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How to Properly Vet a Value Proposition Free eGuide

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Free Business eGuide

(Editor’s Note:  How to Properly Vet a Value Proposition is a FREE 50 page business eGuide compliments of us here at  You can watch the VIDEO PROMO to see what it covers and download the pdf version by clicking on the blue title.  Please be sure to share it with colleagues, friends and others.  Comments, critiques and reviews are welcome in the comments section of this download page.  The following material is an excerpt from this free guide, and also the Table of Contents.)     

How to Properly Vet a Value Proposition

Whether you’re a startup or established, small or large, for-profit or not-for-profit, it doesn’t matter.  Every enterprise faces the same unending challenge to provide perceived value with its products and/or services.  It’s at the heart of everything it is and everything it does.  At the end of the day, few things require the same amount of attention or strict degree of discipline.     

Our eGuide is about always keeping sight of this and all that it entails.  It’s a journey into the multi-dimensional world of properly vetting a value proposition – what to look at, what to look for, and how to apply what’s been learned or discovered.  Every effort has been made to be thorough yet concise, but also very practical — and maybe even inspirational.  Toward that end, the material has been divided into three main parts.     

In Part 1, we’ll introduce what it means to properly vet a value proposition.     

Part 2 will flesh out some basic considerations that merit attention when seeking to create value, maintain value and differentiate value.     

And in Part 3, we’ll move onto the task of looking at a framework for properly vetting a value proposition.     

The chief benefit to be had from reading this guide, regardless of type or size of enterprise, is to safeguard against the potential trap of underestimating what it takes to adequately perform this all-important task.     

Table of Contents:     

How to Properly Vet a Value Proposition     

An Introduction to the Vetting Process     

Four Aspects of Perceived Value
• The Value Formula
• Primary and Secondary Motives
• Three Forms of Consumer Demand
• Value Fulfillment Strategies   

Value Chain Marketing
• The Value of Linking Value
• External Forces
• Plying the Value Chain Components
• Crafting a Value Proposition
• A Strategic Learning Cycle     


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