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Content Marketing-Part 2 of 4: Toward Strategic Intent



This Stylized PowerPoint Video series explores the what, why and how of a Content Marketing Strategy.

Part 1 introduces the reasoning behind content marketing.

Part 2 covers the key considerations for developing and implementing a content marketing strategy.

Part 3 will discuss the strategic design aspect of a content marketing strategy.

Part 4 will look at a specific case study that involves our own effort here at

Part 3 will be published on or before March 6, 2015.


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