by Kenneth Rudich
A third strategy that fits nicely with these first two is to increase customer conversion rates.
how mobile increases conversion rates
The portability of mobile phones and devices, in conjunction with 24/7 connectivity, gives consumers the luxury of being able to do what they want, when they want. If a random urge arises, it’s typically faster and easier for them to turn to a smartphone or mobile device than it is to boot a computer.
Mobile marketing assists with being ready and accessible at the moment a consumer does decide to act (you’ll note that this is consistent with the concept of inbound marketing).
Given this backdrop, it should come as no surprise an April 2009 study released by mobile advertising company Millennial Media found that purchase intent, when comparing mobile versus online, was significantly higher for mobile in percentage points across all the age groups tested.
Another popular method for winning conversions is to offer consumer incentives like coupons, raffles, exclusive mobile specials, contests, sweepstakes, promotions, giveaways, digital punch cards and more over the mobile channel. By making it fun and entertaining, you can spark greater interest and engagement with your brand.
Finally, mobile marketing offers a high degree of audience targeting. This makes it possible to keep messages timely and relevant to specific wants and needs.
connecting with mobile
Mobile marketing provides an effective means for connecting with customers and prospects at the moment they are ready to make a transaction.