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About M-S-M
Welcome to marketing-strategy-management, a blog for promoting insights that help individuals, entrepreneurs, small businesses, not for profits, and mid-size companies to excel at marketing themselves, their products, their services.
Let me state upfront that the hyphens in the title are deliberate. There is a subtle difference between including them and not including them. I chose to include them so as to emphasize each word’s stand-alone importance within the larger context of having them work well together. Let me break it down this way:
- Marketing entails the entire universe of concepts that can be tapped.
- Strategy involves choosing the right ones for your particular concern or endeavor.
- Management speaks to the need for constantly tweaking the strategy in response to market dynamics.
My ultimate aim is to have an ongoing dialogue about cutting-edge tools, techniques and ideas for effectively managing a marketing strategy over time – whether for realizing one’s own individual goals or for helping an organization to meet its objectives. The ideal is to share concepts and practices that can be immediately applied. I am counting on a generous amount of input from others who share my interest in this topic. Please feel free to enter the discussion at any time, or to offer tips for improving the blog.
If you’d like to guest author a post, want me to consider guest writing for you, or possibly arrange a writing partnership or other media-related activity, let me know.
My vision is that the eventual pooling of insights will lead to a rich form of creative cross fertilization, in which we not only inspire one another, but also achieve greater success because of it.
Read about the Value Chain Approach:
Origin of the Value Chain Approach
Introduction to the Value Chain Approach
Watch the video:
Introduction to the Value Chain Approach
Contact: Ken@marketing-strategy-management.com
About Me
Hello everyone. My name is Ken.
I hold an MBA with an emphasis in marketing from Arizona State University, and a B.S. in Communication with an emphasis in journalism from Eastern New Mexico University. I have 25 years experience in distance, distributed, and online learning in higher education.
In addition to having managed a state-of-the-art media production unit at a PAC 10 university, I have written, produced and directed more than 100 special broadcast events and video production projects dealing with educational, promotional and training material for both public and private sector clients.
My interest in marketing for distributed and online higher education has resulted in the publication of peer review articles and the delivery of presentations at professional conferences. One article titled “Reliable Marketing Intelligence for Distance Education,” garnered the 1999 University Continuing Education Association Publications Award in the area of distributed learning.
This latest venture, marketing-strategy-management.com, is a pet project and it comes with high aspirations: to become nothing less than a widely revered resource on the Knowledge Network known as the internet. The objective is to champion insights that help individuals, entrepreneurs, small businesses, not for profits, and mid-size companies to excel at marketing themselves, their products, and their services. I should also add, however, that I don’t regard this as my site; but rather, as a site that belongs to everyone. Please feel free to stop by and contribute your integrity, creativity, knowledge and wit at any time.
May we all excel at what we choose to do!
And again, welcome!
Sincerely,
Ken
This plugin adds a subscription box so that users can subscribe to updates to your blog. I could not find a way to subscribe.
http://subscribe2.wordpress.com/
Thanks. I’m confused about what registration means if it doesn’t perform a subscription function. At any rate, I’ll add this plug-in.
Thanks again.
Oh I received an email of your newest post. Was it from the plugin or the base wordpress package? To be honest I am not sure if wordpress has a native notification plugin built in. I have been using subscribe 2 on all my blogs.
It was the plug-in you suggested. I can’t thank you enough for sharing that. WordPress doesn’t have that feature — though I originally thought it did. Agains, thanks so much!
Shoot me an email to jgeorge@halogendesigns.com so we can chat privately about a few things.
Liked your most recent post btw.
I think that Blog, RSS and E-mail marketing are just different channels to reach the potential customer.
Hi Arthur:
You make a very good point and I fully agree.
This is a great resource for anyone who blogs!!
[...] about m-s-m [...]
Hello Guru, what entice you to post an article. This article was extremely interesting, especially since I was searching for thoughts on this subject last Thursday.
Good tips. Educating yourself is very important – “trying very, very hard” without taking the time to educate yourself properly first can be a waste of time.
[...] about m-s-m [...]
amazing stuff thanx
Awesome post…
Super-Duper site! I am loving it!! Will come back again – taking you feeds also, Thanks.
This was a nice post to read, thank you for sharing it.
interesting comments from others…hmm, not sure what to think
I so agree with this comment. If you have limited resources and limited budget a tutorial on how to go about it would be great. I am a newbie Internet Marketer with my first blog.
Hi. I read a few of your other posts and wanted to know if you would be interested in exchanging blogroll links?
You are 100% on the money! Most people I see view things in the short run and try to take every opportunity to promote or hype themselves instead of building credibility by helping others achieve their goals.
Fantastic article as always, I am seriously considering something along the lines of an affiliate section on my own site… so very timely post.
my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’.
Hey, i think you visited my website so i came to “return the favour”.I am trying to find things to improve my blog!Is it ok if i use some of the things i saw here?!
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your opinions. Any way I’ll be coming back and I hope you post again soon.
^^ yeh that is so true. I have to agree with you
Cool blog, good read. thanks.
I would have to state, you culled ur words well. The information you gave are well placed.
This domain appears to get a great deal of visitors. How do you promote it? It gives a nice unique twist on things. I guess having something real or substantial to give info on is the most important factor.
I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success
Mam ogromną prośbę, bo właśnie chciałbym wykonać blog podobny do Twojego. Napisz, błagam, jak się uchować przed śmieciowymi wpisami, bo współpracownik mi mówił, że to największy problem… Od razu TX. A tak w ogólności, to wspaniale piszesz
. Buziaki dla wszystkich.
A picture paints a thousand words
Hello – I must say, I’m impressed with your site. I had no trouble navigating through all the tabs and information was very easy to access. I found what I wanted in no time at all. Pretty awesome. Would appreciate it if you add forums or something, it would be a perfect way for your clients to interact. Great job
Just want to say your blog is kinda awesome. I always like to hear something new about this because I have the similar blog in my Country on this subject so this help′s me a lot. I did a search on the issue and found a good number of blogs but nothing like this.Thanks for sharing so much in your blog..
I enjoyed to find this article Marketing Strategy Management . I like your point of view. Thanks a lot. Cheers
Hi, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam responses? If so how do you prevent it, any plugin or anything you can advise? I get so much lately it’s driving me crazy so any support is very much appreciated.
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Wow. Awesome publish!
So much excellent information on here. I found it on Bing
Nice post, but I’ve some suggestion that could you modify your font-size bigger for easier to read?
Hi:
I use the akismet plug-in. It helps with filtering spam.
Hope this helps.
Ken
That’s a good suggestion. I’ll have to look into it.
Thanks
Ken
Nice blog. Keep blogging. Please visit mine when you have the time.
keep up this good work. Excellent post
Pretty good post…
I just stumbled upon your website and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your rss and I hope you post again soon….
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