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	<title> &#187; Commentary</title>
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		<title>The Secret to Writing a Greater than Great Resume</title>
		<link>http://marketing-strategy-management.com/2012/05/the-secret-to-writing-a-greater-than-great-resume/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-secret-to-writing-a-greater-than-great-resume</link>
		<comments>http://marketing-strategy-management.com/2012/05/the-secret-to-writing-a-greater-than-great-resume/#comments</comments>
		<pubDate>Sat, 19 May 2012 16:33:50 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[resume]]></category>
		<category><![CDATA[resume writing skills]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3326</guid>
		<description><![CDATA[The secret to writing a great resume rests with keeping it meaty, yet simple and concise. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/05/the-secret-to-writing-a-greater-than-great-resume/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo Sitting On Its Hands-But What Would Harry Stein Do?</title>
		<link>http://marketing-strategy-management.com/2012/05/yahoo-sitting-on-its-hands-but-what-would-harry-stein-do/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=yahoo-sitting-on-its-hands-but-what-would-harry-stein-do</link>
		<comments>http://marketing-strategy-management.com/2012/05/yahoo-sitting-on-its-hands-but-what-would-harry-stein-do/#comments</comments>
		<pubDate>Tue, 08 May 2012 19:21:59 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[ethical brand management]]></category>
		<category><![CDATA[ethics]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3301</guid>
		<description><![CDATA[If the Gordon Gekko character in the movie “Wall Street” will forever be known for declaring, “Greed is good,” then Thompson and Yahoo may hereafter be known for following a creed that embraces the notion “Ethics and Other Liabilities.”

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/05/yahoo-sitting-on-its-hands-but-what-would-harry-stein-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tapping Growth in African American Buying Power Made Easier</title>
		<link>http://marketing-strategy-management.com/2012/05/tapping-growth-in-african-american-buying-power-made-easier/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=tapping-growth-in-african-american-buying-power-made-easier</link>
		<comments>http://marketing-strategy-management.com/2012/05/tapping-growth-in-african-american-buying-power-made-easier/#comments</comments>
		<pubDate>Wed, 02 May 2012 18:36:34 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Products/Services Analysis]]></category>
		<category><![CDATA[african american]]></category>
		<category><![CDATA[black TV]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand management strategy]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3268</guid>
		<description><![CDATA[The black TV universe is in process of growing appreciably larger with the addition of four new African-American-focused networks.  They are Aspire, Revolt, Bounce TV and Soul of the South. 
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/05/tapping-growth-in-african-american-buying-power-made-easier/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Employee’s Facebook Rant Sparks Nightmare for Employer Pt2</title>
		<link>http://marketing-strategy-management.com/2012/04/employee%e2%80%99s-facebook-rant-sparks-nightmare-for-employer-pt2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=employee%25e2%2580%2599s-facebook-rant-sparks-nightmare-for-employer-pt2</link>
		<comments>http://marketing-strategy-management.com/2012/04/employee%e2%80%99s-facebook-rant-sparks-nightmare-for-employer-pt2/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 18:47:13 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3176</guid>
		<description><![CDATA[One lesson to be learned from the events in Part 1 is that social networking grants an unprecedented power for employees to do a brand image real harm.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/04/employee%e2%80%99s-facebook-rant-sparks-nightmare-for-employer-pt2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Big Brand Tumbles from Bluster to Fluster</title>
		<link>http://marketing-strategy-management.com/2012/04/a-big-brand-tumbles-from-bluster-to-fluster/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-big-brand-tumbles-from-bluster-to-fluster</link>
		<comments>http://marketing-strategy-management.com/2012/04/a-big-brand-tumbles-from-bluster-to-fluster/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 18:45:45 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[Market Analysis]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=3009</guid>
		<description><![CDATA[A big brand name mired in trouble has recently announced the steps it will take to try to regain a firm footing. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/04/a-big-brand-tumbles-from-bluster-to-fluster/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Beware the Online Phishing Hook</title>
		<link>http://marketing-strategy-management.com/2012/02/beware-the-online-phishing-hook/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=beware-the-online-phishing-hook</link>
		<comments>http://marketing-strategy-management.com/2012/02/beware-the-online-phishing-hook/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 17:17:44 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Social Good Campaign]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[online financial fraud]]></category>
		<category><![CDATA[online fraud]]></category>
		<category><![CDATA[phishing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2924</guid>
		<description><![CDATA[Amid the splendor of good stuff we can do with information technology these days, we all have one sacred commitment to keep when it comes to guarding our own financial security: always, always, always be on guard against those lurking online with ill-intent on top of their mind.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/02/beware-the-online-phishing-hook/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>A Branding Enigma Taunts another Big Brand</title>
		<link>http://marketing-strategy-management.com/2012/01/a-branding-enigma-taunts-another-big-brand/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-branding-enigma-taunts-another-big-brand</link>
		<comments>http://marketing-strategy-management.com/2012/01/a-branding-enigma-taunts-another-big-brand/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 17:16:39 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[McDonalds]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2885</guid>
		<description><![CDATA[We’ve been drawn back to the topic of Brand Management by another vivid illustration of the twists and turns it can take in this modern era of social networking.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/a-branding-enigma-taunts-another-big-brand/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Papa John’s Branding Blemish Leads to Pulling NFL Game Ads?</title>
		<link>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads</link>
		<comments>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 18:42:31 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[technical aspects]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2879</guid>
		<description><![CDATA[Anyone else curious about the conspicuous absence of Papa John’s commercials during the NFL playoff games this past weekend (January 14 and 15, 2012)?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2012/01/papa-johns-branding-blemish-leads-to-pulling-nfl-game-ads/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Penn State, Higher Education and the Compact with Society</title>
		<link>http://marketing-strategy-management.com/2011/11/penn-state-higher-education-and-the-compact-with-society/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=penn-state-higher-education-and-the-compact-with-society</link>
		<comments>http://marketing-strategy-management.com/2011/11/penn-state-higher-education-and-the-compact-with-society/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 17:05:56 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Social Good Campaign]]></category>
		<category><![CDATA[common good]]></category>
		<category><![CDATA[compact with society]]></category>
		<category><![CDATA[social good]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2806</guid>
		<description><![CDATA[At universities with influential athletic programs like the one at Penn State, you’ll commonly find a polarity of thought on campus that resembles something along the lines of a sibling rivalry. ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/11/penn-state-higher-education-and-the-compact-with-society/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Commentary: There’s No Such Thing as a Morality Guarantee</title>
		<link>http://marketing-strategy-management.com/2011/11/commentary-theres-no-such-thing-as-a-morality-guarantee/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=commentary-theres-no-such-thing-as-a-morality-guarantee</link>
		<comments>http://marketing-strategy-management.com/2011/11/commentary-theres-no-such-thing-as-a-morality-guarantee/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 17:49:54 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[business ethics]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[morals]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2793</guid>
		<description><![CDATA[One of the more difficult things to consistently navigate in business and life is the challenge of staying morally and ethically upright.  The corollary to this is that life can be a long process, untidy influences abound and the human condition is nothing if not imperfect. 

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/11/commentary-theres-no-such-thing-as-a-morality-guarantee/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>In Sales and Marketing a No is just as Good as a Yes</title>
		<link>http://marketing-strategy-management.com/2011/10/in-sales-and-marketing-a-no-is-just-as-good-as-a-yes/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=in-sales-and-marketing-a-no-is-just-as-good-as-a-yes</link>
		<comments>http://marketing-strategy-management.com/2011/10/in-sales-and-marketing-a-no-is-just-as-good-as-a-yes/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 17:25:12 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[salesmanship]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2729</guid>
		<description><![CDATA[Prior to his retirement some years back, my best friend’s father was as gifted a salesman as I’ve ever met.  ]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/in-sales-and-marketing-a-no-is-just-as-good-as-a-yes/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Will Tablets soon become a Loss Leader for Selling Content?</title>
		<link>http://marketing-strategy-management.com/2011/10/will-tablets-soon-become-a-loss-leader-for-selling-content/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=will-tablets-soon-become-a-loss-leader-for-selling-content</link>
		<comments>http://marketing-strategy-management.com/2011/10/will-tablets-soon-become-a-loss-leader-for-selling-content/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 17:55:17 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[loss leader]]></category>
		<category><![CDATA[loss leader marketing]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2722</guid>
		<description><![CDATA[Does the introduction of the low-cost Kindle Fire tablet at $199, and the even lower cost Akash at roughly $50, threaten to ultimately and finally relegate the tablet to loss leader status?

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/will-tablets-soon-become-a-loss-leader-for-selling-content/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The Clash of the Marketing Strategies for Mobile Tablets</title>
		<link>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-clash-of-the-marketing-strategies-for-mobile-tablets</link>
		<comments>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 17:28:16 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Foundational Concepts]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2715</guid>
		<description><![CDATA[Let the tablet wars begin!

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/10/the-clash-of-the-marketing-strategies-for-mobile-tablets/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>National Hispanic Heritage Month Video Salute</title>
		<link>http://marketing-strategy-management.com/2011/09/national-hispanic-heritage-month-video-salute/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=national-hispanic-heritage-month-video-salute</link>
		<comments>http://marketing-strategy-management.com/2011/09/national-hispanic-heritage-month-video-salute/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 16:36:57 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Social Good Campaign]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Hispanic Heritage Celebration]]></category>
		<category><![CDATA[Hispanic Heritage Month]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2704</guid>
		<description><![CDATA[The predecessor to National Hispanic Heritage Month in the United States was Hispanic Heritage Week, approved by then President Lyndon Johnson.  President Ronald Reagan would later expand it to a 30 day period, and it was enacted into law on August 17, 1988.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/09/national-hispanic-heritage-month-video-salute/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>a video tribute to the search engine search</title>
		<link>http://marketing-strategy-management.com/2011/06/a-video-tribute-to-the-search-engine-search/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-video-tribute-to-the-search-engine-search</link>
		<comments>http://marketing-strategy-management.com/2011/06/a-video-tribute-to-the-search-engine-search/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 18:36:55 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine search]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2561</guid>
		<description><![CDATA[What started out as a media production experiment ended up as a video tribute to search engine search.  Find out what we mean by watching the video, then let us know what you think either about the video or the information it contains.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/a-video-tribute-to-the-search-engine-search/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Was Cadbury Naomi Ad a Rogue Attempt to Go Viral?</title>
		<link>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral</link>
		<comments>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 16:51:00 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications Analysis]]></category>
		<category><![CDATA[creative aspects]]></category>
		<category><![CDATA[ethical marketing]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing ethics]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2538</guid>
		<description><![CDATA[I’m now also questioning the extent to which Cadbury seemingly went for creating this story, even if it wasn’t exactly the one they actually wanted.
]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/06/was-cadbury-naomi-ad-a-rogue-attempt-to-go-viral/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>How U.S. Higher Education Failed U.S. Workforce Needs</title>
		<link>http://marketing-strategy-management.com/2011/05/how-u-s-higher-education-failed-u-s-workforce-needs/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-u-s-higher-education-failed-u-s-workforce-needs</link>
		<comments>http://marketing-strategy-management.com/2011/05/how-u-s-higher-education-failed-u-s-workforce-needs/#comments</comments>
		<pubDate>Tue, 24 May 2011 16:25:59 +0000</pubDate>
		<dc:creator>Kenneth Rudich</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[U.S. Higher Education]]></category>
		<category><![CDATA[workforce needs]]></category>

		<guid isPermaLink="false">http://marketing-strategy-management.com/?p=2504</guid>
		<description><![CDATA[I think it’s possible to pinpoint exactly when the strength of the U.S. workforce started to unravel, and that the origin dates back to a time when the future outlook for it was nowhere near as bleak as it is today.

]]></description>
		<wfw:commentRss>http://marketing-strategy-management.com/2011/05/how-u-s-higher-education-failed-u-s-workforce-needs/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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