactics-for-effective-marketing-communications/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=wordsmith-tactics-for-effective-marketing-communications</link>
		<comments>http://marketing-strategy-management.com/2011/09/wordsmith-tactics-for-effective-marketing-communications/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 16:06:24 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications strategy]]></category>
		<category><![CDATA[promotional copy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2696</guid>
		<description><![CDATA[I recently saw a tv commercial in which a law firm spokesperson introduced a new service called “Affordable Bankruptcy.”

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/09/wordsmith-tactics-for-effective-marketing-communications/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Presentation Tool Tip 5-Arouse and Engage Audience Attention</title>
		<link>http://marketing-strategy-management.com/2011/08/presentation-tool-tip-5-arouse-and-engage-audience-attention/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=presentation-tool-tip-5-arouse-and-engage-audience-attention</link>
		<comments>http://marketing-strategy-management.com/2011/08/presentation-tool-tip-5-arouse-and-engage-audience-attention/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 17:00:53 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Presentation Tool Tips]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[Audience Engagement]]></category>
		<category><![CDATA[Presentation Tools Tips]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2681</guid>
		<description><![CDATA[Business, marketing, educational, training and promotional presentations should be crafted in a manner that visually grabs and engages the audience. Regardless of whether it’s a live presentation, or one committed to video for online delivery.]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/08/presentation-tool-tip-5-arouse-and-engage-audience-attention/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Presentation Tool Video Tutorial-One Mistake You Must Avoid</title>
		<link>http://marketing-strategy-management.com/2011/08/presentation-tool-video-tutorial-one-mistake-you-must-avoid/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=presentation-tool-video-tutorial-one-mistake-you-must-avoid</link>
		<comments>http://marketing-strategy-management.com/2011/08/presentation-tool-video-tutorial-one-mistake-you-must-avoid/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 16:19:32 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Presentation Tool Tips]]></category>
		<category><![CDATA[creative aspects]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2656</guid>
		<description><![CDATA[We’ve taken a tongue-in-cheek approach in this particular video about presentation tool tips.

Nonetheless, we are dead serious when it comes to the underlying mission it represents, which is to eradicate from earth the existence of template-based bullet-point presentations.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/08/presentation-tool-video-tutorial-one-mistake-you-must-avoid/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Presentation Tool Proficiency Tips Video Tutorial-Tip #1</title>
		<link>http://marketing-strategy-management.com/2011/07/presentation-tool-proficiency-tips-video-tutorial-tip-1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=presentation-tool-proficiency-tips-video-tutorial-tip-1</link>
		<comments>http://marketing-strategy-management.com/2011/07/presentation-tool-proficiency-tips-video-tutorial-tip-1/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 16:46:33 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Presentation Tool Tips]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[Presentation Tips]]></category>
		<category><![CDATA[Presentation Tools]]></category>
		<category><![CDATA[Video Presentations]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2653</guid>
		<description><![CDATA[Whether for business, marketing or other purposes, presentation tools like PowerPoint and Keynote can add flair to both live in-person presentations and video-based ones, provided you to invest a little time and energy into using them wisely.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/07/presentation-tool-proficiency-tips-video-tutorial-tip-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>a video tribute to the search engine search</title>
		<link>http://marketing-strategy-management.com/2011/06/a-video-tribute-to-the-search-engine-search/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-video-tribute-to-the-search-engine-search</link>
		<comments>http://marketing-strategy-management.com/2011/06/a-video-tribute-to-the-search-engine-search/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 18:36:55 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine search]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2561</guid>
		<description><![CDATA[What started out as a media production experiment ended up as a video tribute to search engine search.  Find out what we mean by watching the video, then let us know what you think either about the video or the information it contains.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/a-video-tribute-to-the-search-engine-search/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Was Cadbury Naomi Ad a Rogue Attempt to Go Viral?</title>
		<link>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral</link>
		<comments>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 16:51:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[ethical marketing]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing ethics]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2538</guid>
		<description><![CDATA[I’m now also questioning the extent to which Cadbury seemingly went for creating this story, even if it wasn’t exactly the one they actually wanted.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>When Cadbury, Naomi Campbell and Racism Collided</title>
		<link>http://marketing-strategy-management.com/2011/06/when-cadbury-naomi-campbell-and-racism-collided/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=when-cadbury-naomi-campbell-and-racism-collided</link>
		<comments>http://marketing-strategy-management.com/2011/06/when-cadbury-naomi-campbell-and-racism-collided/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 17:24:21 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[creative marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing communications stratgy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2527</guid>
		<description><![CDATA[When Cadbury, Naomi Campbell and racism collided reveals how seemingly clever marketing communications can go terribly wrong.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/when-cadbury-naomi-campbell-and-racism-collided/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>mobile marketing ebook video promo displays medium’s impact</title>
		<link>http://marketing-strategy-management.com/2011/05/mobile-marketing-ebook-video-promo-displays-medium-impact/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=mobile-marketing-ebook-video-promo-displays-medium-impact</link>
		<comments>http://marketing-strategy-management.com/2011/05/mobile-marketing-ebook-video-promo-displays-medium-impact/#comments</comments>
		<pubDate>Tue, 31 May 2011 17:49:38 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[video promo]]></category>
		<category><![CDATA[video promotion]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2521</guid>
		<description><![CDATA[Though the above video is a marketing promotion vehicle for the ebook, “Small Business Marketing Going Mobile,” I’m inclined to believe you’ll enjoy viewing it even if you’re not interested in the book itself.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/05/mobile-marketing-ebook-video-promo-displays-medium-impact/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fat Ho Burgers – genius brand strategy or questionable move</title>
		<link>http://marketing-strategy-management.com/2011/03/fat-ho-burgers-genius-brand-strategy-or-questionable-move/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=fat-ho-burgers-genius-brand-strategy-or-questionable-move</link>
		<comments>http://marketing-strategy-management.com/2011/03/fat-ho-burgers-genius-brand-strategy-or-questionable-move/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 17:20:18 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Individual Marketability]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2316</guid>
		<description><![CDATA[Business risk and risqué business recently met at an intersection in Waco, Texas when 23 year old Lakita Evans opened a fast food burger restaurant by the name of “Fat Ho Burgers.”

]]></description>
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		<slash:comments>15</slash:comments>
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