If we were weaving together an initiative to promote civility once a week for a month on all the digital platforms we use to market our business (you know, as part of a social good campaign to coincide with our other marketing and branding content), this Stylized PowerPoint-to-Video would probably follow the last one we did on the same subject. From a sequencing standpoint, it would be a case of same month but different week.
This stylized video takes a slightly different approach from the last one. But in terms of the message it tries to convey, it stacks up as a good complement to it. In video industry jargon, the “treatment” is what makes them differ, not the message. The first is geared toward people who prefer reading text as a means for absorbing information, while this one is for people who would rather see a visual representation. The first appeals to the rational side of the human brain; this one seeks to stir the emotional side. The thoughts and opinions inferred from this one will be grounded in an interpretation of the imagery and how it gets presented.
This distinction between them suggests the rational option should probably precede the emotional one within the context of a sequenced, timeline-based campaign. The rational one is more straightforward, almost perfectly blunt. Consequently, it sets the stage for this one a little better than this one might set the stage for it.
What’s nice about deploying both approaches is that one caters to right-brained people while the other favors left-brained people. Neither side gets left out. There’s something for each of them, and that can help with producing a better measure of engagement from all of them.
We’re guessing you’ll find it somewhat enlightening to watch both videos, to contrast and compare them, and to ultimately experience for yourself how each affects you.
The Stylized PowerPoint Video Process
As we’ve mentioned before, the beauty of the Stylized PowerPoint-to-Video process rests with its low cost investment for a highly creative outcome. This makes it an attractive option for all forms of content delivery – content marketing, promotion, training and education.
If you’d like to learn more about the Stylized PowerPoint-to-Video process, or how it might be enlisted to help your enterprise with its branding strategy, reputation management or training, feel free to contact us.
LinkedIn: LinkedIn: http://www.linkedin.com/in/KenRudich