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7 Google Tools for Marketing Effectiveness-A Video Tutorial

by Kenneth Rudich

Say the name Google and most people immediately think Internet search engine. 

But did you know that, in addition to its search engine, Google also offers several other tools for marketers to use?  And that many are available for free?  Think of it as like a buffet.  Only difference is, at this buffet, you have to have an appetite for marketing instead of food.

In the spirit of sharing information that can assist you with your marketing, we at have decided to launch an 8-part series of short video tutorials to help you gain some familiarity with these remarkable tools.

In this first module, we provide a quick overview of all seven tools in the video series.  Each module afterward will then focus on one specific tool.
We’ve chosen this format for the same reason we chose the metaphor of a buffet.  Which is to say that YOU, as a marketer, can decide which tools are right for you…based on what you want to accomplish. 

With that said, some Google tools may suit you better than others; or you may find them all equally useful.  Either way, you can select which ones you want…and how much you’ll invest into learning them and using them. 

The 7 tools include:

  • Google Adwords
  • Google Docs
  • Google Keyword Tool
  • Google Alerts
  • Google News
  • Google Reader
  • Google Places

You can also find additional content at these urls:

A Video Introduction to Small Business Internet Marketing

A Video Introduction to Mobile Advertising Networks

Free Mobile Marketing Video Training Series



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