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With National Hispanic Heritage Month winding down, let’s briefly review the social good content strategy we employed throughout it.
Social Good Content Marketing
From the beginning, we held close to the idea of serving three objectives:
- demonstrate how the Stylized PPT Video is a splendid tool for effective content marketing;
- highlight the value of integrating social good content into a business’s core marketing strategy;
- illustrate the potential for drawing attention to various aspects of a given subject, cause or theme within the context of a social good campaign.
We chose to weave these three together throughout the month by presenting five Stylized PPT Videos and one offer of twenty free Hispanic Heritage Month graphics. Let’s take a quick look at what we did, along with the strategy that guided it.
Insofar as the commemoration of National Hispanic Heritage Month belongs in the social good content category, everything we did remained focused on staying true to that theme.
There were several different cultural aspects available for developing the social good angle. As a result, two of the five Stylized PPT Videos are more serious in tone, as each tackles a separate social issue that concerns the nation as a whole. Two other videos, meanwhile, take a decidedly different route by offering soft content with commemorative appeal. And then the last video serves a unique purpose in its own right.
For covering the key issues we have “One Burning Question for National Hispanic Heritage Month,” and “An Urgent Call to Action for & after Hispanic Heritage Month.”
The first of these addresses the growing chatter about whether all U.S. citizens should be expected to assimilate; or, as is the case on the other side of the fence, if the nation should be comfortable with accepting multiculturalism. This question, when couched in this manner, tends to invite a polarizing outcome. In view of that, the video introduces a third concept known as cultural pluralism, which sits in the middle-ground between the other two. It briefly reviews all three concepts so you can contrast and compare them for yourself. Perhaps the real answer lies with recognizing that it doesn’t have to be an either/or scenario.
The second topical video covers the enormous challenge that has come along with the rapid growth of the U.S. Hispanic and Latino population – namely, how to get this large percentage of U.S. youth into and through the education pipeline so that they can become productive citizens. This challenge is not limited to just the Hispanic and Latino population; rather, it belongs to the nation as a whole. If you watch the video, you’ll see the compelling reason why.
The two Stylized PPT Videos in the soft content category are “Hispanic Heritage Hero Ellen Ochoa (above),” and “A Fun Stylized PPT Video Tribute for Hispanic Heritage Month.”
The above video is a tribute to Ellen Ochoa, the first Hispanic Female Astronaut to enter NASA’s space exploration program. Her ambition and work ethic stand out as worthy of both admiration and emulation. This piece also ties-in with the other two that were mentioned earlier.
The second video is a playful little number, about thirty seconds in duration, to simply commemorate National Hispanic Heritage Month.
The fifth and final Stylized PPT Video promotes our free offer of twenty Hispanic Heritage Month graphics. Part of this strategy involved an attempt to maximize our Search Engine Optimization (SEO) for the offer. If you Google “Hispanic Heritage Month Graphics,” or “Free Hispanic Heritage Month Graphics” (because who doesn’t like free), you’ll quickly see what we mean.
So how well did this overall strategy work? In a future post we’ll present the results as a case study.