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Four Aspects of Creating Perceived Value – Part 1 of 5

creating perceived value

(Editor’s Note: This content was pulled from our FREE 50 page business eGuide: How to Properly Vet a Value Proposition.  Watch the video promo for it and then download the pdf version by clicking on the title.  Share the guide with colleagues, friends and others.)

As we’ve previously noted, every enterprise faces the same unending challenge to provide perceived value with its products and/or services.  It’s at the heart of everything it is and everything it does.  At the end of the day, few things require as much attention or strict degree of discipline.

In the next four parts of this blog series, we’ll explore some basic considerations behind the notion of creating perceived value.  They can be separated into four aspects:

  • The Value Formula
  • Primary and Secondary Consumer Motives
  • Three Forms of Consumer Demand
  • The Value Fulfillment Strategy

Each aspect offers a unique look at the opportunities, challenges and threats for managing perceived value across time.  In doing so, they make it abundantly clear there’s a big difference between coming up with a good idea, and successfully transforming it into an ongoing enterprise.

Of course, you don’t have to wait until we post this material over the next several weeks in piecemeal fashion.  You can instead get all of it – and much more – right now by downloading the Free eGuide mentioned in editor’s note up above. 

Let’s be clear: The ability to properly vet a value proposition stands as one of the most important skills you can possibly possess in today’s fast-paced business environment, regardless of whether you’re a start-up or established, large or small, for-profit or not-for-profit.  This eGuide will provide you with invaluable knowledge and insights for doing just that.

If you’d like to learn more about what the eGuide contains, watch the Stylized PPT Video promo for it, either on this site or on YouTube.  No matter which option you choose, we’re confident you’ll be compelled to read it – probably more than once – and also share it with your colleagues and friends.

You can also leave comments, questions and critiques — or even start a dialogue – on the original download page for the Guide.

Download this FREE version of “How to Properly Vet a Value Proposition” now!      

Twitter: http://twitter.com/KenRudich
LinkedIn: LinkedIn: http://www.linkedin.com/in/KenRudich
Email: ken@marketing-strategy-management.com

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