by Kenneth Rudich
Have you ever heard the Sesame Street song with the lyrics that say:
One of these things is not like the others.
One of these things just doesn’t belong.
Can you tell which thing is not like the others?
If your eye is drawn to the center picture as being unlike the others, then you’ll probably appreciate the rationale for campaigning against the idea of advertising a sale on Veterans Day or Memorial Day.
Make no mistake about it: seeking to capitalize on the service and sacrifice of our military personnel in this manner is like trying to fit a square peg into a round hole. These two ideas don’t belong together. They never have and never will. In fact, the spirit, character and intent of each are a world apart from one another.
Let’s compare them.
Where one depends on heroic selflessness, the other is built on pure self-interest.
Where one counts on the individual to serve the good of the whole, the other uses the whole to extract an individual good.
Where one is strictly not-for-profit, the other is emphatically profit-driven.
The differences hardly end there, but you get the point: they are nowhere near alike. Which is not to say one is good and the other is bad, only that they each represent fundamentally different aspects of our nation’s tapestry. And to the extent that they do, there’s a responsibility for keeping the square peg in the square hole, and the round peg in the round one.
The folly of getting this mixed up on Memorial Day or Veterans Day is counterproductive to preserving the larger cultural goal these two days are meant to serve. Advertising a sale in their namesake is the social equivalent of someone talking loudly and incessantly during a moment of silence.
(In the scientific community, this sort of goal or mindset falls under the umbrella concept known as sustainability. According to the Wikipedia, “Sustainability is the endurance of systems and processes. It includes the four interconnected domains: ecology, economics, politics and culture.” Here’s a related report –Reframing Social Sustainability Reporting: Towards an Engaged Approach)
When all is said and done, it does a disservice to our Veterans, our Fallen, their spouses, their children, their families and their friends.
But the scope and scale of its influence doesn’t end there. Except for the relative few who stand to gain a short-term financial benefit, it’s antagonistic toward anyone else who appreciates the sacrifice these folks have made for the good of the whole — which is to say, for our nation and the cultural values that come with.
It’s time to call for an end to the practice of using these two days as a marketing vehicle – specifically, for hustling money with advertised sales that only pretend to honorably and earnestly observe what these two days are all about.
You can help support this cause by using your Internet websites and social media platforms as a means for spreading it and growing it at the grassroots level.
Think of it as crowd-sourcing for the sake of the common good over the financial enrichment of a relative few. You can download our free package of digital graphics from the link below; or if you prefer, create your own supportive media.
Either way, “support” is the operative word. Never lose sight of what our veterans have done, and always remember our fallen. As they can attest, there’s no such thing as the price of freedom getting reduced during a sale.
Act now! It’s never too early or too late to fully reclaim what rightfully belongs to them…and to us…as a nation.
For more information, and free access to our digital graphics in support of this cause, visit: