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Boost Your Brand Identity during Black History Month

by Kenneth Rudich

Brand Strategy

For this post and the last one we’ve developed two different video salutes to coincide with the celebration of Black History Month.  This one is longer by about a minute.  The other, located here, is the short version and it’s roughly 30 seconds in duration. 

Each employs a slightly different approach for delivering its message.  This one briefly tells the story of an American scientist by the name of Ernest Coleman, Ph.D.  His career as an accomplished physicist lent itself to be used as a teachable moment for anyone with an aspiration to do something of substance in life. 

The short version is a little more modest by design.  It acknowledges Black History Month and offers a warm regard for it

Watch them both to see how they compare and also how they differ.

P.S. – Also notice how we’ve incorporated our name and logo into each.  This is an example of seeking to boost brand identity through the Power of Positive Association.

More Brand Management Information

If you’d like to watch or read more about brand management, we have the following resources.

One is a 3-part video series of short tutorials titled, “Brand Management for the Modern Era.”
Part 1 here

The other is a 3-part written series titled, “A Time to Make Your Business Brand Glow.”
Part 1 here    


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