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	<title> &#187; Commentary</title>
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		<title>A Branding Enigma Taunts another Big Brand</title>
		<link>http://marketing-strategy-management.com/2012/01/a-branding-enigma-taunts-another-big-brand/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-branding-enigma-taunts-another-big-brand</link>
		<comments>http://marketing-strategy-management.com/2012/01/a-branding-enigma-taunts-another-big-brand/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 17:16:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[McDonalds]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2885</guid>
		<description><![CDATA[We’ve been drawn back to the topic of Brand Management by another vivid illustration of the twists and turns it can take in this modern era of social networking.
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Papa John’s Branding Blemish Leads to Pulling NFL Game Ads?</title>
		<link>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads</link>
		<comments>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 18:42:31 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2879</guid>
		<description><![CDATA[Anyone else curious about the conspicuous absence of Papa John’s commercials during the NFL playoff games this past weekend (January 14 and 15, 2012)?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Penn State, Higher Education and the Compact with Society</title>
		<link>http://marketing-strategy-management.com/2011/11/penn-state-higher-education-and-the-compact-with-society/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=penn-state-higher-education-and-the-compact-with-society</link>
		<comments>http://marketing-strategy-management.com/2011/11/penn-state-higher-education-and-the-compact-with-society/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 17:05:56 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Social Good Campaign]]></category>
		<category><![CDATA[common good]]></category>
		<category><![CDATA[compact with society]]></category>
		<category><![CDATA[social good]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2806</guid>
		<description><![CDATA[At universities with influential athletic programs like the one at Penn State, you’ll commonly find a polarity of thought on campus that resembles something along the lines of a sibling rivalry. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/11/penn-state-higher-education-and-the-compact-with-society/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Commentary: There’s No Such Thing as a Morality Guarantee</title>
		<link>http://marketing-strategy-management.com/2011/11/commentary-theres-no-such-thing-as-a-morality-guarantee/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=commentary-theres-no-such-thing-as-a-morality-guarantee</link>
		<comments>http://marketing-strategy-management.com/2011/11/commentary-theres-no-such-thing-as-a-morality-guarantee/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 17:49:54 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[business ethics]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[morals]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2793</guid>
		<description><![CDATA[One of the more difficult things to consistently navigate in business and life is the challenge of staying morally and ethically upright.  The corollary to this is that life can be a long process, untidy influences abound and the human condition is nothing if not imperfect. 

]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>In Sales and Marketing a No is just as Good as a Yes</title>
		<link>http://marketing-strategy-management.com/2011/10/in-sales-and-marketing-a-no-is-just-as-good-as-a-yes/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=in-sales-and-marketing-a-no-is-just-as-good-as-a-yes</link>
		<comments>http://marketing-strategy-management.com/2011/10/in-sales-and-marketing-a-no-is-just-as-good-as-a-yes/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 17:25:12 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[salesmanship]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2729</guid>
		<description><![CDATA[Prior to his retirement some years back, my best friend’s father was as gifted a salesman as I’ve ever met.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/in-sales-and-marketing-a-no-is-just-as-good-as-a-yes/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Will Tablets soon become a Loss Leader for Selling Content?</title>
		<link>http://marketing-strategy-management.com/2011/10/will-tablets-soon-become-a-loss-leader-for-selling-content/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=will-tablets-soon-become-a-loss-leader-for-selling-content</link>
		<comments>http://marketing-strategy-management.com/2011/10/will-tablets-soon-become-a-loss-leader-for-selling-content/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 17:55:17 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[loss leader]]></category>
		<category><![CDATA[loss leader marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2722</guid>
		<description><![CDATA[Does the introduction of the low-cost Kindle Fire tablet at $199, and the even lower cost Akash at roughly $50, threaten to ultimately and finally relegate the tablet to loss leader status?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/will-tablets-soon-become-a-loss-leader-for-selling-content/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The Clash of the Marketing Strategies for Mobile Tablets</title>
		<link>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-clash-of-the-marketing-strategies-for-mobile-tablets</link>
		<comments>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 17:28:16 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2715</guid>
		<description><![CDATA[Let the tablet wars begin!

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>National Hispanic Heritage Month Video Salute</title>
		<link>http://marketing-strategy-management.com/2011/09/national-hispanic-heritage-month-video-salute/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=national-hispanic-heritage-month-video-salute</link>
		<comments>http://marketing-strategy-management.com/2011/09/national-hispanic-heritage-month-video-salute/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 16:36:57 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Social Good Campaign]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Hispanic Heritage Celebration]]></category>
		<category><![CDATA[Hispanic Heritage Month]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2704</guid>
		<description><![CDATA[The predecessor to National Hispanic Heritage Month in the United States was Hispanic Heritage Week, approved by then President Lyndon Johnson.  President Ronald Reagan would later expand it to a 30 day period, and it was enacted into law on August 17, 1988.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/09/national-hispanic-heritage-month-video-salute/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>a video tribute to the search engine search</title>
		<link>http://marketing-strategy-management.com/2011/06/a-video-tribute-to-the-search-engine-search/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-video-tribute-to-the-search-engine-search</link>
		<comments>http://marketing-strategy-management.com/2011/06/a-video-tribute-to-the-search-engine-search/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 18:36:55 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine search]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2561</guid>
		<description><![CDATA[What started out as a media production experiment ended up as a video tribute to search engine search.  Find out what we mean by watching the video, then let us know what you think either about the video or the information it contains.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/a-video-tribute-to-the-search-engine-search/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Was Cadbury Naomi Ad a Rogue Attempt to Go Viral?</title>
		<link>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral</link>
		<comments>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 16:51:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[ethical marketing]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing ethics]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2538</guid>
		<description><![CDATA[I’m now also questioning the extent to which Cadbury seemingly went for creating this story, even if it wasn’t exactly the one they actually wanted.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>How U.S. Higher Education Failed U.S. Workforce Needs</title>
		<link>http://marketing-strategy-management.com/2011/05/how-u-s-higher-education-failed-u-s-workforce-needs/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-u-s-higher-education-failed-u-s-workforce-needs</link>
		<comments>http://marketing-strategy-management.com/2011/05/how-u-s-higher-education-failed-u-s-workforce-needs/#comments</comments>
		<pubDate>Tue, 24 May 2011 16:25:59 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[U.S. Higher Education]]></category>
		<category><![CDATA[workforce needs]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2504</guid>
		<description><![CDATA[I think it’s possible to pinpoint exactly when the strength of the U.S. workforce started to unravel, and that the origin dates back to a time when the future outlook for it was nowhere near as bleak as it is today.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/05/how-u-s-higher-education-failed-u-s-workforce-needs/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>traditional marketing gets a search engine makeover</title>
		<link>http://marketing-strategy-management.com/2011/05/traditional-marketing-gets-a-search-engine-makeover/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=traditional-marketing-gets-a-search-engine-makeover</link>
		<comments>http://marketing-strategy-management.com/2011/05/traditional-marketing-gets-a-search-engine-makeover/#comments</comments>
		<pubDate>Mon, 16 May 2011 17:03:44 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2480</guid>
		<description><![CDATA[By my way of thinking, the yellow pages in particular began to lose their luster once the Internet search engine became accessible on the World Wide Web.  After that, it ceased to be anything but clutter to me.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/05/traditional-marketing-gets-a-search-engine-makeover/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>wedding marketing strategy with marketing management</title>
		<link>http://marketing-strategy-management.com/2011/05/wedding-marketing-strategy-with-marketing-management/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=wedding-marketing-strategy-with-marketing-management</link>
		<comments>http://marketing-strategy-management.com/2011/05/wedding-marketing-strategy-with-marketing-management/#comments</comments>
		<pubDate>Thu, 12 May 2011 17:37:08 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2456</guid>
		<description><![CDATA[The topic under consideration revolves around the further distinction that can be drawn between marketing strategy and marketing management.  Though every business must have both, only one relies on possessing a capacity for exerting true leadership.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/05/wedding-marketing-strategy-with-marketing-management/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>mobile marketing and HTML 5 spawn friends with benefits</title>
		<link>http://marketing-strategy-management.com/2011/04/mobile-marketing-and-html-5-spawn-friends-with-benefits/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=mobile-marketing-and-html-5-spawn-friends-with-benefits</link>
		<comments>http://marketing-strategy-management.com/2011/04/mobile-marketing-and-html-5-spawn-friends-with-benefits/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 17:11:48 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[HTML 5]]></category>
		<category><![CDATA[mobile web browsers]]></category>
		<category><![CDATA[native apps]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2396</guid>
		<description><![CDATA[Is mobile marketing about to reap benefits from HTML 5?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/04/mobile-marketing-and-html-5-spawn-friends-with-benefits/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>can easy-bake oven avert the ills of obsolescence</title>
		<link>http://marketing-strategy-management.com/2011/02/can-easy-bake-oven-avert-the-ills-of-obsolescence/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=can-easy-bake-oven-avert-the-ills-of-obsolescence</link>
		<comments>http://marketing-strategy-management.com/2011/02/can-easy-bake-oven-avert-the-ills-of-obsolescence/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 18:21:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[value chain marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2278</guid>
		<description><![CDATA[In case you haven’t heard, Hasbro’s iconic Easy-Bake Oven, a staple toy for generations of kids, is on the verge of having a key facet of it become obsolete. Can it survive?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/02/can-easy-bake-oven-avert-the-ills-of-obsolescence/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
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		<item>
		<title>37 personal inventory things to consider in 2011</title>
		<link>http://marketing-strategy-management.com/2011/01/37-personal-inventory-things-to-consider-in-2011/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=37-personal-inventory-things-to-consider-in-2011</link>
		<comments>http://marketing-strategy-management.com/2011/01/37-personal-inventory-things-to-consider-in-2011/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 17:28:56 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Fitness and Wellness]]></category>
		<category><![CDATA[Social Good Campaign]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2203</guid>
		<description><![CDATA[I’m an advocate of taking a personal inventory on some regular basis -- maybe once a year; or perhaps even more often if you feel so inclined.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/01/37-personal-inventory-things-to-consider-in-2011/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<item>
		<title>77 million reasons for marketers to remember 2011</title>
		<link>http://marketing-strategy-management.com/2011/01/77-million-reasons-for-marketers-to-remember-2011/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=77-million-reasons-for-marketers-to-remember-2011</link>
		<comments>http://marketing-strategy-management.com/2011/01/77-million-reasons-for-marketers-to-remember-2011/#comments</comments>
		<pubDate>Sun, 16 Jan 2011 17:15:14 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[External Forces Analysis]]></category>
		<category><![CDATA[baby boom]]></category>
		<category><![CDATA[baby boom echo]]></category>
		<category><![CDATA[baby boom generation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2166</guid>
		<description><![CDATA[2011 might be an extraordinary year for any number of reasons, but none likely will be more definitive than one in particular: The post-World War II U.S. baby boom generation is just beginning to turn 65. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/01/77-million-reasons-for-marketers-to-remember-2011/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
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