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If you watched the Stylized PowerPoint Video for a Free Veterans Day graphics package then you’ll recognize this as a shortened version of it – all the promotional content for the graphics package has been taken out.
We did this in part so as to have a straightforward salute for honoring our Veterans (which, of course, they richly deserve); but we also did it to illustrate the versatility of the Stylized PowerPoint Video technique, especially as it pertains to re-use and re-purposing of content and content materials. The social good content of the previously mentioned promo achieves one purpose, while the social good content of this salute accomplishes another. They each can be employed as a stone-alone work, or they can be used in conjunction with one another in a timeline delivery fashion, where the former precedes Veterans Day while the latter appears on Veterans Day.
Anyone who holds to the idea of integrating social good content into a business’s core marketing strategy — which is something we at marketing-strategy-management.com wholeheartedly advocate — likely appreciates the rationale for doing it. Social good content complements the core marketing strategy in at least five significant ways. It can:
- broaden the scope of the effort to create brand awareness;
- help the purveyor of it come across as being human and humane;
- enhance the customer and stakeholder experience;
- make the brand more embraceable;
- advance the cause of a worthy or worthwhile societal good to the benefit of everyone.
The ability to efficiently, effectively and affordably re-purpose such material for delivery on various digital platforms and in different communications channels adds even greater marketing value. No matter if it’s used for Internet marketing, social media marketing, mobile marketing, in-store marketing or anything else, it serves the same purpose equally well.
To put it succinctly, the brand gets to bask in the warm and fuzzy afterglow of promoting a social good or cause.
One needs only to formulate a proper campaign for leveraging this form of marketing communications to best advantage.
LinkedIn: LinkedIn: http://www.linkedin.com/in/KenRudich