This Stylized PowerPoint Video series explores the what, why and how of a Content Marketing Strategy.
Part 1 introduces the reasoning behind content marketing.
Part 2 covers the key considerations for developing and implementing a content marketing strategy.
Part 3 discusses the strategic design aspect of a content marketing strategy.
Part 4 looks at key performance indicators (KPI) and a specific case study that involves our own effort here at marketing-strategy-management.com.