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Hello everyone. My name is Ken.
Welcome to marketing-strategy-management, a blog for promoting insights that help individuals, entrepreneurs, small businesses, not for profits, and mid-size companies to excel at marketing themselves, their products, their services.
Let me state upfront that the hyphens in the title are deliberate. There is a subtle difference between including them and not including them. I chose include to emphasize each word’s stand-alone importance within the larger context of having them work well together. Let me break it down this way:
- Marketing entails the entire universe of concepts that can be tapped.
- Strategy involves choosing the right ones for your particular concern or endeavor.
- Management speaks to the need for constantly tweaking the strategy in response to market dynamics.
My ultimate aim is to have an ongoing dialogue about cutting-edge tools, techniques and ideas for effectively managing a marketing strategy over time – whether for realizing one’s own individual goals or for helping an organization to meet its objectives.
The ideal is to share concepts and practices that can be immediately applied. I am counting on a generous amount of input from others who share my interest in this topic. Please feel free to enter the discussion at any time, or to offer tips for improving the blog.
If you’d like to guest author a post, want me to consider guest writing for you, or possibly arrange a writing partnership or other media-related activity, let me know.
My vision is that the eventual pooling of insights will lead to a rich form of creative cross fertilization, in which we not only inspire one another, but also achieve greater success because of it.
I hold an MBA with an emphasis in marketing from Arizona State University, and a B.S. in Communication with an emphasis in journalism from Eastern New Mexico University. I have 25 years experience in distance, distributed, and online learning in higher education.
In addition to having managed a state-of-the-art media production unit at a PAC 12 university, I have written, produced and directed more than 100 special broadcast events and video production projects dealing with educational, promotional and training material for both public and private sector clients.
My interest in marketing for distributed and online higher education has resulted in the publication of peer review articles and the delivery of presentations at professional conferences. One article titled “Reliable Marketing Intelligence for Distance Education,” garnered the 1999 University Continuing Education Association Publications Award in the area of distributed learning.
This latest venture, marketing-strategy-management.com, is a pet project and it comes with high aspirations: to become nothing less than a widely respected resource.
May we all excel at what we choose to do!
And again, welcome!