by Kenneth Rudich
Insofar as mobile is relatively new, marketing practitioners have been scrambling to educate themselves about it, develop best practices, and fine-tune their early efforts.
But like any lengthy journey that’s only just begun, there’s still a long way to go, and it remains a work in progress from both a technical standpoint and a best practices standpoint.
In this module, we’ll look at the current state of mobile marketing, and we’ll visit five of eleven best practices. In part 7b, we’ll explore the next six.