Skip to content
 

Can Your Website Pass Google’s Mobile-Friendly Test?

 

 

by Kenneth Rudich

mobile friendly websiteWhen visitors arrive at your Internet website on their mobile phones, will they stay or will they bounce?

An SEO authority no less august than Google is very interested in the answer to this question.

Why? Because they don’t want their good name tainted by search results that send mobile users to websites with poor technical performance on handheld devices.

Poor technical performance can be construed as anything that causes the mobile user to become frustrated while trying to work the website. A prime example of this occurs when a desktop PC website loads into the handheld device as is.

mobile friendly websiteThe need to radically shrink the content in order to fit on the screen gives a whole new meaning to the word downsizing.

It’s just too dang much real estate for a small screen to handle without setting up the user to encounter some grief – like the repetitive nuisance of having to pinch, zoom and scroll; pinch, zoom and scroll; pinch, zoom and scroll just to make it somehow workable.

Fans of jigsaw puzzles might think it’s fun, but most others likely not. Disconcerting is disconcerting, and the failure to be mobile-friendly is very disconcerting!

The Mobile-friendly Solution

mobile friendly websiteThe rational solution is to have the content automatically re-assemble itself in a manner that’s sympathetic to the type of device being used.

This is known as “Responsive Web Design” or RWD. Google explains it like this: “The page uses the same URL and the same code whether the user is on a desktop computer, tablet, or mobile phone – only the display adjusts or “responds” according to the screen size.”

In the case of a handheld device, it pares down all the information into just the essentials, and then realigns it for optimal screen exposure. The user is freed from toiling with the technology at the expense of losing touch with the site’s mission and purpose.

Google likes RWD because it gives them a way to avoid being tagged as the bad guy. In November 2014, they announced the addition of a “mobile-friendly” label for their mobile search results.

They were compelled into making this move because of an appreciable twist in the consumer demand for their service. According to Google, “In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.”

To minimize the impact on their ability for delivering the most relevant search results, Google also provides step-by-step resources for website producers to use, so as to stay abreast of this change.

As a first step, these resources include the Googlebot test for determining if your website is mobile-friendly.

Give it a try. There’s nothing more reassuring than knowing you won’t be penalized by Google and consumers alike for having a website that defies the good common sense of giving them what they want.

Mobile Friendly Design

mobile friendly websiteAnd if you like affirmations, it gets even better!

See the Googlebot outcome exclaim, “Awesome! This page is mobile-friendly.”

And then visitor comments like this may soon follow: “Hi! I’m at work browsing your blog from my new iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the great work!”

P.S. — If you’d like to learn more, this short Stylized PPT Video is jam-packed with good information for using local search marketing to get better local business results. It is based on a study titled,Trends Shaping Local Search in 2014.

Twitter: http://twitter.com/KenRudich
LinkedIn: http://www.linkedin.com/in/KenRudich
Email: ken@marketing-strategy-management.com

18 Comments

  1. I like this website it’s a master piece! Glad I noticed
    this on google.

  2. Kandice says:

    Loving the info on this internet site, you have done outstanding job on the articles.

  3. Hanna says:

    I don’t even know the way I ended up here, but I assumed
    this put up was good. I don’t know who you might be however certainly you’re going to a well-known blogger if you happen to aren’t already.
    Cheers!

  4. It’s very trouble-free to find out any matter on web as compared to books, as I found this paragraph at
    this web page.

  5. Kristofer says:

    Regards for this marvelous post, I am glad I discovered this internet site on yahoo.

  6. www.iwiholidays.com says:

    Safe weight loss pills
    What’s Happening i am new to this, I stumbled upon this I have found It absolutely helpful and it has aided me out loads.
    I aam hoping to contribute & assist different users like its helped me.
    Greaat job.

  7. butcher tees says:

    Thanks!

  8. Hey I am so delighted I found your blog, I really found you by
    error, while I was browsing on Digg for something else, Nonetheless I am
    here now and would just like to say thanks for a incredible post and a
    all round exciting blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have saved it and also included your RSS feeds,
    so when I have time I will be back to read much more, Please do
    keep up the superb jo.

  9. Pretty! This was an extremely wonderful article.
    Many thanks for providing this information.

  10. best ppd website says:

    Hi there everyone, it’s my first go to see at this web page,
    and paragraph is genuinely fruitful in support of me, keep up posting such
    content.

  11. www.Imvuprepaidcards.com says:

    People that are good at writing might consider
    writing Ebooks about things that interest them or about
    a hot topic that people browsing the web might look for.
    If you are unfamiliar with the affiliate marketing model, it’s
    quite a simple process within itself. Well, I am part of a community with over 300k people
    just like you and me.

  12. General Poster says:

    I constantly spent my half an hour to read this webpage’s content every day along with a mug
    of coffee.

  13. bighero6games.me says:

    Thanks for sharing your thoughts on google. Regards

  14. www.storycollaboration.com says:

    Hi there! This blog post couldn’t be written much better!

    Looking through this post reminds me of my previous roommate!
    He always kept preaching about this. I’ll forward this post to him.
    Fairly certain he will have a good read. Thank you for sharing!

  15. Everything is very open with a precise clarification of the issues.

    It was definitely informative. Your website is very helpful.
    Many thanks for sharing!

  16. 2016 says:

    Great information. Lucky me I recently found your website by chance (stumbleupon).
    I’ve saved it for later!

  17. aeria points says:

    whoah this weblog is great i like studying your posts. Keep up the good work!

    You realize, lots of individuals are searching around for this info, you could aid them
    greatly.

  18. lasertest says:

    Hi there i am kavin, its my first occasion to commenting anywhere, when i read this article i thought i could also
    make comment due to this good piece of writing.

Leave a Reply