by Kenneth Rudich
Every so often I come across something that smartly demonstrates the concept of audience engagement. This is one of those endeavors. It arrested my attention and held my interest. In short, I found it engaging – not to mention illuminating.
Though it doesn’t seek to market anything, I can, as a student of marketing, easily imagine using it in that capacity.
On the other hand, I can appreciate the desire to keep it safe from any motive other than the one intended: spread the spirit of the season. It’s a moment of genuine resolve to do for the sake of doing, and to share for the sake of sharing.
One might think of it as an earth-based constellation. It gives the stars a reason to gaze down from above, for a glimpse of what we see when we look up. It has its own dazzle, its own twinkle, its own ability to mesmerize, all on a scale equal to anything the stars can offer. It dances with merriment, and I have no doubt it makes the Big Dipper smile and the Little Dipper laugh.
If you watch it, I’ll bet you’ll find the Dipper in you. Enjoy, and may I extend my best wishes to everyone for health and happiness in the year ahead.